The boutiques, art galleries and restaurants along MacDill Avenue, just north of Bay to Bay Boulevard, are bringing a new vibe to to one of South Tampa's main thoroughfares.
On May 31 a new contemporary art gallery -- CASS
(Contemporary Art Space and Studio) -- will be the latest arrival on the neighborhood scene, starting off with exhibits by Los Angeles artist Michael Turchin
and Tampa artist Chris Valle
Husband and wife duo, Cassie and Jake Greatens, believe Tampa is on the verge of a "big city" re-invention of itself. And South MacDill is part of that transformation. It's why they chose this location, at 2722 S. MacDill, to open their first art gallery.
They see the potential for MacDill to become to South Tampa what Central Avenue is to downtown St. Petersburg, a place where the funky and creative get together in a walkable community with art crawls and food tours.
"We're headed in the right direction," says Cassie Greatens. "There is a population here that wants that. When you have that kind of energy, anything can happen."
Long-time MacDill anchors are Beef O' Brady's and the Salvation Army discount store. But upscale interior designers, a yoga studio, restaurants and boutiques are changing the landscape.
Their front door opens into a spacious, all white gallery with a smaller, intimate space in the rear of the building. It was formerly work space for Michael Murphy Gallery, located across the avenue.
"We want to be able to feature installation art. Keep it clean and keep it simple," says owner Jake Greatens.
Turchin and Valle's works will be on display from May 31 through July 3. Turchin is known for eye-popping color and patterns in his graffiti inspired art. His art has been commissioned by celebrities such as Barbra Streisand, Lance Bass and Lisa Vanderpump.
Valle is a painting instructor at University of Tampa
who has exhibited nationally and internationally in museums and galleries. His art explores the influences of entertainment on sexual roles, norms and stereotypes.
Exhibits will change every two to three months. The Greatens are looking for artists for the next exhibit.
The art at CASS is about what it means to an individual not whether it matches the home decor.
"It's what's amazing and speaks to you," says Cassie Greatens. "We want the gallery to have movement, not just sit here and have art on the wall."
The couple are from Lakeland, Fl., and graduated from the University of Tampa. Jake Greatens creates mixed, media paintings and anticipates an exhibit of his work in about eight months.
In the future, the couple hope to offer an internship. They plan to invite emerging and established artists to offer workshops and lectures.
"We're trying to be more interactive," says Jake Greatens.
Writer: Kathy Steele
Source: Jake Greatens, CASS