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Planet Fitness Opens In Bradenton, Offers Special Membership Rate

A Planet Fitness franchise store opened at 6605 Manatee Ave. in Bradenton on March 11. The new fitness facility is offering a grand opening membership sale requiring only $1 down and $10 per month to Bradenton residents. However, the club's business model features a month-to-month membership with no contract required.

"We chose Bradenton because the area's demographics indicated a good fit for our business model," says Steven Malloy, manager of the new facility.

Planet Fitness targets customers interested in general fitness as opposed to the competitive hard-core atmosphere of other fitness clubs.

"We try to create an atmosphere where everyone feels comfortable," says Malloy. "Every customer has the opportunity to work either one-on-one or in small groups with a certified fitness trainer. Our trainers strive to make sure everyone feels confident using the equipment at a level they are comfortable with. "

In addition to the introductory membership sale, Planet Fitness offers a PF Black Card membership for $19.99 a month that includes free and unlimited tanning, guest privileges, access to all other Planet Fitness locations throughout the United States and other amenities.

Customers can take advantage of the introductory offer by visiting the Planet Fitness website, and Malloy encourages those interested to come in for a free tour of the facility. The new site features 80 cardio machines, including treadmills, ellipticals, arc trainers and stationary bikes. The club also sports two full circuits of strength machines as well as a 30-minute express circuit, tanning booths and massage chairs.

Writer: Missy Kavanaugh
Source: Steven Malloy, Planet Fitness


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