A Planet Fitness franchise store opened at 6605 Manatee Ave. in
Bradenton on March 11. The new fitness facility is offering a grand
opening membership sale requiring only $1 down and $10 per month to
Bradenton residents. However, the club's business model features a
month-to-month membership with no contract required.
"We chose Bradenton because the area's demographics indicated a good fit
for our business model," says Steven Malloy, manager of the new
Planet Fitness targets customers interested in general fitness as
opposed to the competitive hard-core atmosphere of other fitness clubs.
"We try to create an atmosphere where everyone
feels comfortable," says Malloy. "Every customer has the opportunity to
work either one-on-one or in small groups with a certified fitness
trainer. Our trainers strive to make sure everyone feels confident using
the equipment at a level they are comfortable with. "
In addition to the introductory membership sale, Planet Fitness
offers a PF Black Card membership for $19.99 a month that includes free
and unlimited tanning, guest privileges, access to all other Planet
Fitness locations throughout the United States and other amenities.
Customers can take advantage of the introductory
offer by visiting the Planet Fitness website
Malloy encourages those interested to come in for a free tour of the
facility. The new site features 80 cardio machines, including
treadmills, ellipticals, arc trainers and stationary bikes. The club
also sports two full circuits of strength machines as well as a
30-minute express circuit, tanning booths and massage chairs.
Source: Steven Malloy, Planet Fitness