Velo Champ Cycle Sport, which enjoyed six profitable years at 6112 N. Central Ave. in Tampa, has moved into a new location on busy North Florida Avenue in Seminole Heights.
Jordan Miller, who owns the business with his mom and dad, Doug and Sue Miller, says he was looking for more space and the chance to further enhance the concept of a specialty bike shop.
“We do a lot of things other bike shops don’t do, like custom wheel building,” says Jordan at the new location, 4415 N. Florida Ave. “We use a more consultive approach with customers when it comes to customizing a bike or building a bike from scratch.”
Though Velo Champ
is open for business, the family is still in the midst of interior renovations, with Jordan handling much of the labor and Doug, an architect, helping with design. The bike service area is complete, but Jordan, 34, is still working on the other half of the 2,700-square-foot shop where bicycles for sale will be displayed.
Doug collaborated with his son on designing customized light fixtures which still lay on the floor waiting to be mounted. Doug, a disabled Air Force veteran, says the family wants the modern work and sales space to advance the business’ ultimate goal of being a “destination” cycling center.
“When someone leaves here, they can say, ‘This is my bike and it’s special’,” Doug says.
The brick building, which the family is leasing, dates back to the late 1930s or early 1940s and is an example of an architectural style called federal modern, Doug says.
“There are some interesting details on the front that are masked by paint,” Doug says. “We’re going to fix it at some point to bring back some of the original details.”
Jordan Miller, who worked in motion pictures and imaging before opening a bicycle business, says he always thought Seminole Heights needed a shop like his. The residents who frequent the neighborhood’s hip restaurants, coffee shops and craft breweries share similar concerns with devotees to the culture of cycling.
They both care about the environment and tend to support improvements in mass transit, along with walkable, bike-able streets.
“We share similar interests and a passion for the neighborhood,” Jordan says. “I definitely see there is an environmental concern here and a transportation concern that seems more prevalent with bicyclists.”
As part of that cultural crossover and support, Jordan says he intends to soon restart the Pub Bike Ride that was a monthly event and started at his bike shop on Central Avenue. The event regularly drew more than 100 cyclists.
“It’s a great way to show what the neighborhood is about,” he says.