| Follow Us: Facebook Twitter Youtube RSS Feed

Development News

Florida Crystals Corp. plans luxury apartments in Channel District

It's a sweet deal in the Channel District.

Sugar company, Florida Crystals Corp., is buying a prime spot in this upscale booming neighborhood to build a 7-story, 270-unit luxury apartment building and six-and-a-half story parking garage. The company, which last year launched a real estate division, paid about $3.8 million for three parcels at 222 N. 12th St., 215 and 217 N. 11th St., next to The Slade.

The property, at close to two acres, includes two vacant warehouse structures which will be torn down. It is the former site of the Amazon Hose and Rubber Company.

This is one more project added to recent and planned residential towers including the SkyHouse Channelside which is under construction and The Martin at Meridian, which is on the drawing board. And, there is anticipation over Tampa Lightning owner Jeff Vinik's plans to revive the distressed Channelside Plaza as well as develop other parcels he has bought in the area.

"The transformation that has happened since 2000 has been pretty amazing," says Sean Lance, managing director of NAI Tampa Bay, a commercial real estate company. The firm represents the seller, Finergy Group of Sarasota.

Lance anticipates apartment rents will be about $1.80 to $2 a square foot, based on unit sizes of between 900 to 1,000 square feet.

Florida Crystals, which is based in West Palm Beach, is a family-owned business that traces back to Cuba in the 1850s. It sells sugar products under several brands including Domino and Florida Crystals.

This is the company's first Tampa project but Juan Porro, VP of real estate and acquisitions, is the former president of Cobalt Development Group which developed The Slade, one of the Channel District's earliest residential projects.

Tampa City Council will weigh in on the project at a rezoning hearing scheduled for Nov. 13. Finergy Channelside Holdings LLC is seeking a unified commercial zoning for the trio of parcels.

The recession temporarily stalled residential and commercial development in Channel District . But with the recovery under way, there is a pent up demand especially among millennials and boomers who want a walkable urban lifestyle, Lance says.

Residential towers, high-rise and mid-rise, are filling up and sites for additional projects growing scarcer. "It's pretty picked through now," Lance says. "You could get creative and pick another site or two."

Prospects for additional retail, maybe a rumored Publix grocery store or CVS Pharmacy, also are brightening.  "As you get the body count, you'll see more retailers," he says.

Read more articles by Kathy Steele.

Kathy Steele is a feature writer and editor at 83 Degrees Media in the Tampa Bay region of Florida.
Signup for Email Alerts
Signup for Email Alerts

Underwriting Partners