What if you took innovative food service concepts from Miami and New
York and brought them to Tampa? You'd have Fresh.
"Actually it's five concepts rolled into one," says owner Bryan
Goodell. "We've combined stand-alone concepts that have worked other
places and brought them under one roof."Fresh
offers a cereal bar, a salad emporium, soup kettle, panini press and
frozen wonderland. It opens on July 20 at 507 N. Franklin Street in
According to Goodell, the
cereal bar is a popular concept in Miami that Fresh is integrating into
its store. "Our cereal bar features 40 to 50 cereals, which can be
combined to make custom ones. We also give customers their choice of
milk flavorings. If you want Bailey's on your Coco Puffs, you can do it.
The choices are literally insane."
salad bar is patterned after the New York concept, says Goodell. "We've
created our own salads and 30 signature dressings," he says. "If you can
create a flavor in your head, our Fresh Makers will make it for you. We
also offer a hand-held salad. We'll take what you've created, and wrap
it in iceberg or something like it.
going to stay away from plastics," continues Goodell. We've looked high
and low for different materials so we're not giving people containers
they're going to use for five minutes and then throw away."
Goodell says the panini press works in the same way as the
cereal and salad bar. "We have paninis we've created, but customers are
welcome to create their own as well. Our soups are made from seasonal,
fresh ingredients each day.
finish their meal with a trip to the frozen wonderland section,
patterned after creamery ice cream stores. Customers can order a
concoction created by Fresh, or one of their own.
Source: Bryan Goodell, Fresh