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From blank to swank: CWs Gin Joint opens in Downtown Tampa

Carolyn Wilson, head of the Wilson Co. and owner of The Vault.

CW's Gin Joint in downtown Tampa.

Perhaps the most exciting changes to our urban fabric come in the form of newly-established uses in brand new spaces, a.k.a. placemaking. Rather than swapping one bar for another in a given strip, it’s actual growth in our range of options -- for eating, drinking and entertaining each other. 

In Tampa, good examples of placemaking include Ulele, Fresh Kitchen and Le Meridien Hotel, among many others. All are now counted as focal points for our daily lives, in spots where there was minimal activity before.

CW’s Gin Joint joins that exclusive list by opening in the ground floor of The Franklin Exchange Building (633 North Franklin Street) in Downtown Tampa. Already it’s hopping, thanks to a retro/chic interior overhaul, significant list of craft cocktails, and impressive French-inspired menu, including an early favorite: portobello mushroom fries. 

Live piano performances 

“CW” is Carolyn Wilson, owner of The Wilson Company, a property management and development firm with 30 years of history in the region, including headline projects like The New York Yankees’ Legends Field.

And while contracts like managing the USF CAMLS building keep the business running, Wilson has bigger ideas for how to improve the urban landscape of Tampa, like turning The Vault into more than just a historic bank building.

As owner of most of the 600 block of Franklin Street, including The Vault, she is in the rare position to make decisions like curating events that attract activity, even if they’re not wildly profitable.

Every month, Second Screen Cult Cinema hosts its pop-up film series in The Vault, thanks in part to a sponsorship by The Wilson Company. For example, it was standing room only for a recent showing of Wes Anderson’s Rushmore (1998).

Every Halloween season, The Vault of Souls opens to guests with the promise of “an elegant evening of fear,” though all bookings are finished for 2017.

CW’s Gin Joint is just the latest effort to enhance a sense of place (activity, life, engagement) where five or 10 years ago, little went on past 5 o’clock in downtown.

The quality and attention to detail inside is striking, and the drinks are delicious. After a movie at The Tampa Theatre or concert in Curtis Hixon Park, stop by for a classy cocktail and tip your hat to CW and her team for bringing something so charming and authentic to Downtown Tampa.

Read more articles by Alex English.

Alex English is a Tampa native who has lived in Sarasota, Seattle, New York, Bordeaux and Milan. He is passionate about urban development, retail and style, and publishes Remarqed, a personal blog on those subjects.
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