Jeff Kratsch initially wanted to put his marketing skills to work
raising awareness about protecting the environment "one light bulb at a
time." He founded his Bradenton-based environmental nonprofit, OneLightBlub.org
, in 2007 with that in mind.
"There's so much information out there about sustainability, it can be
overwhelming to figure out where to start," says Kratsch. "The original
model was to help people figure out how to change a light bulb, the
easy energy conservation stuff."
The concept bloomed into what he hopes will become a regular series of
green business expositions. It started with what Kratsch called a
"flawless" event in Sarasota-Bradenton in June 2009, and will continue
Feb. 27 at the Lakeland Center
with the Lakeland Green Business Expo
The events have been given a catchy name, created by Kratsch and his 11-year-old daughter: Green Home WamaLama Green Business Expo
The goal is to create a local answer to sustainability, green living
and green business practices, and to showcase "American innovation in
the new 'green' economy."
The Lakeland event, featuring a recycling drive and an Eco-Kids zone
with fun learning activities, will showcase green initiatives developed
by government agencies across Lakeland and Polk County.
The expo will include exhibits and programs by "Green Earth Presentation" sponsors such as Magnify Credit Union
, QuickBeam Energy
of Winter Haven, new hybrid vehicles from local auto dealers and other
vendors of sustainable and energy saving products and services.
Krastch says he's planning a third show in October 2010.
"We're not trying to be a big Vegas-style or Orlando-style trade show,"
Kratsch says. "We really are trying to promote local business, local
economies and demonstrate ways to drive the sustainability when you
find these things."
The event will take place from 10 a.m. to 5 p.m. Admission and parking are free.
Writer: Carter Gaddis
Source: Jeff Kratsch, OneLightBulb.org