Staying true to its name, Grow Financial Credit Union is continuing to grow, opening its 19th branch in the Tampa Bay region.
Headquartered in Tampa, the new downtown branch is slated to open an approximately 2,200-square-foot branch on North Tampa Street. Featuring what Grow Financial
Marketing Communications Specialist Adrienne Drew calls "an innovative and refreshing alternative to traditional bank lobby designs,'' the new location will include a virtual money machine, cash recyclers and large product information LCD screens.
"The new branch in downtown features a completely new style compared to our other branches -- framed on a retail model that features member service stations allowing employees to engage members with an open dialog for their banking needs,'' Drew says. "The overall atmosphere will offer a very modern and casual environment, which is different from most styles of banking.''
Creating a sense of warmth for members
, the branch will also feature a coffee and water service station.
"It's time to expand more into areas where we feel our branch will appeal to our members,'' Drew says. "Our new location will not only better serve those who work in the area, but provide a significant measure of exposure and awareness for our brand and approach to banking.''
Opened in 1955 on MacDill Air Force Base
, Grow Financial currently has 18 branches
with plans to open new branches in Lakeland and Wesley Chapel by 2013; expansion out of the state of Florida is expected 2014. Since January 2012, the credit union hired approximately 70 new employees.
"We want to expand our footprint in the Tampa Bay area and downtown Tampa seemed like the perfect start.''
Writer: Alexis Quinn Chamberlain
Source: Adrienne Drew, Grow Financial Credit Union