Redneck Deli Opens In Bradenton, Touts Signature Sauces

The idea of a redneck deli may sound counterintuitive, but it seems to be working in Bradenton. "You've heard of girls going wild, now we've got redneck's goin' gourmet," says owner Curtis "Shag" Sears in an Indiana drawl.

The Redneck Hot Sauce Company opened its Specialty Gourmet Sandwich Deli at 3409 Cortez Road W.  to serve its signature sauces on sandwiches made with Boar's Head meat and bread from St. Armands Bakery. The deli also sells bottles of Redneck's original sauces and popular Bloody Mary mix along with salads, beer and wine.

Sears says an outpouring of public support made the deli happen. "The recession shut me down and an overwhelming number of calls have brought me back. And now we have this great location. That means a lot."

Sears has been selling his hot sauces under the Redneck Sauce Company label for a couple years now. They include BBQ, hot sauces, mustards and relishes with such names as Kick Ass and Bee Sting'n. And of course its private-stock Bloody Mary mix is also available. "It's all about flavor. You can have a sauce as hot as you can make it, but if it doesn't have flavor, you got nothin'."

Sears plans to enter his sauces in the next Fiery Food and BBQ competition for its coveted and internationally recognized Scovie award. There are people from all over the world at this huge resort on the side of a mountain in Albuquerque, New Mexico," says Sears. "We want to place or win it. With all the notoriety that comes with it, we could be global."

It seems Redneck is already enjoying international success. "We've got calls about our sauces coming from Germany, England … the Bahamas. Someone's probably enjoying our Bloody Mary mix somewhere in the Caribbean about now," Sears muses.

Writer: Missy Kavanaugh
Source: Curtis Sears, Redneck Hotsauce Company Gourmet Sandwich Deli

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