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Secrets Of The Sea Marine Exploration Center, Aquarium Opens In 2013, John's Pass Village

Come Spring 2013, some of the sea's greatest secrets will be revealed.

Rebranding the current 2,000-square-foot St. Petersburg Pier Aquarium concept into Secrets of the Sea Marine Exploration Center and Aquarium -- a broader, more technology-focused marine exploration concept -- John's Pass Village in Madeira Beach will welcome the approximately $4 million facility.

“Secrets of the Sea will be a premier venue designed to bring the public together with state-of-the-art marine research, innovation and technology interactive experiences,” says Pier Aquarium President and CEO Howard Rutherford. “The Pier Aquarium has been bursting at the seams for a long time while the public's interest in the ocean environment, cutting-edge technology and marine science continues to grow. The unknown future of The Pier created an extraordinary opportunity for a bold, new approach to the Aquarium's mission.”

Mystery Stations will be located throughout the new 12,500-square-foot center, allowing for interactive experiences in which  visitors will explore the sea's secrets, discovering how scientists ("Sea Sleuths'') are working to reveal some of the sea's greatest mysteries. The stations will also showcase how several sea habitats and lifeforms are benefiting from these unsolved mysteries.

Additionally, various marine-related activities, aquariums, galleries and exhibits developed by the St. Petersburg Ocean Team will focus on research concepts in a fun, explanatory fashion; exhibits include Essential Estuaries, Touch Tampa Bay, Fish at Risk, Corals on Acid, Crustacean Station and Moon Jellyfish.

According to Rutherford, the new aquarium space is expected to generate nearly $8 million into the local economy, reaching more than 40,000 students from six different countries while anchoring one of Tampa Bay's top attractions by expanding visitation in Pinellas County.

“We hope to create a new generation of environmental stewards,” Rutherford says.

Key contributors to the design and rebranding of the aquarium include Aqua Marketing Communications and design firms Hands On! and MAM Exhibit Design. Several facility spaces, exhibits and Mystery Stations have already been gifted by Bay News 9, Hubbard’s Properties, Odyssey Marine Exploration, the Margaret E. Dickins Foundation and USF College of Marine Science.

Writer: Alexis Quinn Chamberlain
Source: Howard Rutherford, Pier Aquarium/Secrets of the Sea
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