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St. Pete Art & Fashion Week Struts Stuff For Warehouse Arts District

Showcasing St. Petersburg's creative talent is a passion of Dona Crowley, a marketing entrepreneur and aficionado of the city's evolving sophistication as a center for art and fashion.

Four years ago she launched the St. Pete Art & Fashion Week to put the spotlight on the artists and designers who live and work in St. Petersburg. This year's events kick-off with an Opening Night Party at 7 p.m. Sept. 15 at Muscato's Bella Cucina, 475 Central Ave., in the Kress building.

A series of art shows at different venues will continue through the week, concluding on Sept. 20 with a fashion runway show at One Progress Plaza. Among featured fashions are Chateau De Curb Gear, Helen Gerro, Boutique La Rochelle, Cerulean Blu and Purabell House of Fashion.

The nonprofit Warehouse Arts District will receive a portion of the week's proceeds to aid in purchasing the former Ace Recyling Compound at 22nd Street South and Fifth Avenue South. Six warehouses and offices will be converted to working space for artists of all mediums.

Approximately $350,000 is needed by Nov. 1. A closing date on the pending contract could be as soon as mid-December.

"This would be the perfect thing to get involved in and get things started off," says Crowley, owner of Luxe Fashion Group and VM Magazine. She also organizes other fashion charity events including Tampa Bay Swim Week and Cars & Couture.

Crowley is enthused by St. Petersburg's new spirit of growth. 

More residents are moving into apartments and condominiums. Boutiques, galleries, restaurants, bars and start-up businesses are opening in the downtown core.

And St. Petersburg's reputation as center for art and innovation is growing, Crowley says.

"We really want to promote that and let people know (artists) are there and drive traffic to St. Petersburg,"  she says. "The art was always there. Now with the growth of the city artists are becoming more well known and getting more exposure and hopefully their businesses are doing better."

Warehouse Arts District President Mark Aeling says plans for the arts district's proposed campus include offices, classrooms, a large gallery space, a foundry, recording studio and rehearsal space, and a possible micro-brew pub. About 20,000 square feet would be renovated as air-conditioned, affordable studio space for artists including photographers, painters and graphic artists. Larger spaces would be available for metal workers, sculptors and mixed media artists.

"The development of the ‘Warehouse Arts Enclave’ will ensure that there is affordable studio space for artists in St. Petersburg as the city continues to develop," Aeling says.

General admission for St. Pete Art & Fashion Week varies from no charge to $35. Tickets are currently available online for discounted prices prior to the event week. A limited number of VIP Wristbands are available for $80 and include entry to all events including the wrist-band only Opening Night Party. Guests with wristbands also will have front row seating for the fashion runway show as well as discounts at participating restaurants, bars and boutiques in downtown St. Petersburg.

Writer: Kathy Steele
Sources: Mark Aeling, Warehouse Arts District; Dona Crawley, St. Pete Art & Fashion Week

Read more articles by Kathy Steele.

Kathy Steele is a feature writer and editor at 83 Degrees Media in the Tampa Bay region of Florida.
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