Studio Movie Grill is bringing "dinner and a movie" to University Mall with its brand of in-theater dining coupled with first-run and alternative movies.
The 14-screen movie house will open Oct. 22 in the renovated theater space vacated last year by Frank Theatres. Previously Regal 16 operated at the venue. University Mall
is the 18th location nationwide for the Dallas-based chain and its first in Florida.
The University area, in close proximity to the University of South Florida
, offers an opportunity for a ready audience of students who can hop on the Bull Runner shuttle for a free ride to the mall. But Studio Movie Grill
also sees opportunities to play a role in increasing the mall's overall customer base and the future growth of the University area.
"We really do look to bring economic development and impact to an area," says Lynne McQuaker, director of alternative programming, public relations and outreach for SMG. "This was an area that met that because the impact will be extra foot traffic."
The concept of restaurant-style dining at a movie theater isn't new.
There is Cine Bistro at Hyde Park Village and Grove 16 in Wesley Chapel and Villagio Cinemas at Carrollwood.
But Studio Movie Grill has its own style.
There is 100 percent reserved seating with comfy armchairs and individual dining tables. McQuaker says that eliminates waiting in line even for such anticipated blockbusters as the next installment of "Hunger Games."
Ticket holders are asked to arrive 20 minutes early to place food orders. But service doesn't end when the movie starts. A red call-button at each seat puts a server a tap away from new orders.
Studio Movie Grill will feature a contemporary look and a full-bar and lounge with daily specials, signature cocktails and micro-brews. Its menu features appetizers, such as edamame, and entrees, such as gourmet pizzas, ceviche lettuce wraps, salads, turkey burgers and chicken nachos.
The 14 screens will show first-run movies. But there also will be alternative programming, often at discounted prices, including a summer children's series, girls' and guys' nights out, independent films, special film series, documentaries and concerts. And a Family Rewind will bring back movies from the past.
Studio Movie Grill also plans sensory-friendly screenings for special needs children including children diagnosed with autism. Theater lights will stay on, sound will be lowered and children will be free to move around the auditorium.