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Arts and culture equal big business in Hillsborough

Lights On Tampa







Randy Cohen is the featured speaker September 14.

Editor's note: Due to the uncertainty of the impact of Hurricane Irma, the Hillsborough Arts Council has canceled this Sept. 14 event at Tampa Theatre.

Many may think supporting the arts is an act of charity or something done just for fun, but a new study outlines the true value in terms of dollars and sense. In fiscal year 2015, the nonprofit arts and culture industry had an economic impact of $433.2 million in Hillsborough County alone.

That’s the message Randy Cohen, VP of Research and Policy for Americans for the Arts, will share between 8-9 a.m. September 14 at Tampa Theatre, 711 North Franklin St., in downtown Tampa.

“So often people just see the arts as being a quality of life issue, and they don’t think about the economic impact,” explains Martine Meredith Collier, Executive Director of the Tampa-based Arts Council of Hillsborough County.

The Arts and Economic Prosperity study by Americans for the Arts, its fifth, documents the economic impact of the nonprofit arts and culture industry in 341 regions within the 50 states and the District of Columbia.

The Arts Council paid $10,250 for the local impact study with funding from the Hillsborough County Economic Development office and the Gobioff Foundation. The council joined the study as a partner to receive a customized analysis.

The numbers show the arts have had a growing role. Since fiscal year 2008, the economic impact of arts in Hillsborough climbed from nearly $298 million.

Collier points out business and government support for the arts is good for business. “It really is not a frill. People want to live in communities that have a vibrant cultural scene,” she says.

Today’s young entrepreneurs can choose to live wherever they want. “They can live anywhere as long as there is an airport and a computer connection,” she explains. “They’re choosing where to live, where to raise a family, by what that communities offer. If you don’t have a vibrant cultural scene, you’re cutting yourself off.”

Of the $433.2 million, arts and culture within the City of Tampa accounted for $349.2 million, according to a separate report.

In the Tampa Bay region, nonprofit arts and culture had the most dramatic economic impact in Hillsborough County, followed by $295 million impact in Sarasota County and nearly a $241 million impact in Pinellas County, according to estimates. The economic impact of the industry in Manatee County was some $47.4 million, compared to nearly $46.6 million in Polk County.

The event, which begins with networking at 7:30 a.m., is free and open to the general public. Interested parties are asked to RSVP.

Cohen has published one of the largest national public opinion studies on the arts, Americans Speak Out About the Arts. He also publishes Arts and Economic Prosperity and Creative Industries, two premier economic studies of the art industries. His blog, 10 Reasons to Support the Arts, earned the Gold Award given by the Association of Media and Publishing.

The council, in its 50th year, will be using findings from the study through its three-year strategic plan. “We’re going to be continuing to promote the value of arts and culture through our strategic plan,” she says.

The study found nonprofit arts and cultural events drew visitors who spent an average of  $67.51 per person, in addition to admission.

It shows 78.7 percent of those who visit Hillsborough County for a cultural event come primarily for that event. “The [non-resident] survey also asked local resident attendees about what they would have done if the arts event that they were attending was not taking place: 51.3 percent of resident attendees said they would have ‘traveled to a different community to attend a similar cultural event,' " the report notes.

Forty-two percent, or more than 2 million people, who attended local arts events included in the study were non-residents. They spent nearly $155 million in addition to admission fees.

The arts industry supports 14,962 full-time jobs with a household income of some $329.1 million in Hillsborough County.

Nearly 65 percent of the nonprofit arts and cultural organizations took part in the study countywide. “We were very successful in getting all of the larger budget organizations,” Collier adds.

Art lovers can learn more about the area art scene through the Art Council's new publication, A Guide to Arts and Culture, available in print and digital formats.

Read more articles by Cheryl Rogers.

Cheryl Rogers is a freelance writer and editor who enjoys writing about careers. An ebook author, she also writes Bible Camp Mystery series that shares her faith. She is publisher of New Christian Books Online Magazine and founder of the Mentor Me Career Network, a free online community, offering career consulting, coaching and career information. As a wife and mother, Cheryl is around town at open houses and job fairs toting her laptop and camera. She discovered her love of writing as a child when she became enthralled with Nancy Drew mysteries. She earned her bachelor's degree in Journalism and Sociology from Loyola University in New Orleans. While working at Loyola's Personnel Office, she discovered her passion for helping others find jobs. A Miami native, Cheryl moved to the Temple Terrace area in 1985 to work for the former Tampa Tribune.
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