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For Good

For Good: Donate online during Give Day Tampa Bay

Can Give Day Tampa Bay top $1 million in donations in 2015?

The inaugural Give Day Tampa Bay brought in just over $1 million for local nonprofits in 2014, and sponsors of the upcoming Give Day Tampa Bay on May 5, 2015, hope to see even more generosity spread throughout the local community during the second annual “24 hours of giving.”

Led by the Community Foundation of Tampa Bay and the Florida Next Foundation, Give Day Tampa Bay challenges locals to participate in a 24-hour online giving event. In 2014, more than 5,000 individuals donated to the inaugural Give Day Tampa Bay campaign to bring awareness to more than 350 nonprofits who do work in the local community. This year, more than 500 nonprofits are participating.

Debra Campbell, an educator and serial entrepreneur with a background in economic development, founded Tampa-based Forward Thinking Initiatives in 2004 with the aim of bridging education and workforce development. The nonprofit’s entrepreneurship programs for middle- and high-school teens aim to create a more competitive emerging workforce through a focus on creative thinking, innovation and entrepreneurship. 

One of the reasons Campbell chose to get involved with Give Day Tampa Bay is to help raise community awareness about local nonprofits. ““It’s a wonderful concept to promote all the good work that's going on in Tampa Bay,” she says. “I think the community is not aware of the vast number of services and programs available.”

There are dozens of nonprofits available to choose for a donation, including Big Cat Rescue, Tampa Bay Conservancy, Carrollwood Players Theatre, Lights On Tampa, Stageworks Theatre, the Straz Center, and All Children’s Hospital, to name a few. Find the complete list of 543 participating nonprofits at the Give Day Tampa Bay online donation site

Goals of the annual event include enlisting new donors and helping nonprofits learn new online giving and outreach skills. Funds raised can help nonprofits access resources and training that they can then use year-round to promote their work and engage their supporters.

“It’s always difficult for nonprofits to raise dollars, especially unrestricted dollars,” Campbell says. “This is an opportunity for each organization to benefit from a joint marketing program that is so well organized by Community Foundation of Tampa Bay and the Florida Next Foundation.”

Give Day Tampa Bay starts at midnight on May 4 and runs for 24 hours. Donations can be completed from any smartphone, tablet or computer using a credit or debit card, with a minimum donation is $25. 

Read more articles by Justine Benstead.

Justine Benstead is a feature writer and editor for 83 Degrees Media in the Tampa Bay region of Florida.
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