Cancer affects the lives of millions of Americans each year --but it is with courageous hands that so many cancer patients and their loved ones and caregivers reach out from the darkness to touch lives, work toward a cure and inspire hope in others who are also battling the disease.
The American Cancer Society recently announced a collaboration with Sarasota County-based insulated drinkware company, Tervis, to create an exclusive series of tumblers and water bottles with designs that feature the handprints of cancer patients and their families.
Tervis will donate 10 percent of sale proceeds to support the American Cancer Society's efforts to eliminate cancer as a major health problem through research, prevention and support for patients and their loved ones.
The handprint design was created at the Winn Dixie Hope Lodge in Atlanta, and is intended to illustrate the lives of those who are touched by cancer: to tell the human stories behind the disease. The cup artwork depicts the handprints of cancer patients and their families arranged to form butterflies -- a symbol of hope and renewal, as well as bereavement -- that honor the lives lost to cancer and illustrate the powerful bravery and hope of those who battle the disease.
"When we met with the American Cancer Society about this project, every team member was incredibly moved by the Hands of Hope story. Tervis customers have always gotten behind our activism designs but we had been hearing lately that they wished that we had other cancer support designs beyond just the Pink Ribbon Collection for breast cancer awareness. We loved how inclusive this project was of all cancer survivors, caregivers and supporters," says Tervis president Rogan Donelly.
Donelly notes that many in the Venice, Fla. based Tervis family have been personally affected by cancer or have supported a loved one battling the disease. He adds that over the years, Tervis has donated more than $100,000 to cancer research and local organizations, but that the partnership with the American Cancer Society is the first of its kind.
"It was the perfect opportunity to work together to champion cancer education and research. We see this as the beginning of a long-term partnership," Donelly says.
The 'Hands of Hope' tumblers and water bottles, as well as the Tervis 'Pink Ribbon Collection', can be purchased online
and in 47 Tervis stores nationwide.
"The American Cancer Society is grateful for the support of corporate partners such as Tervis, who have developed distinctive and creative products to encourage their customers to become involved in raising awareness and funds to end cancer," says Sharon Byers, chief development and marketing officer for the American Cancer Society. "We're excited to collaborate to increase awareness of all cancers to help end the pain and suffering caused by this disease."