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Brandon pain remedy firm joins USF incubator

Over a century ago, a Trinidadian named Arabella Skinner, dubbed Mother Skinner by her family, prepared a home remedy that helped them recover quickly from sprains.
 
“Back in the islands, they didn’t have access to modern medicine [then],” explains her grandson, W. Caleb Williams. “She spent her life developing remedies for curing different ailments.”
 
Today Williams has reformulated the remedy as an over-the-counter treatment. He is marketing it as RelieveIt, a brand by his Brandon-based company, SprainGo.
 
The University of South Florida has accepted the company into its Tampa Bay Technology Incubator. “While this particular remedy has been used for over a century, it’s important that we have clinical and empirical data to support our claims,” Williams says. “We’re seeking to run a clinical study to provide evidence.”
 
SprainGo currently sells: SprainGo, a gel packaged with an adhesive bandage; RelieveIt, for soreness; and RelieveIt Patch, a gel patch. A more potent version, SprainGo Med, is being developed for urgent care centers, chiropractors, physical and massage therapists and others. It is expected to be available in March. Feet Sore No More Foot Spray is slated for release in April.
 
In addition to help with product testing, Williams is looking to USF to provide mentoring, a marketing intern, and contacts to raise capital as the company grows.
 
“One of the things that we do with our affiliate companies is to help them make connections at USF departments and with faculty that have common interests with them,” says Laurie Sullivan, Program Coordinator for USF Connect, which governs USF’s incubators.
 
Skinners’ original formula has been augmented with an extract of Arnica Montana, a medicinal plant recognized as an inflammatory for some 2,000 years, Williams says.
 
“Our formula is natural and was registered with the FDA as a natural homeopathic product,” he says.
 
Although it was originally used on sprains and strains to reduce swelling overnight, Williams has found the product also provides relief for minor burns, muscle aches, fatigue, soreness, arthritis and fibromyalgia.
 
He believes his treatment can halve the number of sick days required after an injury. “We think we have the product that can get those people back to work much faster,” he says.
 
The formula has a mild scent compared to other products containing camphor, menthol or caprisin, which distract pain suffers for a short while with a sensation of hot or cold. “There’s no sensation with our RelieveIt,” he says.

Online fitness company helps people get off the couch

Ed Buckley has found an innovative way to make money by encouraging people to exercise. Through Peerfit, a company he founded with Scott Peeples, he is working with insurers and employers to provide exercise credits at fitness centers across the nation.
 
“The idea is that we should give you an array of options, whatever is going to motivate you to get out of the couch,” says Buckley, Peerfit’s CEO. “You have the availability to do it, and you have no barriers to stop you.”
 
Buckley was studying group fitness at the University of Florida when he had an idea to start a fitness company. In 2010, when he met Peeples, another student, he pitched him the idea. By 2011, Peerfit was a reality.
 
“We’re pretty satisfied with the diversity of high-quality options we've put inside the [fitness] network, says Buckley, who holds a PhD from UF in Health Behavior, with a focus on Digital Health and Wellness.
 
A digital company based in Tampa, Peerfit works directly with insurance carriers and employers with wellness budgets. The companies buy credits that clients or employees can use at a variety of fitness studios such as CAMP, Soho Cycling and Epic Boxing in Tampa, or the national Lifetime Fitness.
 
The companies fund a certain number of credits every month. “It’s all about personalization and flexibility. That’s what we built the model for,” he explains.
 
The company was developed with capital from friends and family. In the summer of 2016, Peerfit raised $1.5 million, including some $400,000 through Florida Funders, a company developed in 2014 to help investors fund Florida businesses.
 
“Some of my friends like to call us the 20th century entrepreneurs,” quips Marc Blumenthal, Florida Funders’ CEO.
 
Florida Funders ferrets through 70 to 100 companies a month to find those one, two or three they will try to help financially. “We’re actually focused on tech-enabled companies,” he explains.
 
Florida Funders’ website serves as a platform to connect businesses with investors. In addition to making a profit through shares in the companies, its goal is to help make Florida a place where investors’ children and grandchildren can find good jobs.
 
“Peerfit is a very exciting company,” Blumenthal says. “We ... want to make sure they don’t leave to go somewhere else.”
 
Peerfit is already making its mark. During 2016, it helped 10,000 people.
 
After you find your footing, things move and they move fast,” Buckley says.

White House recognizes Tampa Bay as TechHire Community

Tampa Bay is now officially a TechHire community, which is pretty good news for jobseekers here between 17 and 29. That is if they’re willing to learn new computer skills like java programming, mobile applications or web development.
 
White House officials and community leaders announced Tampa Bay’s TechHire designation last Thursday in separate events. Tampa Bay is now one of more than 70 such areas nationwide.
 
The designation indicates Tampa’s Innovation District, which includes the University of South Florida, Busch Gardens and Moffitt Cancer Center, has met White House TechHire standards. It bolsters the area’s opportunities to achieve job-training goals.
 
Mark Sharpe, CEO of Tampa Innovation Alliance, says the designation “cements you in the [TechHire] club.”
 
“The whole point of bringing the public and private institutions together is to create opportunities for everyone,” Sharpe adds. “There is a sense that not everyone has benefited from trade and from the emerging tech economy. When people don’t have that opportunity, it creates frustration and, in many instances, struggle.”
 
“It [the designation] identifies us as a community that is working towards improving our IT industry sector, that we’re looking for ways to make opportunities available -- for people, for companies,” adds Edward Peachey, President and CEO of CareerSource Tampa Bay, which is partnering in the initiative.
 
Tampa Bay received a $3.8 million federal grant last summer to fund technical training in the community and connect people with jobs. Some $150 million in grants were awarded to 39 TechHire communities, with the communities kicking in nearly $50 million in additional philanthropic, private and other funding.
 
Nationwide, more than 4,000 people have been trained and connected to higher-paying job opportunities.
 
Peachey notes the TechHire designation is distinct from the funding, which lasts for three years. “Being a TechHire community has a longer life to it,” he explains. “What really stands out is the partnership that it creates between employers and community-based organizations and government. And the recognition that we’re all working together to improve our community for the tech companies and tech employees.”
 
The designation also facilitates information sharing about developing a tech workforce, he adds.
 
The TechHire initiative, launched by President Barack Obama in March, 2015, is building a pipeline of tech talent to local communities across the nation, creating jobs and facilitating business growth.
 
Tampa Bay was one of 20 communities added to the initiative Thursday. Three others were in Florida: Central Florida, including Sumter, Lake, Orange, Osceola and Seminole counties; Alachua and Bradford counties; and Pensacola.
 
CareerSource Tampa Bay is fast-tracking IT training and employment opportunities for more than 1,000 out-of-school youth and young adults through 2020. Some jobs are in health care. Employers such as BayCare Health Systems and Cognizant Technology Solutions are working to advance the community’s economic health and technology industry.
 
The training program is short, and can take about four months, Sharpe says.
 
Those who are interested in free training can apply online at http://www.careersourcetampabay.com or visit one of the CareerSource Tampa Bay offices.
 
The alliance and other initiative leaders will be meeting with the business community Dec. 15 as part of its effort to develop its employment base – which already numbers more than 200.
 
Unemployment rates for IT jobs in the Tampa-St. Petersburg-Clearwater area were greater than one percent in August, 2015, compared to 5.2 percent overall, according to a CareerSource workforce analysis.

BLUE Ocean Film Festival: Whales, oil spills & oceans at risk

“If the boat is sinking, we will all have to sink together,” Ban Ki-Moon, Secretary General of the United Nations, tells Actor Leonard DiCaprio in the movie, “Before the Flood.”   

The movie documents DiCaprio’s three-year journey around the planet exploring the impact of climate change and the potential consequences for the oceans -- and the world, without a dramatic course-correct.

A screening of that film will kick-off the international BLUE Ocean Film Festival and Conservation Summit, which takes place this year in St. Petersburg from November 11-13.

Over four days, in venues ranging from the Palladium Theatre to the Mahaffey Theater and Sundial Muvico, 90 award-winning environmental films from 24 countries will be shown to the public.

Some of the films are awe-inspiring and adventurous, like The Kiteboard Legacy. Others, like Killer Whales: The Mega Hunt might make you want to never swim in the ocean again, at least off the southern tip of Africa. 

But most of the films, like “Dispatches from the Gulf”, about the Deepwater Horizon oil spill, or Coral Reefs: Trouble in Paradise are both beautiful visually and deeply disturbing. They’re meant to be. 

BLUE is on a mission to use “film and visual media to raise awareness and inspire ocean stewardship around the globe.” It’s all about creating a dialogue, separate from politics, about what can be done to solve pressing worldwide environmental issues.  

It might be easy to overlook news stories about the health of the world’s oceans or the dangers of climate change, but nothing beats the power of the visual to convert the skeptic. 

For example, were you aware that “whales can’t turn the volume down?” Escalating levels of man-made sound in the oceans are harming marine life and damaging the oceans. Watch Sonic Sea to learn more.

Launched in 2009, BLUE Ocean supports a number of initiatives, including the film festival, which rotates each year between the small principality of Monaco on the French Riviera and St. Petersburg, Fl. In 2015, co-Founders Debbie and Charles Kinder, decided to make St. Petersburg BLUE Ocean’s home base. 

Marine-related issues and concerns are a natural fit for St. Petersburg. The city is home to what local leaders call the Ocean Team, a consortium for marine science, oceanographic and environmental research agencies and educational organizations that include the University of South Florida’s Center for Marine Science.  

According to the St. Petersburg Downtown Partnership, St. Petersburg is considered to be one of the top marine-affiliated industry clusters in the nation.

St. Petersburg Mayor Rick Baker will be among the keynote speakers for the BLUE Ocean film festival’s opening night at the Mahaffey Theater on Nov. 10. For a schedule of events and ticket prices, follow this link to the festival’s website.

Looking to make a fresh start in the new year? Upcoming job fairs may provide your chance

Looking for a new job for the new year? With 2017 just around the corner, if a new job is part of your new year's resolution better start looking now. Job fairs are a great way for job seekers to get their foot in the door with a potential future employer.

If you are in the market for a new job pull up your calendars, and get ready to mark down these upcoming job fairs for Winter 2016:

Wednesday, November 16: Sarasota Memorial Health Care RN Career Fair
Sarasota Memorial Health Care
1700 South Tamiami Trail, Sarasota

This growing health care system is in need of registered nurses (RN) for a variety of departments. On-site interviews will be given for experienced registered nurses, so make sure to have several updated resumes on hand. The company is hiring in the following areas:
  • Cardiac Progressive
  • Case Management
  • Cath and EP Lab
  • Critical Care
  • Float Team
  • Internships - GN, OR, ICU
  • MedSurg
  • Neuro
  • Operating Room
  • Ortho Surgical
  • Outpatient Oncology
  • Psych
  • Rehab
  • Risk Management
  • Trauma
To RSVP for this event, click here.

Saturday, December 1: Florida Joblink Career Expo
10:30 a.m. to 2:30 p.m.
Holiday Inn Tampa Westshore
700 North Westshore Boulevard, Tampa

DiversiFair™ the producer of the Florida Joblink Career Expo has been hosting career fairs for over 20 years. With its strong focus on diversity, the event encourages career candidates of all races, creeds, spiritual beliefs and lifestyles.

For more information on this hiring event, click here.

Tuesday, December 6: Job News Job Fairs
10 a..m. to 2 p.m.
Holiday Inn-Clearwater
2580 Gulf to Bay Bloulevard, Clearwater

Since 2006, Job News Job Fairs have been connecting job seekers and employers. Past employer attendees include Target, GC Services, HSS Security and Express Scripts. A list of employers attending the event will be posted on the Job News website on December 2nd.

To register, click here.

Tuesday, January 17: Tampa Bay Job & Career Fair
10 a.m. to 3 p.m.
The Coliseum
535 4th Avenue South, St. Petersburg

One of the biggest annual hiring events in the area with over 50 employers in attendance, the Tampa Bay Job & Career Fair is held shortly after the new year. The free event features some of the largest area companies, as well as representatives from colleges and universities for those looking to further their education. Presented by the Tampa Bay Times, a special feature of the newspaper will come out the Sunday before the event listing all of the employers who will be in attendance. No advance registration required.

To see more details, click here.

Wednesday, February 1: USF Career Fair
10 a.m. to 3 p.m.
Marshall Student Center Ballroom, USF campus
4103 USF Cedar Cir, Tampa

While this annual job fair is on the college campus, it is open not only to students, but alumni as well. Students and alumni must have a valid USF ID in order to attend. This event brings in local and national recruiters looking for fresh talent for their respective companies. If you plan on attending, make sure to bring plenty of resumes, and be prepared to interview on the spot.

For more information, click here

La Esperanza organizes free health fair for Wimauma residents

La Esperanza health clinic will offer free health exams for Wimauma residents at its health fair this Saturday, Nov. 5th.

The event, which will be held from 10 a.m. to 2 p.m., will take place at the Mision de Guadalupe, 16650 U.S. Highway 301 S., and will include flu shots, blood pressure and cholesterol tests, glucose screening, as well as tests for Hepatitis C and HIV.
 
Nurse Magda Setzer, who’s worked at La Esperanza health clinic since March 2013, says she expects the Wimauma community will receive the free health fair very positively by going to get their free health exams done and check their vitals. 

Other services that will be available during the health fair are massage therapy and body alignment.

Information on the use of prescriptions, health insurance, healthy and accessible meals, counseling in cases of domestic violence, and counsel and help to fight drug abuse will also be provided. 

In addition, attendees will also get to enjoy some snacks and drinks at the event, Setzer said. And children will benefit from entertainment and gifts.
 
La Esperanza hopes to promote disease prevention through a healthy lifestyle.

“All of these services are free of charge and available to the general public,” Setzer says.

Volunteers from 12 organizations are joining with La Esperanza this Saturday to offer their health expertise to Wimauma residents, Setzer adds.

La Esperanza, who has provided free health services in Wimauma for years, is now adding pap smears, diabetes and high blood pressure services once a month.

La Esperanza organiza feria de salud gratis para residentes de Wimauma

El próximo sábado 5 de noviembre, la Clínica La Esperanza llevará a cabo una feria de salud para ofrecer exámenes gratuitos de salud a los habitantes de Wimauma.

Durante el evento que se llevará a cabo de 10 de la mañana a 2 de la tarde en la Misión de Guadalupe, 16650 U.S. Highway 301 S., se llevarán a cabo examines como chequeo de presión y aplicación de vacunas contra la gripe.

Además ofrecerán exámenes para medir la glucosa, colesterol, hepatitis C y de VHI.

La enfermera Magda Setzer, quien trabaja en la Clínica La Esperanza desde sus inicios en marzo del 2013, dijo que esperan una respuesta muy positiva de la gente de Wimauma que seguramente acudirá a checar sus signos vitales y a evaluaciones de salud.

Entre otros de los servicios que también se ofrecerán se cuentan alineamiento de cuerpo y terapia de masaje.
También se dará información sobre el uso de medicamentos, sobre seguros médicos, comida saludable y accesible, consejería en casos de violencia doméstica y asesoría y ayuda contra el abuso de drogas.

Setzer comentó que además durante el evento se ofrecerán aperitivos, bebidas. Habrá regalos y entretenimiento para niños.
El objetivo de la feria de salud es también promover la prevención de enfermedades a través de estilos de vida saludables.
“Todos estos servicios están dirigidos al público en general y son totalmente gratuitos”, comentó Setzer.

Voluntarios de 12 organizaciones acudirán a ofrecer sus conocimientos y habilidades para que los habitantes de Wimauma reciban sus exámenes médicos e información valiosa sobre salud, dijo Zetser.

La clínica La Esperanza ha sumado servicios de salud a través de los años. Ahora también ofrecen servicios que se llevan a cabo una vez al mes como la práctica de papanicolaos, clínicas sobre diabetes e hipertensión arterial.

USF celebrates record year for cultivating startups, new products

USF’s success with transferring ideas and patents into products results in a record year.
 
With nine startups and 113 license and option agreements executed this fiscal year, the university is celebrating a 12-percent increase over fiscal year 2015. This success brings USF in the top 10 nationally among public universities for generating new inventions, according to the annual ranking by the Intellectual Property Owners/National Academy of Inventors.
 
“We are one of the nation’s largest public research universities and we play a leading role in growing and elevating the Tampa Bay Region’s economy through our discoveries,” USF System President Judy Genshaft states in a news release. “Through innovation and invention, our talented faculty and students are at the forefront of projects that are producing new technologies, developing new cures, and making life better for others.”
 
There is a common thread of making life better for others that is woven among all of the startups coming out of USF this year. Moterum is one of those new companies. With its clinical grade MTip Crutch Tip, the startup hopes to improve walking assistance, gait and control of post-stroke patients. Another startup, Depression Army, is working to remove the stigma revolved around depression through its sale of T-shirts and other merchandise. Meanwhile, Culture Biosystems is an innovative concept that reduces the cost of harvesting algae with the use of technology to enable large-scale production for biofuels, aviation fuels, proteins and nutraceuticals.
 
“At the end of the day, we are passionate about helping create products and businesses that will help people,” says Valerie McDevitt, Associate VP for Technology Transfer and Business Principles at USF.
 
Many of the startups created at USF get help from the university’s Seed Capital Accelerator Program, which was founded in 2013. The program helps startups launch their businesses from the university to the marketplace. Earlier this year, USF created another program to help innovators and inventors earlier on in the start up phase. The Bull Ring Accelerator Grant Program (BRAG) provides $25,000 of grant funding to early stage companies, providing infrastructure, training and resources to entrepreneurial teams helping them translate their ideas into viable products and companies.
 
“We have had great success this year due to our focus and prioritization on cultivating startups,” McDevitt says. “With the increased amount of license and option agreements we had this year over last, I know if we continue that focus we will have an even better year ahead.”

Johnson & Johnson new Tampa operations center opens, actively recruits

Well known health care product company, Johnson & Johnson, opened the doors to its North American Global Services Center in the Hidden River Corporate Park in Tampa earlier this week.

The 88,000-square-foot state-of-the-art facility will house 240 employees, to start, with plans to create over 500 jobs total by 2020.

“This new center expands our strong business presence within the state of Florida and we are excited to be a more active member of this vibrant Tampa community,” says Erin Champlin, VP of Johnson & Johnson Global Services in a prepared statement.

The Tampa office will house several departments including finance, operations, IT, procurement and human resources. Jobs related to these fields will be available in the coming months and years as the company works toward filling all of its positions.

The opening of the new center, comes a little over a year after the company announced its plans to expand its operations in Florida. With incentives from the state, Johnson & Johnson promised to create jobs averaging annual earnings of at least $75,000, as well as a capital investment of $23.5 million to the region.

Currently, the company has approximately 25 positions posted on its website for the new operations center in Tampa. Most of the jobs are in the fields of IT and HR.

To view the open positions at Johnson & Johnson's new operations center in Tampa, follow this link.

USF's mobile Alzheimer's unit brings trials, medications to community

An innovative service from USF Health will bring help to those suffering from memory loss in their own neighborhoods.

The USF Health Byrd Alzheimer's Mobile Research Suite is a clinic on wheels that is able to bring clinical trials and medications to those showing signs of the deadly disease. The idea behind the concept came after researchers discovered the need for outreach to the community.

“The mobile unit idea stemmed from our knowledge that it can take years and millions of dollars for pharmaceutical companies to recruit subjects into clinical trials, and to get new drugs approved for treatment of Alzheimer’s disease," says Dr. Amanda Smith, Medical Director at USF Health. “Part of the reason is that many people do not live near centers that are conducting the trials. By bringing research trials to their communities and making it convenient for them to participate, we can fill studies faster with the ultimate goal of bringing new treatments to the market sooner.”

The mobile service, which started in August, goes into neighborhoods around the region.

“We have visited The Villages and St. Petersburg, with plans to bring it to New Port Richey, Sun City Center, Bradenton, Clearwater, Lakeland, and beyond.”

There is no charge to participants, and they do not need an appointment to be seen. If a patient does show signs of Alzheimer's Disease, they can enroll in trials for new medications.

“We are currently using the mobile unit to screen people in the community for memory problems, whom we can then refer for further evaluation,” Smith says. “More importantly, we are using it to recruit subjects for participation in clinical trials so ultimately we can bring new treatments to market sooner.”

For more information, visit USF Health.

Who is hiring in Tampa Bay? October job news roundup

Healthcare, banking and engineering are just a few of the professional fields that are seeking qualified candidates in this month's job news roundup from 83 Degrees.

Here's who's hiring in the Tampa Bay region:

Branch Banking and Trust Company (BB&T) is seeking a Mortgage Lending Underwriter III in Tampa. In this role, the chosen candidate will perform credit analysis and review mortgage loans to meet required guidelines. The ideal person for this role possesses a Bachelor's degree, and five years of mortgage lending experience.

To view this position, click here.

The full-service logistics company, FreightCenter, in Palm Harbor is hiring a SEO/SEM Specialist. To qualify for this position, a high school degree is required, Bachelor's degree in marketing preferred. Two to three years of recently proven SEO experience in a corporate or agency environment

To apply for this position, click here.

Northern Trust Corp. is currently recruiting an Investment/Trust Administration Associate in Sarasota. In this role, the associate will be responsible for account administration and investment management for the bank's clients. Three to five years of experience in financial services, including working with wealth management clients in a related role, is desired.

To learn more about this opportunity, click here.

The pharmaceutical company, Arbor Pharmaceuticals, in Sarasota is seeking a qualified Neuro Health Specialist. To be considered for this position, a candidate must have a Bachelor's degree, and two to five years of pharmaceutical sales experience. 

To view this position, click here.

The medical technology company Stryker in Lakeland is looking for a Supplier Quality Engineer. The Supplier Quality Engineer will complete audits of new and existing suppliers per Stryker requirements to ensure compliance, among several other responsibilities and duties. This position requires a Bachelor's degree in engineering, and three years working on-site with suppliers.

For more information on this position, click here.

Saddle Creek Logistics Services in Lakeland is in search of a Digital Marketing Analyst. This specialist will be responsible for the development, maintenance and performance of all of Saddle Creek’s digital marketing vehicles including website, social media, digital advertising and email campaigns. To be considered for this position, a candidate must posses a Bachelor's degree in marketing or related field, and at least five years of proven work experience in website management, SEO/SEM and marketing automation.

To apply for this opportunity, click here.

Tampa startup to market fitness wearable to professional athletes

A wearable fitness technology company in Tampa appears to be moving along the right track for success.

LiftSync, the brainchild of University of Tampa (UT) student and co-Founder Matt Phillips, has not even hit the market yet, however, its potential has shown to be quite mighty. After winning Startup Weekend Tampa Bay in the fall of 2015, the company was voted the global winner of the Disruptors and Big Ideas Track of the Global Startup Battle.

Phillips, created the product along with fellow UT students Patrick Schroeder and Mariner Cheney. Since winning their pre-market accolades the team engaged with UT's Entrepreneurship Center.

“The Entrepreneurship Center helped us get our offices, as well as connect us with key people to get us moving forward,” Phillips says.

He also credits the center for getting him connected with Ark Applications, a private equity and consultation firm, which has invested in the startup.

With so many wearable fitness devices on the market, what sets LiftSync apart is its purpose and consumer. Unlike other wearables that may track steps, miles or overall activity, this product is specifically designed for weight training programs and professional athletes.

“To put it simply, an athlete will put on two bands, one on each wrist, and it will connect to sensors on the weight, and then information and analytics can be tracked through our application,” Phillips says.

He goes on to say that while the device can track everything from volume to velocity to increase performance, it can also reduce the risk of injury. The idea of not overexerting oneself to the point of injury is especially important to Phillips, as the idea for the company came to him after losing a basketball scholarship himself due to injury from weight lifting.

The consumer will not be the mass market, but strictly targeted athletes within major athletic organizations such as the NCAA. While there are other products like LiftSync on the market, according to Justin Smith, Managing Director of Ark Applications, the competition does not measure up.

“Data analytics is very important, and we can bring that into the weight room,” Smith says. “There is no one out there that uses the Bluetooth technology with the weights. The others may be able to let you know about how much an athlete is lifting, and how many reps they are doing, but no one has as many features as what we do. We call it performance enhancement through data.”

National stroke awareness group honors local marketing campaign for innovation, creativity

A campus event at the University of South Florida St. Petersburg with national hip hop recording artist Dee-1 is not where you would expect the American Heart Association to promote its message about learning the warning signs of stroke.

But that’s exactly what the American Heart Association Tampa Bay chapter did this spring during National Stroke Month. And for that enterprising event, along with its creative use of social media and strategic partnerships with local businesses, hospitals and media, the chapter recently won a national award.

In September, the chapter received the American Stroke Association’s national award for Best Integrated Campaign for American Stroke Month 2016 among markets with a corporate sponsor. Frontier Communications is the Tampa Bay American Heart Association corporate partner.

According to Lily Conrad, communications director for the local AHA chapter, one of the goals for this year’s campaign was to engage millennials.  

“We wanted to reach them with the message that stroke can affect anyone at any time and how important it is to know stroke’s warning signs,” says Conrad.

To accomplish that, the chapter organized the USFSP event with Rapper Dee-1, who is a spokesperson for the national American Heart Association. His rap song communicates the association’s healthy lifestyle message.

“The USFSP event was our kick-off event for the stroke campaign and having Dee-1 there, along with games and other activities for the students, made it very successful,” says Conrad.

Dee-1’s song, “Salle Mae Back” about paying back his student loans after graduating from Louisiana State University was a record hit with millennials concerned about student debt.

The chapter also reached the community through widespread use of Facebook, Twitter and Instagram. The results exceeded the chapter’s expectation.  

“We’ve been using social media for a while, but for this year’s campaign, we really took it to the max and had our largest engagement numbers ever,” says Conrad. “This was also our first time using Instagram for the campaign.”

To create a personal connection with the dangers of strokes, the chapter worked with Jen Petit-Homme, marketing manager for Frontier Communications, Tampa Bay, and her mother, Yolande Petit, a stroke survivor.  

Their images and story were used extensively to help promote the national stroke month theme:  “Stroke Hero – Stroke Heroes spot a stroke F.A.S.T.” Fast stands for face dropping, arm weakness, speech difficulty, and time to call 911.

“It is so meaningful to be nationally recognized for our efforts to raise stroke awareness,” says Kate Sawa, executive director of the American Heart Association Tampa Bay. 

“Frontier Communications and the American Heart Association/American Stroke Association had a vision to equip our community with lifesaving education. We’ve been fortunate to accomplish this through unique community events, engaging corporate employees, and working closely with healthcare systems and incredible stroke survivors,” says Sawa.

The Tampa Bay Metro AHA chapter’s campaign was evaluated on the basis of creativity and innovation, planning, execution and evaluation. Judges noted the chapter’s “impressive” strategic alliance and volunteer engagement, as well as “expansive” market reach through social media posts, media coverage, sponsors and events. 

Engineering firm in Tampa adding 5 new positions

An engineering firm in Tampa is gearing up to create five new jobs in the next year. 

VHB, an engineering science planning design firm, with an active footprint on Florida's Gulf coast since the early 1960s is opening up an office in downtown Tampa. Based out of Watertown, MA, the company has 23 offices along the Eastern seaboard. This will be the third office to open in Florida, with two others in Orlando and Sarasota. 

The new office in Tampa will focus on creating urban living spaces, increasing mobility and developing more sustainable communities in the region. Due to the area's increased interest in improving communities through urban living, the company saw a fit for its presence in the conversation. 

"A lot of the type of work we are doing, especially in the areas of transportation and environmental work, we feel we can do here to make an important impact on what is going on in the Tampa Bay region," says  Margaret Kubilins, Traffic Engineering Manager and Southeast Region Pedestrian and Bicycle Leader for VHB. 

She cites the upbeat and active climate, as well as the enthusiasm in the community for urban living as reasons why the company is expanding in Tampa. 

"It’s exciting to be in an area that is experiencing so much growth," she says. Kubilins and her team look forward to working on public projects, and have an interest in becoming part of many projects including Tampa's downtown, design of the west bank of the Hillsborough River and downtown St. Petersburg. The firm has worked on creating healthy, sustainable communities throughout Florida, including Parramore in Orlando. 

"The whole public environment component is really important," Kubilins says. "Looking beyond just land uses, but evaluating how communities can be healthier with safe paths for walking and biking, and ensuring quality food is accessible. All of this is part of what we look at when we plan communities."

To help with this effort, the firm will be adding at least five to its Tampa office headcount. Kubilins says the company will be recruiting an Environmental Scientist, a Water Specialist, and engineers.  She hopes to have all five positions filled by summer of next year. 

For more information on the company and its career opportunities, click here

Moffitt chosen to be site of cell therapy studies, latest treatment in cancer

Moffitt has been chosen by the National Heart, Lung and Blood Institute as a research facility for cell therapy.

The world-renowned cancer center in Tampa, Moffitt, is one of five institutions selected and approved facilities to produce cell-baed therapies for scientific research by the National Institute of Health (NIH), and its National Hearth, Lung and Blood Institute (NHLBI).

Cell-based therapies are treatment in which living cells are injected into a patient. This emerging science could be a game-changer when it comes to treating cancer.

"Until recently, cancer treatment options have been largely limited to radiation and chemotherapy,” says Linda L. Kelley, Ph.D., principal investigator and director of Moffitt’s Cell Therapy Facility. “Immunotherapy represents a paradigm shift in which the person’s own immune system is boosted to specifically target and kill tumor cells.”

The cancer center in Tampa will manufacture human cells, which will be used to help develop clinical trials to evaluate the new therapies safety and effectiveness.

Being one of the chosen centers for this innovative study is considered an honor, and includes infrastructure funding from NHLBI, with an opportunity to receive additional funds as the center completes therapy requests from other institutions across the country.

“The award was competitive,” Kelley states. “Interested centers had to go through a rigorous application process to demonstrate their expertise and capabilities. Moffitt has the appropriate cell therapy facilities, renown investigators performing cutting-edge research in immunotherapy and on-going clinical trials for patients using novel immunotherapies.”

She goes on to say that while up to eight facilities were considered, only five were ultimately chosen. The four other institutions selected are City of Hope, University of Miami, University of Minnesota and Baylor College of Medicine.
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