In the last two years, Tampa-based content creation and marketing firm CopyPress has grown significantly, adding creative writers, artists, designers and videographers to create content and multimedia capabilities for their clients.
After developing a successful product for another company, CEO Dave Snyder spun the prototype out as a “content mill” in 2011, launching CopyPress
and pairing clients with creative writers to develop relevant and meaningful content for their project needs. The company has since adapted its model, delivering tailored, fresh content solutions designed to drive traffic for their clients.
"In 2011, we had to look at what we were doing from a business perspective, and we started going towards the realm of higher quality content," says Snyder.
In 2012, the company grew from 5 to 12 in-house employees and 100 contract creative writers, while merging with another group that focused on publishing.
"We started to really re-create what we were doing. When we made a big change to our current model in 2012, we didn’t know if we would be around for the next few months. But with a little bit of foresight and a lot of love -- but also the camaraderie and our culture here -- it really helped build up where we are now where people really hold each other accountable," says Snyder.
Focused on fine-tuning their content marketing and publishing process, the company developed a Content Life Cycle
that matched creative writers with publishers, then further matching them with advertisers. This effectively offered advertisers the ability to create memorable, shareable content while offering publishers the ability to reach their demographic.
From 2012 to 2013, CopyPress grew its staff to 57 employees in-house and at least tripled sales in comparison to 2011 and 2012.
"We’ve been able to tap into what Tampa has -- its resources -- and really make the most of it, says Snyder. We train and put them on the path to professional development," says Snyder.
CopyPress plans to launch an open marketplace in 2014, a place where small businesses can go to connect with creatives in order to create the content necessary to grow a specific area of their businesses. The company now has 200 Certified Creatives and plans to grow to 500 over the next 12 months.
For more information on career opportunities with CopyPress, visit them online
Writer: Kaye Brown
Source: Dave Snyder, CopyPress