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363 Entrepreneurship Articles | Page: | Show All

Tampa startup offers combination personal and professional social network

With the myriad of social networks available for personal and professional use, it can sometimes become confusing and cumbersome to manage everything. A new startup in Tampa hopes to ease this burden by creating a combination personal and professional network, with an added job search component.

Founded in November of 2013, Flipsetter provides an online tool that meets several goals. At the basic level, it operates as a social network similar to LinkedIn or Facebook, allowing users to share news, photos, links and videos. Addressing a common concern with other networks, Flipsetter provides users with ultimate control of privacy settings, allowing them to choose which of their networks can see which information.   

A user can create one or more of three profile types: business, organization or individual. Each type has their own tools, and all can be used within the same login or profile.

An added benefit is a feature similar to a virtual resume or portfolio where users can list their academic history, work history and other accomplishments. Businesses and other organizations can also use the service to set up a page for promotional and organizational purposes, and to post jobs.

"We call it one stop shopping," says founder Sabaresh Krishnan, USF graduate and current MBA student.

Krishnan thought of the name when hearing about the frustrations involved with having multiple networks and resources to manage profiles, time and organizations. Wanting to find a way to resolve this, he thought "let me flip that around and come up with a way to make it happen."

The service currently has approximately 300 users in beta phase, including several student groups at USF, and plans to go live by October.

Bar Camp Tampa Bay: all tech, all kinds of tech

Bar Camp Tampa Bay once again brings together the local tech scene October 18.

Often described as an "unconference," the event is a learning opportunity, networking venue and convergence of all things technology – everything from big data to digital media to the Internet of things. But, you won’t find any keynote speakers or traditional lectures. In fact, you won’t even know who the speakers are or what the topics will be until you arrive at the event.

People who are passionate about a technology-related topic, project or idea show up the day of the event and add their name to an open slot on the master schedule. The unplanned, flexible nature lends itself to networking in its rawest, most natural form, attracting freelancers and lifelong learners who thrive in the open sharing environment.

"Fantastic presentations come out of nowhere," says Ken Evans of Startup Monkey, lead organizer for Bar Camp Tampa Bay. "You just don’t know what’s going to be there, but you don’t want to miss it." Evans has been volunteering with Bar Camp since its inception.

Hosted by the University of South Florida Colllege of Business, the event is coordinated by a team of volunteers operating under the name TechNova. The group also hosts Ignite Tampa Bay, as well as smaller events throughout the year. In addition to the core organizing group, 30 – 40 volunteers are expected the day of the event.  

Now in its seventh year, the agenda and audience continues to grow, from 150 the first year to an anticipated over 900 this year.

"Barcamp, to me, represents a cultural shift in Tampa Bay in the way new companies and new tech happen," says Evans. Bar Camp is one of many events that have fueled a stronger focus on early or seed stage companies that need help getting ideas off the ground. Organizers estimate over 30 companies have been formed out of relationships made at previous Bar Camps.

Event sponsors include Forex Factory, Hillsborough County EDI2 and the University of South Florida.

Alakai Defense Systems' Mission Fuels Growth, Creates Jobs

"We were soldiers. Our children are soldiers. Our mission is to protect the soldier."

That’s the motto of Alakai Defense Systems. It drives who they are and what they do. It’s that kind of determination that helped them achieve compounded annual growth of 60 percent since the company’s restructure in 2009, bringing them to a current sales revenue on order of $8 million.

The Largo-based company provides explosive detection systems using laser and electro-optic sensing technology to ensure the utmost accuracy and reliability. Products include sensors that detect explosives in excess of 100 meters away, as well as vehicle-mounted systems for use at checkpoint gates.

Its flagship product is the Standoff Covert Eyesafe Explosives Detection System (SCEEDS). About the size of a large footlocker, the SCEEDS is mounted on vehicles.

With explosives being the number one killer of soldiers on the battlefield, Alakai’s mission cannot be underemphasized. With key staff having served in the military, many of whom have children who are currently serving, the company is intimately familiar with end user needs. "We want to make a contribution and protect the solders, bring our kids home," says Ed Dottery, president of Alakai Defense Systems.

Dottery has a background in special operations and Special Forces. After doing army reserve tours at MacDill, he decided to make Tampa Bay his home.

The company is a graduate of the Tampa Bay Innovation Center, which nurtures early stage ventures to help them grow and launch products. "It’s a great incubator," says Ed Dottery. "It helped me both as a small business and a second stage growth company."

Dottery attributes the company’s growth to a combination of factors, including the programs at the Innovation Center and other local economic development efforts, state tax incentives and its proximity to MacDill Airforce Base.

Alakai partners with universities such as University of South Florida and Florida A&M University on research and grant opportunities. Graduate students are able to obtain real-world experience and contribute their knowledge and research through industry practicum experiences. They also teamed up with USF recently to seek matching funds from the I-4 Corridor.

The company has 25 employees worldwide and is currently expanding its workforce to include 10 additional hires including a Senior Scientist, Electrical and Mechanical Engineers and Software Developers.

Writer: Megan Hendricks
Source: Ed Dottery, Alakai Defense Systems

Tampa startup uses crowdsourcing for innovative package delivery

A new company based out of Tampa plans to revolutionize the way packages are delivered by turning regular commuters into couriers.

Titled HITCH, the company is the brainchild of Chuck Pasquotto, an entrepreneur who runs several transportation-related companies. Seeing the success of companies like Uber and Air BnB, Pasquotto wanted to use the power of crowd sourcing to help streamline the package delivery process. The idea is to find someone who is traveling daily to a destination and ask them to deliver someone else’s package. The network is connected through a mobile app.

"Think of us as a marketplace," says Eric Torres, USF graduate and VP of Marketing for HITCH. "We’re giving the crowd an opportunity to earn extra money via the shared economy."

Those who want to deliver packages (called travelers) sign up on the site and provide their origin and destination information. They can then see a list of deliveries on their intended route. Travelers receive a payment upon successful package delivery.

A shipper enters information about the item needing to be delivered, along with a picture and description. They can then see the fee and accept or decline the delivery. The pick-up location is determined by the shipper and can be a home, office or other public place. Once the transaction is complete, the shipper can request a signature. The traveler is also required to take a picture of where the item was delivered, and it can also be tracked with a gps.

The benefits are lower costs than a typical courier service, environmental benefits and an opportunity for the travelers to earn extra money.

The community is monitored, and users get ratings based on their reliability and effectiveness. For example, users can request to work with only five star rated travelers or shippers. Users also have to become verified by providing a bank account or credit card information.

HITCH recently partnered with Tampa-based creative agency PP+K to help launch the app. The app is currently in beta mode and aims for a soft launch in October in the I-4 corridor area. The company plans to expand nationwide after the launch.

Writer: Megan Hendricks
Source: Eric Torres, HITCH

Carrollwood Day School Hosts Startup Weekend For Youth Entrepreneurs

Pitch an idea, form a team and become part of the world’s largest entrepreneurial community in 54 hours. That’s the strategy behind every Startup Weekend around the globe – and it’s the mission for the first ever Startup Weekend Tampa Youth on September 12-14, 2014.
 
The intensive, team-based concept at the backbone of the global Startup Weekend movement has gained steam in Tampa Bay over several years of biannual events.

Growing, innovative local startups such as Wazinit, and breakout success stories like Eventjoy (formerly EXMO), are the result of previous Tampa Bay Startup Weekends.
 
Ryan Sullivan, a “Global Facilitator” and local organizer for Startup Weekend Tampa Bay and Startup Weekend Tampa Youth, says that the goal for the events in over 200 cities worldwide “is to educate and inspire people in the community to take action in entrepreneurship.”

Startup Weekend Youth is specifically geared toward 5th–8th graders - “the next generation’s entrepreneurs.” Sullivan notes that the event will look and feel a little different this time around. Participants will still pitch ideas and work in teams, but with a focus on teaching and inspiring young thinkers. Attendees will also have the opportunity to interact with coaches who are experts in their field and successful entrepreneurs.

“This is something special,” Sullivan says. “We will create an atmosphere of exercises and experiences that will inspire creative ideas in young minds and help kids to learn how to move those ideas forward towards action, and in the process, collaborate with their peers.”
 
Students are encouraged to register under one of three categories (Creative/Design, Coding/Programming, Business/Finance) based on their interests. Hands-on activities will be geared toward helping students identify a challenge to solve, learn to understand potential customers or users, work effectively with others, “and in the end, build something they are proud of as a team,” says Sullivan.

“Today’s youth are full of creative ideas for how to make lives and the world a better place. This will be a place for them to take those ideas and move them towards reality,” he explains. “This event will also help build confidence in creating and sharing ideas for those that tend to keep them inward.” 

Along with Sullivan, Nicholas Catania, Deborah Neff and Todd Broyles are co-organizers of the event. They expect more than 50 students to attend and participate in Startup Weekend Tampa Youth.
 
“We like to say that it is the least expensive babysitter at $25 for the weekend,” Sullivan says.

Startup Weekend Tampa Youth starts Friday, Sept. 12, at 6 p.m. and concludes on Sunday, Sept. 14, at 4 p.m. The event will take place at Carrollwood Day School, 1515 W. Bearss Ave. in Tampa. Tickets can be purchased by clicking here for $25.00. 

Writer: Justine Benstead
Source: Ryan Sullivan, Startup Weekend Tampa Bay

Business Incubator Brings Coworking Space To Bradenton

A new “innovation center” for entrepreneurs and small business owners is unofficially open in Bradenton. 

Collaborative coworking, along with an incubation program to provide formal education and mentoring for client companies, is the focus of the space. The Innovation Center will also house a cafe, training areas, open workspaces, and several dedicated workstations for regular visitors. Offices for incubator clients are currently being built out. 

The space may be rebranded from Bradenton Innovation Center in the future, but “we know that the name of the incubator lies in the history of the firehouse and area of town we're located in -- the historic Village of Manatee, now part of the City of Bradenton,” explains cofounder Stan Schulte.

Bike racks, lockers, mail facilities and free parking in a historic downtown setting round out the amenities that will be offered to community members.

Fundraising and architectural renovations are currently underway. Applications for client companies will be accepted in late fall 2014, and programs should begin in early 2015.

Currently, meetings are being held with community supporters and potential partners for the Bradenton Innovation Center, says Schulte.

The incubator will be organized as a 501(c)3, Schulte explains. “The building is city-owned, and support will come from both the city and county,” he says. “Grants and sponsorships will be utilized for build-out and programs, but the majority of sustainable funding will come from coworking memberships, office rentals and incubator program fees.“ 

In order to qualify for the incubator program, companies will have to complete an application process along with a prerequisite 4-week Excellence in Entrepreneurship course. 

They will be evaluated quarterly for suitability to the program based on growth and meeting plan objectives, says Schulte. Mentors and partner businesses in the community will also have to apply.

Goals of the incubator include creating “sustainable, knowledge-based, high wage jobs that will stay in the local area, and to help to mitigate the “brain drain” from local universities & companies,” says Schulte. 
 
The programs at the Innovation center will be geared toward companies that have already launched and are seeking sustainable, rapid expansion. 

“There will not initially be any lab or industrial space available, so it will be most suitable to knowledge-based companies not needing specialized facilities,” says Schulte.

“It will serve as a catalyst for development of an entrepreneurial ecosystem for creation of new companies in high-growth strategic industry sectors,” he explains.

“Communities today need innovative companies and strong entrepreneurial networks to link and leverage assets to boost productivity and convert 21st Century brainpower into wealth through innovation.”

Schulte and Sara Hand, founder of SP Hand and Associates, are cofounders of Spark Growth in Sarasota and jointly back the BIC project.

The Bradenton Innovation Center is located at 912 7th Ave. E. Photos of progress can be found on the center’s Facebook page.

Writer: Justine Benstead
Source: Stan Schulte, Bradenton Innovation Center

Hillsborough's EDI2 Program Celebrates Successes

Hugs, handshakes and a bit of humor keep the energy level high at Tampa Bay WaVE as a growing number of technology entrepreneurs leading the local startup community and public officials celebrate the 1st anniversary of Hillsborough County’s Economic Development Innovation Initiative (EDI2) program. 

Hillsborough County commissioners led by Mark Sharpe, who will join the Tampa Bay Innovation Alliance after he leaves office in November due to term limits, set aside $2 million to provide financial support for growing the startup community. The Alliance includes USF, University Community Hospital, H. Lee Moffitt Cancer Center and Busch Gardens.  

Setting aside funding for EDI2 is a recognition by Hillsborough that future economic and job growth, particularly in the Tampa Bay region, is much more likely to result from the cumulative effect of nurturing innovative startups than by investing the bulk of additional resources into attracting giant corporate headquarters.

So far, since its launch in June 2013, 55 applicants have received $598,583 to support networking and educational events, industry promotions and service providers. Additional program and application information is available online.

Some of the programs funded include:
  • East Tampa Business and Civic Association for the 2014 MLK Technology Business Expo
  • Hillsborough Community College Foundation for the Veterans Entrepreneurial Symposium
  • Learning is for Everyone, Inc. for the Robocon Tampa Bay 2013
  • Moffitt Cancer Center for the Business of Biotech 2014
  • Startup Bus for the Startup Bus Tampa Bay
  • Startup Grind, Inc. for eight monthly meetings
  • Tampa Bay Technology Forum for the Tech Trek 2014, Engine Peer Network Event, and Entrepreneur Network
  • Technova Florida, Inc. for the Tampa Code Camp and Ignite Tampa Bay
  • TiE Tampa Bay for the TiE Breaker III and TiE Angel Forum
  • University of Tampa for the Southeast Entrepreneurship Conference 2014
For more information about EDI2, contact Economic Development Manager Jennifer Whelihan with Hillsborough County’s Economic Development Department at 813.272.6217.

Writer: Diane Egner
Source: Jennifer Whelihan, Hillsborough County’s EDI2

SMARTstart Business Incubator In Pasco Expands Services, Space

Startups and growing businesses in Pasco County will soon have more opportunities for learning, development and shared space.

The SMARTstart Business Incubators in Dade City and New Port Richey provide free workshops and classes, monthly roundtables, networking events and coworking space for entrepreneurs in Pasco County.

The Dade City incubator opened in July of 2013 and has already helped create 42 jobs with a total of 65 additional ones projected over the next two years. Four additional offices were recently added to the space, with another 3,800 square feet expected that will include an additional conference room and kitchen.

The 9,000-square-foot New Port Richey facilitate opened in June and plans are to expand with an additional 3,000 of space pending city approval. The space currently includes a large classroom and coworking space, and the expansion will mean more office suites as well as space for events such as pitch sessions.

During the opening of the New Port Richey incubator, the Pasco EDC was presented with a $50,000 sponsorship from Florida High Tech Corridor Council and University of South Florida which will help fund the expansion. Funds will also be used to invest in additional technology and support staff.

"It’s been kind of a rocket approach, which is really exciting," says Krista Covey, program director and economic development manager for the SMARTStart program. "We’ve had a lot of success stories, even as early as we are in the process."

The incubators are a project of the Pasco Economic Development Council, whose goal is to help new and growing businesses in Pasco County. According to a study from the U.S. Economic Development Administration, 87 percent of businesses who graduate from an incubator program remain in business after five years, compared with 20 percent who don’t.

Writer: Megan Hendricks
Source: Krista Covey, Pasco Economic Development Council

Florida Bookstore Day Celebrates Local Bookstores, Authors

Tiffany Razzano was driving down Central Avenue in downtown St. Petersburg when she spotted a poster in the storefront window at Daddy Cool Records promoting Record Store Day. She then drove past Wilson’s Book World and thought, "Why is there no bookstore day?"

She did some research only to learn that California is the only state that has fully developed the concept of a bookstore day.

So why not Florida? Why not now? she thought. The result?

The inaugural Florida Bookstore Day will take place at independent and used bookstores in cities throughout the state on November 15, concentrating on the Tampa Bay area, where Razzano runs Wordier Than Thou, a group that supports creative writers through open mic events, a literary magazine and a radio show.

"I wanted to do something big," says Razzano. "It’s a celebration of independent bookstores and the writing community. People won’t even know they’re at a literary event."

Her goal is to showcase local bookstores and the writing community. Soon after she started talking up the concept in social media and elsewhere, Razzano connected with book lovers in Orlando who wanted to be part of the celebration. Bookstores from the Panhandle to the Florida Keys have now signed on to participate. Expect a day of book releases and author signings, open mics and workshops on literary topics

Local participants include: Inkwood Books, Mojo Books and Music, Old Tampa Book Company and Oxford Exchange in Tampa, Standup Librarians, Wilson’s Book World and Wings Bookstore in St. Petersburg, Book Bank in Largo and Back in the Day Books in Dunedin.

An after party will take place at the Venture Compound in St. Petersburg, featuring local authors and literary organizations, the Bluebird Books Bus, raffles and food trucks.

The event is sponsored by Florida Antiquarian Book Fair and also received a grant from Awesome Tampa Bay.
 
Writer: Megan Hendricks
Source: Tiffany Razzano, Florida Bookstore Day

Working Women Of Tampa Bay Expands Statewide

A Tampa-based networking group for female professionals and entrepreneurs is expanding throughout Florida.

Working Women of Florida is an expansion of the Working Women of Tampa Bay professional networking group, which Jessica Rivelli founded in Tampa in 2009. WWoTB currently has 750 local members in Tampa, with an additional 100 statewide. The group expanded to include an Orlando chapter in 2012.

"Our immediate goal is to grow Working Women throughout the state of Florida to includes chapters in Fort Myers, Ft. Lauderdale, Miami, Orlando and Jacksonville,'' says Rivelli.

Events include lunch-and-learns, coffee chats and educational seminars with local and national successful female entrepreneurs and businesswomen.

The group's second annual state conference will be Sept. 11 and 12, 2014, at Ruth Eckerd Hall in Clearwater, FL. Rivelli expects 300 female entrepreneurs and executives from around the state to attend.

Keynote speakers include Alex Sink, former Chief Financial Officer for the state of Florida; Bevan Gray-Rogel, Encore Tampa Bay president and founder; Lisa G Jacobsen, Executive Coach at Workplace Solutions Tampa; and Dr. Jennifer Hall, Director of Coaching at the Leadership Development Institute at Eckerd College.

Tampa Bay-based speakers also include Angela Ardolino, founder of Tampa Bay Parenting Magazine; Dotty Bollinger, COO and president of Laser Spine Institute; and Lee Lowry, past president of The Junior League of Tampa.

Registration for the Working Women of Florida State Conference is available on the event website.

To help grow WWoF, Rivelli hired Lauren Tice as Director of Development for Working Women of Florida. Tice is a Florida native who grew up in Temple Terrace, northeast of Tampa, and graduated from the University of South Florida with a degree in Communications.

"Lauren's role is to expand Working Women through out the state,'' says Rivelli. “She'll be traveling regularly to grow chapters and get talented professionals involved. I'm very excited to have her on board.''

Tice has a background in networking and communications, having previously served as Coordinator of Member Services for the Greater Temple Terrace Chamber of Commerce for close to five years. More recently, Tice worked as events manager and eventually director of The Regent, a special events and performance venue in Riverview, southeast of Tampa.

Writer: Justine Benstead
Source: Jessica Rivelli, Working Women of Tampa Bay

How To Create A Custom Song For Your Special Event

When a couple wanting to have a baby got the news that they were expecting, the sister of the mother-to-be commemorated the event in a uniquely modern way: by requesting a custom song for the new family.
 
CustomSong, an entrepreneurial startup based in the Tampa Bay region, brings musicians from around the world together on one website. Customers can request an artist or have one assigned to create a personalized piece of music for a special event, from birthdays to baby showers. Choose between a range of styles like acoustic guitar, soft romantic piano and full band.

Songs can be gifted or earmarked for a specific event, like the parent's dance at a wedding or a custom birthday tune. Customers fill in the details for lyrics, communicating directly with the artist via the Custom Song platform. Once lyrics are finalized and approved, the artist will record the song.

"It's a song that is truly original and personal, created just for you,'' says Custom Song cofounder Heather Andrews of Tampa. "It really helps create a special moment.''

Andrews, a graduate of James Madison University in Virginia, and co-Founder Kristina Anderson of Clearwater, a USF grad, operate CustomSong out of their home offices, local co-working spaces and coffee shops.   

If you are making a video or photo montage of the event, says Andrews, your custom song is a natural soundtrack.

CustomSong began in 2013 and launched in summer 2014, but Andrews had the idea in mind for years. The personalized event product concept was inspired by Custom Ink, where Andrews previously worked.

"Working there and making these custom shirts for special events, I saw that customers were so happy with them,'' says Andrews. "Being a part of a business where you can create something specifically for a customer that gets them excited, I was in search of, 'what can I do to be in that area of business?' ''

Despite a self-professed inability to carry a tune, Andrews and Anderson decided to try the world of music-making. They began to notice that while some individual artists were offering custom songs, they were struggling when it came to things like turnaround and customer service.
 
"They just want to create good quality music,'' Andrews says. "We thought there was a good opportunity there to create the platform, be the business side of it, and manage all of the back-end details for a site where artists could offer their services.''
 
The site standardizes things like pricing, quality, song length and turnaround time (two weeks).

"We give both the customer and the artist a guarantee, something to feel confident and comfortable with,'' says Andrews.
 
Sample songs are available on the CustomSong website.
 
From online research to attending Open Mic nights, scouting new talent is an aspect of Custom Song that Andrews and Anderson are discovering takes time.

A small number of musicians from the United States and the UK are currently active on the site. The cofounders plan to expand into other areas and attract more foreign-language speaking artists.
 
"We're trying to grow more artists, but to do it carefully and slowly. We want to make sure the artists also have a great experience,'' says Andrews. "The platform is very targeted to customers, but it's also a channel for artists to earn additional income. We want to find people who have creativity and talent, and work with them one-on-one to make sure that they fit with our model.''

Interested in creating music with Custom Song? Sign up here.

The most rewarding aspect of the process for Andrews is knowing that custom songs are a part of moments like weddings or expecting a new baby.

"I don't know the couple, but just knowing the background story, it touches me,'' she says. "It's amazing to be part of creating these songs for those big events in life.''

Writer: Justine Benstead
Source: Heather Andrews, CustomSong

KeriCure Invisible Bandage Expands Product Line, Seeks Capital Funding

A Wesley Chapel based business is expanding its product line and seeking additional funding to increase its sales force and market presence.

KeriCure is a proprietary invisible bandage product that provides a natural, safe, effective way to heal topical wounds. The product uses a unique nanoparticle emulsion technology to mimic the skin’s natural healing properties.

CEO and Founder Kerriann Greenhalgh, PhD an organic chemist and University of South Florida graduate, created the product after being personally affected by inadequate over the counter wound care. Her husband contracted a serious MRSA infection from a small cut on his hand and almost lost the use of his entire hand. Her chemistry background led her to create an innovative solution that is now available for public use.

The company launched in August 2012 and has products for both veterinary and human use available in retail stores such as Amazon, Vitamin Discount Centers, Publix and Earth Origins as well as online.

They recently launched a Series A Fundraise, seeking funding to grow their market presence and expand their product line, with particular focus on the healthcare space. FDA clearance is currently being sought for the advanced liquid bandage, which will be used by physicians to protect surgical incisions.  

"We’re looking to capitalize on the success we had the first two years," says Greenhalgh.

They are also looking to add additives to the natural product line such as vitamin E and tea tree oil.

Kericure was a recent participant in the Greater Tampa Chamber of Commerce’s Startup Scholars program, which is cited as a big contributor to success. As a result of that program, Greenhalgh helped start a local networking group called the Consumer Products Club, which supports local businesses with shared resources, services, opportunities and ideas for marketing and distribution channels.  

"We’re all working together and seeing growth across the board for everybody,” says Greenhalgh. “Each person is bringing unique experiences and successes to the table."

Writer: Megan Hendricks
Source: Kerriann Greenhalgh, KeriCure

On Tampa Bay's Radar: A New Exercise App To Help You Get Fit

Do you spend a lot of time traveling for work or constricted in a home office? The new iOS app Fittr could be your fitness solution.

Initially developed as a workout service for people at home with limited equipment, Fittr now features unique workouts suitable for home, the gym, a park or a hotel room.

Fitness is a fast-growing niche market for purveyors of mobile applications. From exercise apps designed for your smartphone or tablet to app-based nutritional databases, there is no shortage of opportunity to exercise with the help of a hand-held device.

The Tampa Bay-based startup team behind Fittr plans to distinguish itself from the competition in a few ways.

"The noticeable difference between our workouts and our competition is that ours is a 1-2-3 punch: It's adaptive on the run, it learns from the user over time, AND learns from the data of the entire group,'' says Fittr's Chief Marketing Technologist Kiki Schirr. "Here's an example: Don't want to do squats today? Swap it. Swap squats a few times and we'll stop suggesting it,'' Schirr explains.

Once the app learns the habits and likes or dislikes of your age group or weight range, it will aim to offer tailored suggestions that take the data into account.

In addition to adaptive fitness routines, the Fittr app utilizes a motivational point system that rewards users who increase workout difficulty or length over time. Exercises that earn a certain number of points on day one earn less on day four unless you up the intensity or number of reps. To boost your overall Fittr score (and to get a more well-rounded workout), you'll have to change things up. Points are calculated based on a variety of factors, including your personal fitness level as well as data from the overall set.

Once opened, the application prompts you to answer a few questions about your fitness level and workout habits. Choose between goals like Lose Weight, Get Cut and Get Stronger. Track metrics that matter to you, whether it's weight lost or inches gained. Plug in preferences and custom information like the type of equipment you have available on a given day.
Fittr CEO Tyler Perkins, an athlete and ACE-certified personal trainer, designed the foundation of every Fittr workout.

New users can download the app and enjoy a free one-week trial of built-in exercises. After that, it's $11.99 per month to join the workout service. Multi-month packages will be available soon, Schirr says.

Along with Schirr and Perkins, Fittr's team includes Chief Design Officer and Project Manager Nolan Perkins and CTO Seo Townsend.

The first version of Fittr was released during a launch party on July 16 at Tampa Bay WaVE. A Fundable campaign for Fittr also opened that day.

Post-launch plans include adding nutrition content and building an Android-compatible application.

"After nutrition, we'll be adding social aspects. After social aspects, it's device integration. Then social round two, then adding niche exercises, then more devices, and then... we have so many wonderful things planned for this app!'' Schirr says.

The startup team was recently accepted to Tampa Bay WaVe's FirstWAVE accelorator program.

"Fittr is incredibly grateful for all the opportunities that the Tampa Bay area has provided. From the [Hillsborough County] EDI2 initiative, Tampa Bay Innovates, Ignite Tampa Bay, StartupGrind (http://www.83degreesmedia.com/features/grind042214.aspx), TBTF, or Collaborative Technologies of Tampa Bay, everyone has welcomed us with open arms,'' says Schirr. "However, we owe an even deeper debt of gratitude to Tampa Bay WaVE, which has provided us access to amazing mentors and other startups who've been there before.''

"Tampa is full of great opportunities for startups,'' Perkins agrees. "We're grateful for all the support of the Tampa Bay community.''
 
Writer: Justine Benstead
Source: Kiki Schirr, Chief Marketing Technologist, Fittr

Startup Aims To Increase Connections, Community With Micro Experiences

In today’s digital world, we often lose the ability or desire to connect on a personal level or try new experiences. A new start-up hopes to change this by giving millennials (defined as ages 21 – 33) and others a chance to network and engage in a whole new way.

Tampa-based Outeraction encourages people to step outside of their comfort zone by participating in micro experiences such as rock climbing, kayaking, paddle boarding, cooking classes and brewery tours. In order to facilitate interaction, the experiences are limited to 30 people, cost $30 each and last no longer than three hours.

"Social media drowns everything out. I wanted to change the way people interact." says founder Matt Rutkovitz, University of Tampa graduate.

Rutkovitz formed the company out of a need to help people and make their lives better. He wanted to create a consistent and trustworthy environment that would make people comfortable with trying something different.  

The intention of the events is not business networking or dating. The goal is to create experiences that will get people connected with their community and their peers.

Outeraction also works with local companies to provide an outsourced employee benefit called a "Fun for Businesses" package. These events are not limited by age or quantity and are aimed at increasing employee team building, communication skills and productivity.

Some events also have a philanthropic component, such as an upcoming Habitat for Humanity event.

"Community is the capstone of growth," says Rutkovitz "We have to connect with each other as much as possible."

Writer: Megan Hendricks
Source: Matt Rutkovitz, Outeraction

St. Petersburg Greenhouse Launches Craft Entrepreneurship Program

Etsy, the most popular online marketplace for handmade items, is collaborating with cities across the U.S. to make it easier for crafters to supplement their income through workshops and expert advice. Because of its thriving arts culture, St. Petersburg was recently selected as one of 10 cities to pilot the program this year.

The program started last March in Rockford IL and has since expanded to places like Newark NJ and Santa Cruz County, Dallas TX.  The idea is to create an open source curriculum that can be used by other areas to run their own classes.

Unlike most economic development programs that provide tools to start businesses, Etsy’s goal is to provide supplemental income for people out of work during seasonal periods or perhaps to help a household boost itself over the poverty line.

Local classes will be hosted by the St. Petersburg Greenhouse, a collaborative effort between the St. Petersburg Chamber of Commerce and City of St. Petersburg. Classes are free and available to crafters who have not sold on Etsy in the past.

Classes are taught by local craft sellers who have been successful using Etsy as an outlet. Topics include time management, branding, pricing, shipping and photography. Participants will be able to sell their first 20 items for free on Etsy. The first session begins August 4.

"Here in St. Petersburg, such a large part of our economy and what makes us go is in the arts," says Sean Kennedy, Greenhouse Manager and Economic Development Coordinator for the St. Petersburg Chamber of Commerce. "We think it’s important to help artists be in the best position to succeed financially as well as develop their craft."

Writer: Megan Hendricks
Source: Sean Kennedy, St. Petersburg Greenhouse
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