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Forward Thinking Initiatives Launches First Youth Entrepreneurship Academy In St. Petersburg

Forward Thinking Initiatives, a nonprofit organization that helps Tampa Bay teens learn the value and principles of entrepreneurship and innovation, is partnering with the St. Petersburg Greenhouse to launch its first youth entrepreneurship academy.

The first class of the academy, ART-repreneurship for Teens, launches in February 2014 and is designed to teach students the importance of incorporating passion of the arts with business savvy in order to promote their expertise while bringing themselves to market.

"It’s a lot more than teaching a business plan. These skills are critical whether you’re an intrapreneur or an entrepreneur," says the organization’s founder and President Debra Campbell.

In 2004 with the support from the Tampa Bay Partnership, Florida High Tech Corridor and Verizon, Campbell created Forward Thinking Initiatives as an economic development initiative aimed at providing teens and educators with entrepreneurship education focused on innovation, leadership and critical thinking necessary to our evolving workforce.

The initiative grew out of an effort to create a vital link between education and economic development.

"We found that entrepreneurship skills were so critical to what is now called common core. It crosses all kinds of educational, real-world curriculum," says Campbell, who has a background in economic development.

FTI recently partnered with the St. Petersburg Greenhouse, an extension of the City of St. Petersburg which evolved from the city’s Business Assistance Center into an epicenter connecting businesses and entrepreneurs with a wealth of resources designed to support and promote successful and continued business growth.

Campbell’s central goal is to encourage and cultivate entrepreneurial mindsets and behaviors that transform youth into empowered thinkers, essentially promoting personal growth while motivating the region’s economic growth.

"They are learning entrepreneurship through specific subject matter like arts entrepreneurship or technology entrepreneurship. This is a unique experience that provides valuable employees and workforce associates to our companies," says Greenhouse Manager and Economic Development Coordinator Sean Kennedy.

FTI’s February class will cover:
- How to market yourself, your portfolio and your product for school or career
- Identifying real business opportunities
- Career opportunities in the arts
- Launching your own business in the arts
- Meeting and learning from professional artists and entrepreneurs

FTI is currently registering students for the program which runs from February 17 to March 27. The fee is $260 for the full program.

For more information on Forward Thinking Initiatives' mission and ART-repreneurship program registration, visit them online.

Writer: Kaye Brown
Sources: Debra Campbell, Forward Thinking Initiatives; Sean Kennedy, St. Petersburg Greenhouse

Streamsong Resort Opens, 300 New Jobs In Polk County

Streamsong Resort, a nature-based destination golf resort, will open its main lodge and amenities for business this Saturday, creating more than 300 administrative, sales, marketing, maintenance, technical and culinary jobs in the process.

Streamsong, a creation of Mosaic and touted as "a feast for the senses, a haven for the soul," sits on 16,000 acres of land and features 228 guest rounds, four restaurants, a spa, a lakeside pool, 18,000 square feet of conference space, guided bass fishing, and a host of personal enrichment opportunities.

The golf course and clubhouse opened in January 2013.

The resort was built on reclaimed phosphate mines, previously used in the 1960s. The design re-creates a golfing experience reminiscent of golf venues such as the Links courses in Scotland and the Sand Hills of Nebraska.

Mosaic additionally wants to show what can be done on previously mined land -- something that is both environmentally and economically sustainable.

"It was intended to be an alternative to the typical Florida resort experience. It’s an immersion into natural Florida. No pollution, no traffic, no lines," says Dave Townsend, spokesman. for Mosaic.

Mosaic, the seventh-largest land owner in Florida with 250,000 acres, conceptualized development of the property as much more than a new local resort and conference destination.

"We saw a need for something like this in the area, but we also saw a unique opportunity associated with the setting," says Townsend.

The new development allowed Mosaic to work closely and collaboratively with nearby communities to create new jobs in Polk County and create new business opportunities for local businesses that provide goods and services to the resort.

The project also is expected to increase tourism and generate additional tax dollars by bringing more business and luxury travelers into the Tampa Bay region and central Florida.

"This is cohesively supplementary to what Tampa offers," says Richard Mogensen, Streamson's general manager.

For more information on Streamsong Resort and job opportunities, visit them online.

Writer: Kaye Brown
Sources: Dave Townsend, Mosaic Fertilizer, LLC; Richard Mogensen, Streamsong

Community Crowdfunding Grows Tampa Hackerspace

Crowd-sourced funding can be a modern, effective way to get innovative ideas off the ground. In Tampa, a hackerspace that opened in fall 2013 has proven this point, exceeding their Kickstarter pledge goal of $10,000 by around 50 percent.
 
Money raised through the Kickstarter project, which will be funded at 9 p.m. Tuesday, January 14, will allow Tampa Hackerspace to grow and evolve as a community innovation hub.

Pledge goals include equipment upgrades and community outreach through workshops, local partnerships, and hosting educational events (specifically: helping people who "don't know they are makers yet,'' and teaching kids).

"Our top priorities are to purchase a CNC Mill, Laser Cutter and electronic kits made specifically to get kids inspired and confident about making,'' says Tampa Hackerspace Cofounder Ryan Holmes notes.

Workshops like the quarterly Restart Tampa event will "inspire/help the local community to repair their own appliances by providing them with tools and the confidence to do so,'' says Holmes. "Besides Restart, we are focusing on making programs specifically focused on kids on Sunday afternoons.''

The first "Kid's Open Make'' was held on January 5, 2014; click here for a calendar of upcoming Hackerspace events.

When the group reached 20 percent of their initial $10,000 Kickstarter goal in just a few hours, Holmes was "flabbergasted.'' So far, over 130 backers have pledged donations ranging from $3 to $2,500.

"I definitely knew that there was support out there, but I didn't know it was that digitally connected enough to push out $2,000 in two hours. Just goes to show how much people really want it,'' says Holmes.

Tampa Hackerspace, a state-level nonprofit, is housed on the ground floor of the CoWork Tampa building in West Tampa at 3104 N. Armenia Ave.

The Hackerspace Kickstarter page notes that CoWork Tampa "will significantly discount their $57 coworking membership to $20 per month for six months to every backer of our Kickstarter, plus every member of Tampa Hackerspace, when we reach our $15,000 stretch goal.''

To pledge a donation, visit the Tampa Hackerspace Kickstarter page before 9 p.m. (EST) on Tuesday, January 14.

Writer: Justine Benstead
Source: Ryan Holmes, Tampa Hackerspace

James Hardie Invests $80 Million, 100 New Jobs in Plant City

James Hardie, global manufacturer of fiber cement siding and interior products, is making an $80 million capital investment in eastern Hillsborough County, expanding its Plant City operations and creating 100 new manufacturing, engineering, project management, and administration jobs by 2015.

"This is an exciting time for James Hardie in both Plant City and around the world. Innovation that happens in Plant City resonates around the world, and the catalyst is the great environment we have here. Employees see themselves as a family, and that says a lot about the people in the city and the surrounding community," says Ryan Sullivan, south division general manager for James Hardie.

James Hardie's expansion plan includes 100,000 square-feet of additional manufacturing space, new machinery, and new equipment, essentially doubling production capacity to meet the increased industry demand for its fiber cement siding products.

The company first established operations in Plant City site in 1994, which currently employs 100 associates.

In 2012, in an effort to increase the community’s competitive advantage in high-impact economic development projects, the City of Plant City approved a moratorium on the collection of transportation mobility fees.

Resultantly, James Hardie received a fee waiver of $37,300, further solidifying market productivity, regional economic growth, and job creation for Tampa Bay.

"This is great news for our community. Manufacturing is an important part of our economic growth strategy," says Mark Sharpe, chairman of the Hillsborough County Board of County Commissioners.

The company is also eligible for Florida’s new Machinery and Equipment Sales Tax Exemption program, which was approved by the state legislature in May 2013.

"James Hardie has been a valuable member of our business community for more than two decades. Its decision to expand in Plant City is a testament to the strong business environment we’ve created, and validates our role as a top manufacturing and distribution center," says Plant City Mayor Mary Thomas Mathis.

For more information on career opportunities, visit James Hardie online.

Writer: Kaye Brown
Sources: Ryan Sullivan, James Hardie; Mark Sharpe, Hillsborough County BOCC; Mary Thomas Mathis, City of Plant City

St. Petersburg Celebrates All Things Local at LocalTopia

Williams Park in St. Petersburg will turn into a mecca for community, arts and locals on February 1.

Localtopia is a celebration of locally owned and independent businesses in St. Petersburg. The event will include a full entertainment lineup, a craft beer garden with local brews on tap, local food trucks, a children’s area and other offerings from independent businesses.

Local artists will provide live painting, and Creative Clay will make valentines.

Williams Park, the city’s first park, used to be a vibrant area for community gatherings. The group is hoping to use this event to bring that community feeling back to the park.

"We want to be a catalyst for other activities in the park throughout the year," says Olga Bof, founder and president of Keep St. Petersburg Local. "It will be a really visually rich event."

The event is the 2nd anniversary celebration for Keep St. Petersburg Local, an all-volunteer, non-profit organization affiliated with the American Independent Business Alliance. The group supports locally-owned, independent businesses through promotional campaigns, events and advocacy.

With over 400 members, the group’s accomplishments in its first two years of operations have included educational sessions to help local businesses grow, a city proclamation for independent week, and the first Guide to Independent Businesses publication. Members were recently highlighted in Kevin Bacon’s campaign to support buying local over the holidays.

"We want to spread the message even wider so that it becomes a way of life rather than a special occasion where you buy local,'' says Bof. "It's really about having our community think local first because it means that they’re supporting their family, their friends, their neighbors."

Funds from Localtopia benefit Keep St. Petersburg Local, as well as St. Petersburg Free Clinic and Suncoast Center.

The event’s presenting sponsor is Mazzaro’s Italian Market. Other supporters include Brown Distributing, Paper Street Market, The Hideaway Café and the City of St. Petersburg.

Writer: Megan Hendricks
Source: Olga Bof, Keep St. Petersburg Local

Project Transition USA Helps Veterans Find Civilian Careers

For many military veterans, making the transition from military to civilian life can prove challenging -- especially landing a good job.

Project Transition USA is on a mission to ease that process by using the power of LinkedIn to help military veterans find and position themselves for unique post-military career opportunities.

The nonprofit organization teaches LinkedIn workshops to transitioning military, veterans, and dependents, showing them effective LinkedIn and professional strategies that will help ease their transition into the civilian workforce.

"We teach them how to brand themselves and be attractive in the market," says Nancy Laine, president and workshop facilitator.

Laine, the daughter of an Army Chaplain and also known as "The Linked Concierge," discovered the potential of LinkedIn after making a valuable new client connection via the online professional network.

Laine and the Project Transition USA workshop team share personal experiences and success stories with veterans about the benefits of using LinkedIn as a networking resource that can lead to rewarding civilian career opportunities.

For several, personal networking or using a platform such as LinkedIn can be a bit uncomfortable after having been removed from the normalcy of every-day career advancement opportunities.

"We start out by addressing their number one fear -- privacy," says Laine.

The Project Transition USA team then starts veterans out with LinkedIn 101, easing them through the learning curve of LinkedIn’s platform while teaching them how to best share their skills that many employers and recruiters look for in candidates, sharing information on:

- Creating a noticeable profile to showcase your skills
- Strategies to build a network to promote hiring
- Effective job-searching techniques on LinkedIn's website
- How to connect with influential people with common interests
- Guidance from professional recruiters and influential community leaders

Although 93 percent of recruiters are currently using LinkedIn as a resource to find qualified candidates, a substantial 69 percent of military veterans report finding a job as the most significant hurdle in their transition.

In November 2012, Project Transition USA collaborated with MacDill Air Force Base to bring the LinkedIn Job Search Workshop to MacDill’s Transition Assistance Program (TAP) -- the first held on a military base anywhere in the world.

The organization’s progressive goal is to additionally teach civilian career transition strategies to active duty service members prior to being discharged, integrating the approach in collaboration with each United States military base to capitalize upon the long-term benefits of career preparation to prospective employers after military service.

"They want a meaningful career, and we point them in the direction of whatever makes them come alive," says Laine.

For information on workshops or how to get involved, visit Project Transition USA on LinkedIn or online.

Writer: Kaye Brown
Source: Nancy Laine, Project Transition USA

LumaStream, St. Petersburg College Partner To Meet Workforce Needs

A new partnership combines academic learning with real world training to prepare students for high demand manufacturing jobs.

LumaStream, a designer and manufacturer of energy-efficient LED lighting systems, recently moved into a 22,000 square foot facility in midtown St. Petersburg. Within that facility is classroom space that is used to train and certify students from St. Petersburg College (SPC), providing highly technical training and electronics skills that can eventually leads to an associate of science degree and national certification.

The training is one program being funded by a $15 million dollar grant from the U.S. Department of Labor provided to the Florida TRADE Consortium, a partnership of twelve state and community colleges throughout the state of Florida. Funds are designed to help colleges better develop the technical workforce in their region through innovative, non-traditional initiatives.

Out of 120 applications, the first class of 11 students started January 4.

Students will use LumaStream’s facility and equipment for hands-on studies and will also be mentored and taught by their engineers and technicians. The company’s ultimate goal is to hire some of the students in the program, but some may go on to work at other companies.

"It’s about developing and growing talent organically in our own community rather than deciding to have to move someplace else," says Kelly Bousman, vice president of Marketing for LumaStream.

The company plans to stay in Tampa Bay, noting the attractiveness of the natural environment, weather and culture. They recently moved their manufacturing base from Canada to St. Petersburg and plan to hire more highly skilled, trained workers as a result of this partnership.

Partnerships like these increase local educational attainment, a goal of the Graduate Tampa Bay initiative launched in March 2012.

Writer: Megan Hendricks
Source: Kelly Bousman, LumaStream

USF Health Pilots New Therapy For PTSD Patients

Veterans suffering from Post-Traumatic Stress Disorder (PTSD) now have an innovative treatment option that offers promising results.

PTSD is an anxiety disorder experienced by combat military personnel and others who have been exposed to one or more life-threatening or traumatic events. According to PTSD Foundation of America, one in three combat veterans suffers from PTSD, yet less than 40 percent seek help.

Accelerated Resolution Therapy (ART) combines evidence-based psychotherapies with eye movements, and offers promising results within an abbreviated period of time compared with traditional therapist. Patients are asked to think about the traumatic experience and walk through it in their head like a movie. This elicits typical physiological responses to stress, including increased heart rate and chest tightening. They then participate in eye movement therapy, which creates a calming feeling or desensitization.

In the second stage, the patient reimagines the way the event occurred in a way they would prefer to remember it. They then do additional eye movement therapy, which essentially replaces the negative images in the brain with positive ones.

"It sounds a little farfetched, but memories can be changed," says Kevin Kip, PhD, professor and executive director for the Research Center at te USF College of Nursing. "When you bring up a memory, you can actually change features of it."

With ART, results can be achieved in just two to five sessions, compared with 10--12 in traditional therapies. It’s also unique in that the patient doesn’t have to verbalize or write about the trauma.

The first randomized controlled trail of the therapy with 57 participants was recently conducted by the Restore Lives Center at the USF College of Nursing, yielding promising results.

Representative Castor provided support through Congressional funding in 2009 for this and four other similar studies.

Approximately 300 clinicians in the U.S. have been trained on the therapy so far. Next steps include a larger study, with 200 veterans and a six month follow-up.

Writer: Megan Hendricks
Source: Kevin Kip, USF College of Nursing

Tampa General Hospital Recognized For Use Of Technology

Imagine you’re in the hospital, laying in bed, watching TV. A box pops up on your television screen, asking about your pain level and providing you with a way to answer on-screen. If your pain is over a certain threshold, a nurse is alerted. You can also use your TV to interact with clinical staff, asking questions on a digital whiteboard and keeping a journal of your medical information.

The Get Well Network, an interactive patient care system, is just one of the ways Tampa General Hospital (TGH) is using technology to improve healthcare delivery. The hospital’s electronic medical record (EMR) system recently received highest honors from the Health Information and Management System Society (HIMSS), an international organization that analyzes use of technology in healthcare.

The hospital received the Stage 7 designation, the final level of a multi-tiered process. Currently, only 2.2 percent of hospitals in the U.S. have this designation (four in Florida).

HIMSS looks at how the hospital leverages technology for better and safer patient care, quality outcomes improvement and reduction in medication errors. The designation includes an on-site inspection in which the hospital receives a thorough scrutinization. Nurses and doctors are questioned about how they use the system, and specific outcomes are studied, such as disease management, research and how available data is used to improve the wellness of the community.

They also look at governance in decision-making, including new ideas, innovations and the involvement of key stakeholders.

"What’s unique about our organization is that we involve everyone who has to use the system on a daily basis," says Scott Arnold, Senior VP and Chief Information Officer for Tampa General Hospital. "What’s most important is patient safety and a higher quality of care."

TGH first launched its EMR in 2011, and has seen a reduction in medication errors of 63 percent since implementation.

by: Megan Hendricks
Source: Scott Arnold, Tampa General Hospital

Stop Rubbernecking Grows, Adds Jobs in Bradenton

If you have ever been an inquisitive passer-by or "rubbernecker" of an accident or crime scene, you know all too well of the potential safety hazards it can create.

Local Bradenton-based company Stop Rubberneccking has developed a portable barrier system to prevent others from seeing what's going on at the accident scene and giving responding officers an added layer of safety.

The company is expanding nationally and internationally, adding distributors, manufacturing and sales contractors.

"I had an inclination to invent something that I felt was necessary to keep people from rubbernecking at accident scenes. There would be an accident, and on the other side of the street, people would stop, stare and cause additional accidents," says President Carl Cannova.

Cannova, a retired president and CEO for Sysco Food Services of West Coast Florida, began to design and develop a prototype for the system in 2011 while working with Ro Brady, a local design company in Sarasota. The company went live in 2012 by incorporating and receiving patents, and by 2013 they were distributing and selling units of the SRN1000.

The SRN1000 is a portable barrier system that protects victims of accidents and their families from prying eyes, keeps officers safe while working accidents, and hides traumatic scenes from onlookers while also preventing rubbernecking. The screen is meant for use of law enforcement officers and has even been used by coroners and investigators who rely on the safety of the screen as well as the ability to protect from possible contamination and interruption to investigations. The system adjusts to 6 feet high by 12 feet wide and is expandable by attaching other SRN1000 systems.

Since February 2013, the company has sold more than 100 units throughout the U.S., and is now increasing national market penetration with new law enforcement clients throughout Washington, Arizona, Texas, Nevada and Kansas.

"We are thrilled to have the support of not only law enforcement agencies locally, but now also across the country. There’s so much opportunity in the U.S. Everything is manufactured here, shipped and assembled in Bradenton," says Cannova.

Stop Rubbernecking is also reaching out to markets in Europe and Bermuda.

As the company continues to grow, the need for distributors to handle the products has increased. The firm’s long-term growth plan includes the addition of manufacturing, administration and sales employess in addition to warehousing space.

For more information on products or career opportunities, visit Stop Rubbernecking online.

Writer: Kaye Brown
Source: Carl Cannova, Stop Rubbernecking

USF Entrepreneurship Alumni Crowdfund Youth Community Center

Alumni from USF are on a mission to “Turn on the Lights” at the yet to be opened Youth Development Center in Tampa Heights.

The USF Alumni Society of Entrepreneurs, an organization of Masters of Science in Entrepreneurship and Applied Technologies graduates from USF, has developed Tampa Heights Unite. The project is using the crowd funding platform Indiegogo to raise funds for lighting a the new youth community center. Donors can contribute any amount toward their goal of $5,000, which they hope to raise by December 31.

The center is a project of the Tampa Heights Junior Civic Association, a community-based nonprofit that provides leadership and civic development for youth in Tampa Heights through mentoring and support. The group is renovating an abandoned church at 2005 N. Lamar Ave., built in 1905, to turn it into a thriving, inviting place for at-risk youth and families.

"I walked into the church and could see the vision they had for the center," says Mit Patel, USF Masters in Entrepreneurship graduate and board member for the Tampa Heights Civic Association. "I fell in love with the project."

Patel’s company, MIT Computers is donating a computer lab, and Columbia Restaurant Group is providing a kitchen.

"We’re getting a lot of support from the community," says Patel. "It’s really a community-based, grassroots movement."

The renovation is part of a larger project, which includes a community garden, entrepreneurial garden club and playground that are already in existence.

The 9,055-square-foot center will include a Learning Center, Teen Center, Center for Creativity and rental space for meetings and events. Programs to be offered include: leadership skills, business and entrepreneurship, financial literacy, workforce preparation and technology training.

Completion of the renovation is expected for summer 2014.

Writer: Megan Hendricks
Source: Mit Patel, USF Alumni Society of Entrepreneurs

IRISS Creates 25 Manufacturing Jobs In Bradenton

Electrical maintenance safety solutions manufacturer IRISS is doing big business, expanding their Bradenton headquarters and creating 25 new high-wage jobs in engineering, accounting, sales, project assembly, welding, and machinery. Hiring will begin the first quarter of 2014.

In 2007, IRISS relocated to Bradenton and made the decision to consolidate its U.S. and UK operations. The firm eventually expanded from a 4000-square-foot space in a strip mall office center, investing $1.5 million in new equipment and opening a new $5.7 million 33,000 square-foot global headquarters in Bradenton in April 2013.

"As we researched our marketplace and looked at our industry and realized the magnitude of our growth as a result of the regulatory compliance safety laws, we realized we needed to have a facility of our own," says Karen Wells, VP of global business development.

Throughout the year, the firm has continued to grow significantly, acquiring a high-tech company from New Jersey that offers customers another safety solution as well as launching three new significantly large projects in 2014.

"Our growth has been to the point where we have to expand 50 percent more of our operations, and that is a result of three research and development projects that we’re getting ready to launch that are extremely sizable," says Wells.

IRISS will announce the details of the new projects in early 2014.

The firm is also expanding their new facility by 15,000 square feet which will feature a new 2-story warehousing facility to add equipment operations as well as the expansion of the manufacturing center.

The expansion project will allow IRISS to accommodate a sizable new client as well as having safety solutions immediately available for other clients.

IRISS has qualified to receive up to $28,196 in performance-based initiatives from Manatee County Government. The jobs created must have an average wage at least 15 percent higher than the current local average wage of $35,633. The company's facility also qualified for the county's rapid response permitting program.

The company’s site also features an 80-room state of the art training center that offers specialized industry training as well as "traincation" packages that promote local business development and tourism in Bradenton.

The company also works with Community Haven to employ disabled adults and additionally focuses on actively hiring disabled veterans.

For more information on career opportunities, visit IRISS online.

Writer: Kaye Brown
Source: Karen Wells, IRISS

WaZINIT App Wins Startup Weekend Tampa Bay With Focus On Food Allergies

A mobile app that identifies food ingredients and allergens has won Tampa Bay's fifth Startup Weekend. WaZINIT is designed to help consumers with allergies and specific preferences compare products directly from their smartphones.

WaZINIT President and St. Petersburg native Brian DiVito has lived with Crohn's disease for over half of his life. For 16 years, he navigated a cycle of flare-ups, hospital stays, abdominal surgery and recovery related to the condition.

Along the way, DiVito learned that he had about 30 food allergies. He developed a new diet that avoided trigger foods. Today, he experiences virtually no Crohn's-related issues.

"With 30 allergies, I kept thinking, 'There's got to be a better way','' DiVito explains. "I spend a ridiculous amount of time reading ingredient labels in the store.''

Multiple food allergies also kept DiVito from trying new things. "Once I found a food product that worked, I'd stick with it,'' he says. "Current solutions that are out there limit you, many times, to the eight FDA allergies. They also charge a super-high premium.''

The eight major food allergens identified by the Food and Drug Administration include: milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat and soybeans.

"Our app will allow you to focus on many more specific ingredients: Do you want to eat this, or avoid it?'' says DiVito, who attended the University of South Florida, where he studied Architecture and Civil/Structural Engineering.

As a "hobbyist'' front-end developer, DiVito had been "kicking around'' the idea of an app that could help consumers search a large database for specific products or ingredients. Smartphone and tablet users will be able to scan products and identify ingredients from the app's directory.

Enter Startup Weekend Tampa Bay. The team included DiVito and his wife, Christina DiVito, along with Gregg Hilferding, Zach Kanzler, Todd Broyles, Adriane Jacobsen, Collete Lawson and Elizabeth Rugg. WaZINIT won.

"Our pitch for the judges was focused on how we could monetize the app -- but for me, the most important thing is to keep it free,'' DiVito explains. "Whatever their reasons, I want people to be able to use it and share it with family and friends for free.''

Now that Startup Weekend is over, the team is back down to a skeleton crew as they work to develop a beta version, market the app and source funding. They applied to the First WaVe Accelerator program, and competed in the Global Startup Battle, which is sponsored by Coca-Cola. DiVito hopes to "attract the attention and support'' of manufacturers like the brand.

"Ultimately, the goal is to keep the mobile app free of charge for the user,'' Di Vito says.

WaZINIT will be released in 2014 for mobile devices.

Writer: Justine Benstead
Source: Brian DiVito, WaZINIT

Verizon Wireless Recognizes Tampa Bay Companies For Innovation

Tampa Bay companies were recognized recently for using Verizon Wireless technology to improve efficiency and operations.

Now in its second year, the Verizon Wireless Technology Innovation Awards are hosted in various communities across the U.S. – this year in Arkansas, Central Alabama, Southeast Louisiana, Central Texas, the Carolinas and Tampa Bay. A winner is selected in each community to receive a $10,000 prize.

"We're looking to foster innovation, and specifically acknowledge and recognize our customers who are using our technology to innovate in the way they do business," says Chuck Hamby, Florida Region Public Relations Manager for Verizon Wireless.

The Tampa Bay competition was open to small to mid-size businesses with up to 500 employees. Companies submitted entries that explained how they use Verizon Wireless solutions to solve business challenges.

The overall winner was TransCare, a nonprofit division of the Crisis Center of Tampa Bay that responds to non-emergency 911 calls. The company operates 19 ambulances and 10 other transit vehicles, responding to over 40,000 calls per year in Tampa.

In 2009, the company noticed a significant increase in call volume. Looking for a way to keep up and maintain operational efficiency, they implemented Verizon’s WiFi technology to equip each ambulance with internet capability, allowing for continuous communication between the vehicles and the dispatch center. Doing so reduced average response times from 15 minutes to 10, increasing monthly patient services by 40 percent.

"It really got us to a place of efficiency," says Terence Romatar, VP for TransCare. "Verizon stepped up to the plate and offered a solution. They’re not a vendor, they’re a partner."

The company also improved billing processes by transmitting data wirelessly.

"Tampa is a technology incubator," says Hamby. "This area in Florida is business savvy, tech savvy -- an early adoptive area."

Caldeco, a heating and air conditioning company, received the runner-up award. Other finalists in Tampa Bay included Creative Sign Designs and Freedom Boat Club.

Writer: Megan Hendricks
Source: Chuck Hamby, Verizon Wireless; Terence Romatar, TransCare

Tampa Native Opens Online Vintage Thrift Store

Maegan Hayward has always been both a thrift store and a fashion junkie. She says her sense of style gives her the unique ability to throw together trendy looks using what is already available.  

Growing up in Tampa, her passion for vintage thrift store finds started when her father, also an entrepreneur, took her to her first thrift store. As an adult, she started selling vintage finds on eBay and has now turned her hobby into an entrepreneurial venture with a website called Red’s Vintage Threads.

Affectionately named after Hayward’s red hair, the site features items she finds at thrift stores across the country, ranging from styles popular in the 1940s through the 1990s. There are close to 300 pieces of clothing for sale, in addition to shoes and accessories. You’ll find everything from a leopard coat to a Metallica T-shirt to a New Kids on the Block hat.

"It’s fashion forward, which really doesn’t make sense because it’s really fashion backward," says Hayward while laughing.

The site can be searched by size, price, color and era.

Hayward also runs a recording studio in New York, doing film and TV work while spending her free time thrifting for the store. She enjoys scouting a vareity of thrift stores to put together unique looks for the site. "It’s kind of neat to see the stuff that people have discarded," says Hayward.

Another motivator for her is the sustainability and environmental factor of reusing things.

Future plans include expanding online sales and eventually opening a store front.

Writer: Megan Hendricks
Source: Maegan Hayward, Red's Vintage Threads
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