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Innovation Alliance invites businesses to help transform University area of north Tampa

The Tampa Innovation Alliance aims to transform almost 15,000 acres of commerce, housing and retail surrounding the University of South Florida and affiliate hospitals into a revitalized “Innovation District” that will attract local visitors and tourists.

After a 10-year stint as a Hillsborough County commissioner, Mark Sharpe has stepped into the role of executive director for the Tampa Innovation Alliance. The group formed in 2011 with intentions to redevelop the university area as a premiere destination, but focused too much on a “master plan,” Sharpe says. “I want to make sure that we focus on our key mission: to create this ‘Innovation District’ core.”

The area, which stretches from I-75 on the east to I-275 on the west; north to the Bearss/Bruce B Downs intersection; and south to Busch Blvd, is comprised of thousands of acres in which run-down retail and residential blocks co-mingle with specialized hospitals like Moffitt and the VA center, the University of South Florida’s campus, and popular entertainment destinations like Busch Gardens and MOSI Tampa, the Museum of Science and Industry.

“I think there is a way to capture some of the market that is driving past or through, not stopping, at the local businesses that abut these major anchors,” Sharpe explains. “We’re going to focus on outreach and bring in members, large and small, who will all partner together.”
 
A kick-off luncheon on Friday, Jan. 9, serves as the group’s first outreach to the broader community, Sharpe says. Local businesses both inside and outside the future Innovation District are invited to join Sharpe and other Tampa Innovation Alliance members, such as USF President Judy Genshaft, at the USF Connect Building to discuss the group’s next steps and ideas for area branding.

Businesses are invited to provide feedback at Friday’s meeting, along with a series of monthly meetings Sharpe plans to host, similar to those he conducted at Buddy Brew during his run as a county commissioner. The first of these meetings, open to the public, is scheduled for Jan 23.

The first focus is getting organized, Sharpe says. “I’m doing it all right now – I’m approving colors of the logo, and spellchecking things, and calling people to encourage them to come.”

The group’s current members and partners include Fifth Third Bank, the Tampa Bay Lightning, Brighthouse, Tampa International Airport, EWI Construction, and more. Tampa Innovation Alliance’s Kickoff Luncheon will be held 11:30 a.m. to 1 p.m. on Friday, Jan. 9, 2015, at USF Connect, 3802 Spectrum Boulevard in Tampa.

Valpak ventures to St. Pete, adds jobs and an app

If you’ve saved money recently by using a coupon from one of the seemingly ubiquitous blue envelopes that appear in your mailbox monthly, it’s thanks to Valpak. But did you know that you could get the same coupons for local and national businesses online -- and even through your smartphone?

For modern shoppers, the company has developed an array of up-to-the-minute digital advertising products and online services to complement its traditional direct mail campaigns. 

Most innovative is Valpak’s Local Savings smartphone app, where customers can search for coupons for local businesses like restaurants, spa services and auto care. Those coupons can then be automatically integrated into the Samsung Wallet, iOS Passbook, Google Wallet and Windows Phone Wallet. 

“We are in an exciting time here!” says Valpak’s PR Manager Marsha Strickhouser.

The company is currently hiring for a number of new jobs in the Tampa Bay area, including positions like Senior Computer Operator and Digital Process Planner. 

At Valpak’s new North St. Pete offices, collaboration and a fun atmosphere -- with perks like ping-pong tables, cushy beanbag chairs and even scooters -- are all part of the design.

Strickhouser credits Valpak president Michael Vivio for the changing company culture, which includes a focus on community. An emphasis on volunteering through the employee-led “Blue Crew” has helped Valpak sponsor volunteer activities like the United Way Day of Caring, Habitat for Humanity, PACE, Big Brothers/Big Sisters, and Boys and Girls Club. 

Valpak was listed #37 on United Way Suncoast’s 2014 list of Tampa Bay’s most generous workplaces.

In Dec. 2014, the coupon aggregator moved to new corporate offices located at 805 Executive Center Drive West in St. Petersburg, Fl. The move places the company’s headquarters closer to their manufacturing center, an automated facility that prints Valpak coupons and envelopes for the almost 170 Valpak franchises around North America. Between the two facilities, Valpak has around 700 local employees, along with another 1,000 franchise employees throughout the US and Canada.  

Valpak is owned by Cox Target Media, whose parent company, Cox Enterprises, is based in Atlanta.

TekBank appoints Tampa tech leader, expands to Tampa Bay

Washington, D.C.-based technology consulting firm TekBank has chosen Tampa Bay as the hub for its Southeast expansion efforts. The firm has a global reach and more than 20 years of industry experience, with enterprise giants like Amtrak on their list of customers.

TekBank’s expansion into the Tampa Bay market will mean job creation locally, along with a focus on growing consulting efforts in Florida and nearby states.

The company “strategically picked Tampa Bay as an expansion hub for the Southeast,” says newly appointed Senior Partner S. Khurrum "Sid'' Hasan.

Hasan will head up TekBank’s business development efforts in Tampa, St. Petersburg, Sarasota, Orlando and Miami, Florida. 

Hasan brings over 15 years of consulting and business development experience to TekBank. While he moved to Tampa from D.C. only recently (in 2014), Hasan has already begun to establish himself as a community leader in the Tampa Bay scene. The technology executive was selected as a judge for the 2014 HULT Prize regional competition at the University of Tampa, where student entrepreneurs pitched startup ideas as solutions to a global social issue. Hasan also co-founded CUPS, a neighborhood program for Channelside District residents.

Now Hasan will bring his leadership and expertise to TekBank’s consulting services.

The company specializes in the compute stack and offers businesses functional and technical consulting, from conceptualization to post-launch follow-up. TekBank’s services include: application development, mobility, quality assurance, infrastructure support, and PMO.

“Our DNA historically has been centered around customers that offer a B2B and B2C land, sea and air function,” says Hasan. “We hope to employ a consulting practice centered around our suite of services.”

TekBank’s Southeast Launch will take place at The Tampa Club, 101 E Kennedy Blvd, from 5:30-7:30 pm on Thursday, Feb 12.

Custom and disaster recovery software provider adds 3 jobs

A growing company that provides software for custom design and to assist with disaster recovery is adding project and developer positions.

Tampa-based Zenzio has two major areas of focus: custom software development meeting a variety of client needs, and disaster recovery for events such as hurricanes and tornadoes.

The disaster recovery product is designed to assist private contractors who ultimately receive FEMA funds with operations and efficiency after a natural disaster. The software provides operational efficiencies and ensures safety and other protocol are met during tasks such as cleaning up debris, inspecting houses and keeping track of assets such as generators.

"We’re positioning ourselves as a technology provider to all of the players, all of the contractors who deal with a disaster clean-up," says Andrew Grubbs, founder and CEO, a serial tech entrepreneur who moved to Tampa from Washington in 1995.

The company was founded in 2011 as a different product all together that didn’t pan out, which led to the increase in custom software clients and eventually the disaster recovery product.

Zenzio is expanding its current team of six full-time workers and seven subcontractors with the addition of a Project Manager and two Microsoft Developers. The growth is the result of client’s expansion as well as the enhancement of the disaster recovery focus.  

Grubbs plans to keep the company in Tampa for the long run, noting that the business environment is a nice mix of fast and moderate pace. "It’s both relaxed, and it has energy," says Grubbs. "I like dealing with the people down here."

Mobile software development company adds 7 tech jobs In Tampa

At Nitro Mobile Solutions, company culture is critical.

The software development company, based in Hillsborough County just east of Tampa near the intersection of I-75 and I-4, is currently hiring for seven tech positions. Nitro Mobile Solutions is seeking: two iOS developers; two C# developers; one Android developer; one support specialist and one quality assurance specialist.

“The characteristics we seek in our employees, in order of importance, are: passion, drive, ownership, critical thinking, problem solving, and then skill,” explains Nitro’s Social Marketing Specialist Lauren Webber. “Many companies put ‘skill’ first, but we can teach skill -- we can’t change who you are. It is vital to our company to find employees who align with why Nitro exists, not only what we do during our existence.”

Nitro CEO Pete Slade founded the company in 2009 in Tampa after years of experience as a programmer ad solution architect both here and in the UK. The company’s products include full-service mobile applications and platforms that can be fully customized and managed by customers, with no coding experience required. 

“Our mission is to empower our clients through mobility,” says Webber. “Our services have morphed overtime from building business applications, to including middleware, to offering a complete ecosystem atop a platform. Flexibility in our vision, especially in this industry, keeps us current and competitive.”

Could you be the right fit for Nitro? The company, which has nearly doubled in size in 2014 alone, focuses on organic growth and cultural fit when seeking new talent. 

“Being open to different personalities who can collaborate together is vital to our office culture, “explains Webber. “We play just as hard as we work—and we work extremely hard, so it’s important to find new employees who fit into the culture we’ve created.”

A few unique job perks include quirky office lighting like lava lamps, complimentary coffee, and healthy snacks. Creativity, innovation, and freedom to “think outside the box” are encouraged, Webber says.

“Nitro provides an environment in which our employees can exercise their creativity. We encourage our employees to make each project their own,” Webber says. “The freedom, trust and value given to each team member adds to our collective job satisfaction.”

USF teams receive grants to develop socially beneficial products

Five teams at the University of South Florida in Tampa were recently selected as part of the National Science Foundation’s Innovation Corps (I-Corps) program.

The program is designed to foster an environment within the science community that encourages the development of innovations that benefit society. Each I-Corps team receives a $50,000 grant designed to help determine the viability of their technology, product or process and, if viable, help transition them to the next level. Teams are developed from previously or currently funded NSF projects.

Five teams were selected from the University of South Florida, making it the largest grant receiver in Florida and ranking them third in the nation out of 153 total teams representing 91 universities.

One of the USF teams created software designed to increase quality control in the use of nanotechnology, or the act of manipulating atomic particles that leads to new discoveries in areas such as medicine and energy production. The software suite provides engineers with the ability to more easily identify defects, saving time and resources and improving quality.

The team wrote the software and enlisted the assistance of the USF Patent and Licensing office to receive a provisional patent. The next step is to use the grant funding to see if there a market for the tool as well as investigate its social impact.

"One of the goals is not to focus on your patent or technology, but where is the pain point? Why are people struggling?" says Sanjukta Bhanja, associate professor, Electrical Engineering at USF and principal investigator for the team.

The teams consist of USF faculty, researchers, graduate students and a mentor with entrepreneurial experience. NSH provides additional mentoring assistance as well as an immersive learning experience to help transition the research into feasible products or processes.

Other projects include a walking crutch/cane and a mobile health network.

BAMA offers scholarships to support manufacturing education

High school seniors looking into manufacturing careers have an opportunity to apply for a scholarship to continue their education.

The Bay Area Manufacturers Association (BAMA) is offering three $1,000 scholarships to students in Hillsborough, Pasco or Pinellas County. Any student planning to continue his or her education at a technical, state or community college in a program that supports manufacturing industries is encouraged to apply.

BAMA has been providing the scholarships for over 20 years to students entering into a manufacturing field, which can include machining, welding and trade jobs as well as technical and engineering fields. The organization is partnering with Hillsborough Education Foundation and Pinellas Education Foundation to administer two of the scholarships in those counties.

The goal of the scholarship program is to support the local manufacturing workforce in an effort to support the industry. According to the Florida Department of Economic Opportunity, there were 2,728 manufacturing companies in Hillsborough, Pasco and Pinellas County in 2013. Employment in manufacturing industries increased by 1.8% in Florida that same year.

"We want to promote education, and in turn to help manufacturing grow," says Becky Burton, association executive for BAMA. "Without continuing education for people going into manufacturing, you aren’t going to bring new industry here or help them fill the jobs they need in order to keep them here."

BAMA is a 100-member organization whose mission is to support manufacturing in the Tampa Bay region through growth and economic development efforts. Services include networks for idea exchange and support of local educational programs. BAMA hosts an annual awards ceremony that highlights local science fair winners and also supports the robotics team at Middleton High School in Tampa.

Special networking events for techies help make connections in the Tampa Bay area

Are you looking for a job in the tech industry? Networking with the attendees at Collaborative Technologies of Tampa Bay’s upcoming event could be your ticket to scoring an interview at a hot new startup or growing local company.

Likewise, businesses looking to invest in top regional talent for a freelance or full-time role might want to send a representative to The Getaway on December 4 for the Q4 Tech & Entrepreneur Peer Networking Event, hosted by CToTB.

Tech students, established entrepreneurs and those just starting out all mix, mingle and network at the quarterly events, which usually see around 300 attendees. Treats like free T-shirts, a tech-themed drink special and giveaways from Microsoft are all part of the draw. 

“We’re making great connections, especially with USF St. Pete and their Entrepreneur and tech programs,” explains CToTB founder Sylvia Martinez.

Martinez, a longtime Tampa resident, launched the staffing company in January 2014. With a background in business development, marketing and sales within the tech world, Martinez felt poised to fill a gap in Tampa Bay’s workforce: connecting skilled professionals with companies looking to make a new hire.
 
“It was a natural place for me, to help people find their dream job or find a connection that can lead them to doing great things. That’s really been my passion,” she says.

The business is largely based on a referral system from networking events within the Tampa Bay area – typically, Martinez or her contractors attend 2-3 per week. 

Too many of the events Martinez attended shared a similar theme: technical resources thought they were inundated with vendors, sales people and recruiters, and didn’t want to attend. So she started quarterly events for entrepreneurs to come together with no agenda besides networking amongst peers.

“It’s a safe zone to talk and collaborate. You meet people from all different technologies – Java, .Net, mobile – but who can all share experiences,” Martinez says.
 
Hillsborough County’s EDI2 program is helping CToTB fund some of the events. Both former Hillsborough Commissioner Mark Sharpe and Tampa Mayor Bob Buckhorn made appearances in support of the event, which has provided tangible results already.

“Not only have I heard about great hires taking place, but I have also heard of people working on applications or creating products together,” Martinez says. 

“If you’re hiring and you want to collaborate with people that can help your company grow and succeed, come and meet people with the skill sets to help you obtain those goals,” says Martinez. “Our main initiative is to help small startups to mid-size companies build out their technical resources and teams. We like to recruit out of our network. Our tagline is ‘Put our network to work for you.’ “

Lighthouse Guidance Systems grows, adds COO

A growth stage software company in Tampa recently added a new COO in an effort to grow its services and client base.

Lighthouse Guidance Systems, Inc. was founded in 2012 by William Farragut. A graduate of Sickles High School and the University of South Florida in Tampa, Farragut developed the concept during his community work with teenagers. While helping a student with his college application, he realized how many variances there are among college admissions criteria. For instance, some colleges place more emphasis on a weighted GPA while others look more heavily at the basic GPA. It can be difficult for students to keep track of the varying requirements and establish an academic path early.

Farragut wanted to find a fresh, user-friendly way to use technology to help schools, parents and students master this and other nuances involved with educational processes. The company’ software product, Guidmii, provides a way to enhance communication and tracking to achieve this goal. Parents can track and receive announcements about GPA via text message. Schools can closely monitor academic performance and identify at-risk students early. Students are motivated by setting realistic, attainable academic goals.

The software is currently being used in all middle and high schools in Hillsborough and Pinellas counties.

They recently hired Pablo Godel as COO. Godel is a PHP development expert, having founded a PHO Hosting Company and currently co-organizing user groups in South Florida.

"We’re excited about Pablo because not only is he a seasoned developer, but is business-minded because he has owned his own company," says Lisa Farragut, Relationship Manager for Lighthouse Guidance Systems, Inc.

The company currently has three full-time employees in addition to contractors and interns and plans to hire more developers once funding is secured.

They are located at USF Connect, a business incubator at the University of South Florida that provides mentors and seasoned business executives to help start-ups and growing companies with their business models.

Blind Tiger Cafe, CoWork Ybor open in Ybor City

The Blind Tiger Cafe has a cool factor that is part atmosphere, part architecture and part anomaly in the way that only a fusion boutique/coffee and tea bar/coworking space can be. 

Perched on the corner of 19th Street and 7th Avenue in Ybor City, the well-lit cafe invites passersby in with double doors propped open to the street. Twin, vividly orange tigers, blindfolded to represent the speakeasy tradition that inspired the cafe’s name, are painted on large glass picture windows overlooking the sidewalk.

Inside, a bigger tiger, this one in black, decorates the whitewashed brick walls across from the cafe counter.

Thick slabs of wood serve as high-top tables in the front of the room, where customers can linger after ordering lattes and cappuccinos, or a crumbly guava and cheese croissant; the back of the room is a boutique shop for Owner and Operator Roberto Torres’ apparel company, Black & Denim

Messenger bags mix with soft cotton tees, leather jackets and signature denim jeans. Soft leather wallets and iPad cases are stacked together on top of distressed Singer sewing tables or old trunks.

“We’re so excited to see the way it’s come together,” says Torres, “but there is still more to come.”
 
Murals and modern art from local artists will adorn the walls of both the cafe and the coworking space next door.

In the cafe, several pieces will showcase the different stages of coffee; in the coworking space, an assortment of tools, to inspire DIY creativity, will be painted across one wall.

One thing that’s conspicuously absent from the cafe, and the store as a whole: WiFi access. “Talk to each other. Call your mother!” a marquee sign reads.

Visitors who are interested in Internet access (donated by Verizon) can visit the coworking space next door, where an all-day pass is only $5. CoWork Ybor will open later in November. 

On Thursday, Nov. 13, the Blind Tiger Cafe will celebrate a grand opening, with beer from Coppertail Brewing and food from the Jerk Hut. The regular cafe menu includes Buddy Brew Coffee, TeBella Tea and Piquant pastries.

To learn more, visit the Blind Tiger Cafe Facebook page or CoWork Ybor

Tampa-based Vology gets ready to grow with new financing

Technology provider Vology, Inc. expects to accelerate its growth and potentially add 100 jobs in the next two years with $40 million in capital from a newly created senior credit facility financed by SunTrust Bank, Fifth Third Bank and Hancock Bank.

The IT solutions provider is one of the Tampa Bay area's largest privately owned companies, specializing in networking, data storage and technical services. The company's services are geared to help businesses get the maximum benefit from IT budgets. Company officials anticipate searching for new acquisitions over the next two years.

In 2013 Vology merged with Bayshore Technologies, Inc., and earlier this year acquired the California-based division of  Govplace, headquartered in Reston, Va. Govplace serves state, local and education customers.

The financial deal gives Vology a $15 million revolving line of credit, $15 million for acquisitions and a $10 million term loan. There also is an "accordion" option for up to $15 million of additional revolving or term loan commitments.

Vology was able to pay off an existing $15 million senior secured revolving line negotiated with Bank of America four years ago. 

This level of new financing gives Vology flexibility to move quickly when searching for new acquisitions, says CFO Steve Torres.

It gives Vology a nimbleness lacking in the previous financial agreement with BOA.

"This facility certainly provides that," he says. "It will help us create more jobs in the Tampa Bay area."

The greatest need as new jobs open up, across all of Vology's locations, will be in sales and technical engineering, Torres says.

Vology's history of doubling in size every two to three years is expected to continue, Torres adds, with growth fueled both organically within the company and through acquisitions.   

Vology is headquartered in Tampa but has sales and management offices in Syracuse, NY; Denver, CO; Sacramento, CA; Irvine and Austin, TX; and Oklahoma City, OK.

Digital marketing company grows in Channel District in Tampa

A new digital marketing agency in Tampa’s downtown Channel District puts its focus on helping other companies grow while giving back to the community.

The company was founded in 2013 with the name Two Signals by co-founders Matthew Branson and Brian Smith. After a few months of operation, Alex Miningham, founder of their largest client Discount Park and Ride, took an interest in the business. Miningham invested in the company, and the team decided to re-brand as Foundry 119 in March of this year. The re-brand has allowed them to utilize more space, bring in more employees and offer more services to clients.

The company’s unique focus is data aggregation as a service, working with e-commerce businesses and providing a research foundation to enhance branding and advertising.
 
The team has been heavily involved in the Tampa startup community, developing relationships that have helped them succeed through resources such as Tampa Bay WaVE and Channel District Urban Professionals Society (CUPS), a new grassroots community-building organization.

The team has a particular interest in growing startups and other businesses in the Channelside area and is assisting CUPS with promotions.

"We feel there is a sort of yearning for more tech-based businesses," says Branson, Co-founder VP of business development. Branson wants to take the company’s experience and give back in order to help other new businesses grow.

The company currently has nine employees and is hiring for additional Developers.

They also have a strong interest in partnering with civic organizations and students for internship programs. They’re currently working with a client to offer a $2,500 scholarship for students studying in any business program to come up with a business idea and they will help them with development.

LabTech Software expands Tampa operations, adds jobs

LabTech Software, provider of a remote monitoring and management (RMM) solution, is adding over 100 jobs to its Tampa headquarters.

The company was founded in 2004 by six individuals in Toledo, OH with a managed services provider (MSP) business looking for a way to become more efficient in their business practice through automation. The RMM tool allows companies to automate IT tasks, such as work on multiple machines at the same time, manage billable hours for client projects and solve client issues remotely. The product is unique in that it was built and designed by and for MSP providers, allowing for a high level of detail in meeting client needs.

Tampa-based ConnectWise, an IT automation company that also provides MSP services, took an interest in LabTech and provided the capital needed to take them to the next level. In 2010, LabTech’s headquarters was relocated to ConnectWise’s offices in Tampa. Since then, the company has gone from $1 million to over $50 million in sales revenue.

"Technology companies are starting to grow and find that Florida and the Tampa Bay area are great opportunities for growth," says John Timko, director of marketing for LabTech, noting that the Tampa Bay job market is well positioned to meet that growth.

Now with 325 employees, the company shares both facilitates and staffing resources with Connectwise, creating a mutually beneficial partnership.

The company is currently hiring in the areas of marketing, sales, development, support, product management, consulting and training. "Every department within our organization is growing and scaling, not just to accommodate the present but the future as well," says Timko.

LabTech attributes their growth to the strength of the product as well as the company culture and values, which focus on commitment, integrity and service

Hillsborough County's economic initiative, entrepreneurial center shine spotlight on startups

Hillsborough County is betting on small business. Back in Feb 2013, the Economic Development Council announced the Economic Development Innovation Initiative (EDI2), a measure to nurture the startup community and kickstart industry innovation. The aim? To support small business, build entrepreneurship, and grow technology in Tampa Bay.

Now in its fifth round of funding, the EDI2 program has received local accolades like the recent “TiETan of Entrepreneurship” award from TiE Tampa Bay, along with national recognition from tech leaders like Guy Kawasaki for its support of the local Startup Bus.

From support of small, grassroots initiatives to a well-developed board review and application process, Hillsborough County Economic Development Manager Jennifer Whelihan says the EDI2 program “is a model of transparency for its taxpayers,” and it could serve as a national model for County engagement with local business communities.

Whelihan credits the County Commissioners who created the EDI2 program for their leadership and dedication to technology and innovation. 

“They have assisted our community with the emergence of our next tech generation to help Hillsborough County grow on the tech map,” she says.

In the past year, organizations that the EDI2 has supported have created and retained a total of 168.5 jobs. An additional 1,366.75 intern hours worked at 127 events with over 2,565 attendees.

“Through the program, we are driving opportunities, growing a community of technology entrepreneurs and facilitating collaboration among existing organizations,” explains Whelihan. “Our collaborative efforts are truly growing our community’s entrepreneurial resources.”

After one year, four rounds, and close to $600,000 in support to entrepreneurial events and programs in Hillsborough County, the EDI2 program has developed new roots in the Entrepreneur Collaborative Center.

The rebranding of the former Small Business Information Center into the new, more tech-friendly Entrepreneur Collaborative Center (ECC) goes hand in hand with the very heart of the EDI2 program –- to serve as a hub for a growing entrepreneurial ecosystem, to encourage connections within the community, and to provide resources to startups and small business owners alike.
 
The new location in a yet-to-be-determined space in Ybor City will move County business initiatives closer to the growing downtown hub, catering to the many local entrepreneurs who operate from home offices or shared workspaces like the new CoWork Ybor. The ECC is set to open in Nov 2014.

“Business incubation and acceleration programs play a vital role in the quest to improve our community by evolving our entrepreneurial, technology and innovation ecosystem,” says Lindsey Kimball, Hillsborough County Economic Development Director. “Through the EDI2 program, we are driving opportunities, growing a community of technology entrepreneurs, and facilitating collaboration among existing organizations.”
 
The fifth EDI2 funding cycle application deadline is Oct. 31, 2014. Full program and application information is available online at the County website.

Tampa startup offers combination personal and professional social network

With the myriad of social networks available for personal and professional use, it can sometimes become confusing and cumbersome to manage everything. A new startup in Tampa hopes to ease this burden by creating a combination personal and professional network, with an added job search component.

Founded in November of 2013, Flipsetter provides an online tool that meets several goals. At the basic level, it operates as a social network similar to LinkedIn or Facebook, allowing users to share news, photos, links and videos. Addressing a common concern with other networks, Flipsetter provides users with ultimate control of privacy settings, allowing them to choose which of their networks can see which information.   

A user can create one or more of three profile types: business, organization or individual. Each type has their own tools, and all can be used within the same login or profile.

An added benefit is a feature similar to a virtual resume or portfolio where users can list their academic history, work history and other accomplishments. Businesses and other organizations can also use the service to set up a page for promotional and organizational purposes, and to post jobs.

"We call it one stop shopping," says founder Sabaresh Krishnan, USF graduate and current MBA student.

Krishnan thought of the name when hearing about the frustrations involved with having multiple networks and resources to manage profiles, time and organizations. Wanting to find a way to resolve this, he thought "let me flip that around and come up with a way to make it happen."

The service currently has approximately 300 users in beta phase, including several student groups at USF, and plans to go live by October.
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