Career Readiness: USF pilots program to digitally demonstrate skills

If you’re a jobseeker, there’s something you really ought to know: more than likely, your resume will have to pass the muster of a machine before you’re given an interview. It works very much like search engines when they rank websites, except it’s your resume that is ranked by keyword.

“It’s just easier to let computers make the first pass,” explains Peter Thorsett, Communications and Marketing Officer for Career Services at the University of South Florida in Tampa.

That is not to say you should stuff your resume with keywords so it’s nonsensical. After all, humans are behind the machinery. Still, it can help to know how your resume is being screened.

Networking is advised to help you build your skills and connect you to potential employers. “It’s best not to go it alone,” advises Lynn Chisholm, USF’s Director of Internships and Career Readiness. “So much of it is based on who you know and whether you are branded effectively for the company.”

Keeping current also is important. “I have not seen a lot of success in individuals who think what they did 15 years ago will help them get a job now,” she adds. “The whole process has changed.”

USF is helping students compete in an increasingly automated job market through its new Career Readiness Badging program, now in pilot mode on the main campus. It works pretty similar to the Scout badges system, except students don’t wear the badges on a sash. Instead, they post digital badges on resumes or electronic job boards, helping students rank higher on applicant tracking systems.

“The more we can have a student showcase those skills ... The more likely it is that they are going to be called in for an interview,” Thorsett says.  “We also empower them with the right language to be able to talk to an employer.”

The pilot began last fall and is expected to roll out across the Tampa campus next fall.

USF recognizes students may not be able to articulate their academic experiences effectively, or in ways employers expect. So the badging program helps by building and demonstrating eight key skills including communication, leadership, critical thinking technology, global citizenship, career management, professionalism and teamwork.

Through various partners on campus, even more badges are offered. For example, USF Libraries are offering workshops to build skills in Adobe Creative Cloud, Photoshop, Indesign, Illustrator and Premiere. The workshops, which are one and half hours long, are in the afternoons and evenings, says Barbara Lewis, USF’s Digital Learning Librarian.

More workshops are planned, and students can also use the school’s subscription to Lynda.com for online tutorials, she adds.

The program helps prepare students for broader, open learning sources in the future. “It is exciting for our students. They’re learning how to do something they’re gong to use their entire career,” Chisholm says. “It’s going to set them up for career success beyond USF.”

Students on the Tampa campus can enroll in the program through the online job platform Handshake or through Career Services. Professors can involve students through their department or individual coursework. There is no charge to participate.

There are lots of opportunities for jobseekers in Tampa Bay, if the numbers of recruiters on campus are any indication. Top career fields are healthcare, tech, sales, and financial services.

Internships are being used to recruit new talent. “We find that there is a very healthy market for internships in the Tampa Bay area,” Chisholm says. “There are likely more internships than there are students to fill them.”

Read on to learn more about the local job scene.

• Two of the 2018 FORTUNE “100 Best Companies to Work For are based in the Tampa Bay region, including the Lakeland-based Publix Super Markets ranked 47th, and the Clearwater-based Baycare Health System ranked 65th. Power Home Remodeling, which ranked 87th on the list, has a Tampa Bay office at 4135 Crescent Park Drive in Riverview. It is based in the Philadelphia region.

Publix hires for a wide variety of careers in the region, including corporate and administrative, real estate, quality assurance, marketing, pharmacy, distribution, manufacturing and human resources. It likes to promote its associates. An online search tool lets potential employees track opportunities that suit their particular interests and qualifications.

Baycare operates 15 hospitals in the Tampa Bay region, including St. Joseph's Hospital in West Tampa, and has openings listed for medical technologists, registered nurses, clinical nurses, patient support technicians, histologists, pharmacy technicians, cooks, medical office reps, environmental services techs, home health clinicians and more.

Power Home Remodeling currently lists openings for sales representatives in Riverview. Learn more.

• Interested in a career in Finance? Raymond James lists a wide variety of openings in St. Petersburg, including summer internships, a staff accountant’s position for a new graduate, a number of analyst positions, a reconciliation specialist, a portfolio reviewer, and a marketing associate for investment products.

Headquartered in Herndon, VA, Indexcel, a technology provider specializing in Cloud Services, Application Modernization, and Data Analytics is looking for a Tableau Developer/Data Reporting Analyst in Tampa. The job requires the ability to act as a data storyteller and liaison between tech and non-tech workers. The position requires one to three years in reporting and analytics.

Read more articles by Cheryl Rogers.

Cheryl Rogers is a freelance writer and editor who enjoys writing about careers. An ebook author, she also writes Bible Camp Mystery series that shares her faith. She is publisher of New Christian Books Online Magazine and founder of the Mentor Me Career Network, a free online community, offering career consulting, coaching and career information. 
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