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Top educators to provide free training to inner city businesses


Regions-sponsored ICCC event in Memphis.

Regions-sponsored ICCC event in Memphis.

Businesses in or near urban or economically underserved areas in the Tampa Bay region can receive free training from top name educators beginning Feb. 28.

The Inner City Capital Connections program, rescheduled from Sept. 12 as a result of Hurricane Irma, will kick off with a conference at University of South Florida’s Center for Advanced Medical Learning and Simulation (CAMLS) in downtown Tampa.

This is a really awesome opportunity for businesses to get the tools that they need to achieve the success that they desire,” says Hyacinth Vassell, director of the program.

The goal is to help businesses overcome obstacles to growth, such as lack of capital. “It’s an opportunity to work on their business while they are being guided by the most brilliant minds in the U.S.,” she says.

To be eligible, businesses must be in or near a depressed area or have 40 percent or more of their employees living in a distressed area. That’s broadly defined to include “parts of the city that have had little investment or disinvestment” as well as major population centers, adds Jeremy King, VP of Corporate Communications for Regions Bank, an ICCC partner.

“That’s almost everywhere in Hillsborough and Pinellas counties. We don’t want anyone to feel limited,” King says.

The company must be at least two years old and have $500,000 or more in revenue.

What ICCC primarily looks for is “readiness to participate,” Vassell says, “readiness for growth.”

“This is about helping each business take stock where it is now, identify where it wants to be in the future and identify a path how to get there,” King adds.

Founded in 2005, the program is ICCC’s first in 2018 and first in Florida, unless you count last year’s training relegated to webinars after Irma.

The ICCC training consists of modules on growth strategies, including talent management, entrepreneurial finance, marketing and sales, and access to capital. Among the experts involved are:

Dobbin Bookman, an adjunct lecturer from Harvard University who holds dual master’s degrees from Harvard and who works with MBA students and the Harvard Business School’s Career Services program to assist businesses;

• Gail Taylor, a professor of Business Administration at Dartmouth College, who is an expert in marketing communications, retail promotions and services marketing; and

• Susan Perkins, an Associate Professor of Strategic Management at University of Illinois-Chicago, whose specialties include business strategy, corporate governance, and organizational learning.

The deadline, originally set for Feb. 9, has been extended to Feb. 16. Interested companies, which can send one representative in a senior leadership role, can apply at www.iccapitalconnections.org. Click on “Tampa Bay” and “application page” to access the form.

Run by the Roxbury, MA-based Initiative for a Competitive Inner City, a nonprofit, ICCC is offered free because of partnerships with Regions Bank and other regional sponsors including Florida Blue, Carlton Fields, the Community Foundation of Tampa Bay, Ernst and Young, United Way Suncoast, the University of South Florida St. Petersburg and Valpak. ICIC was started by Michael Porter, a Harvard Business School Professor, to build communities through education and investments from the private sector.

“Our goal as we sponsor ICCC is to connect with the small business communities in various markets that we serve, and work with them hand in hand,” King says.

The Birmingham, AL-based Regions will be providing coaching, expertise, and information. “This is about beginning a relationship and providing access to opportunities for these businesses long term,” he explains.

According to its preliminary 2017 report, the ICCC has trained 1,659 businesses and created 15,946 jobs. Average revenue grew 172 percent while raising capital of more than $1.47 billion.

ICCC is heading for 14 cities where they will hold executive education seminars in 2018, including Atlanta, Memphis, Boston, Chicago, Dallas, Los Angeles, Washington D.C. and Baltimore. The program also includes webinars and a live meeting at the conclusion.

It hasn’t been decided if, or when, the ICCC program will be offered again in Tampa.

Read more articles by Cheryl Rogers.

Cheryl Rogers is a freelance writer and editor who enjoys writing about careers. An ebook author, she also writes Bible Camp Mystery series that shares her faith. She is publisher of New Christian Books Online Magazine and founder of the Mentor Me Career Network, a free online community, offering career consulting, coaching and career information. 
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