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Innovation & Job News

Clearwater advertising firm grows, new manufacturing jobs come to Pasco County

The 45-year-old Our Town America, an advertising firm that targets new residents, has moved its headquarters into 44,000-square-feet of office space in Clearwater -- and is making plans to hire 15 to 20 additional staffers.

I’m anxious to get them in here and give them an opportunity to grow with our company,” says CEO Michael Plummer Jr.

The company in a growth mode by working with businesses that want to advertise to new residents. Such businesses are often grocery stories, restaurants, hair salons and auto repair shops, or doctors and dentists who want to develop new business relationships. Businesses pay on average $200 a month to target potential customers by things like age, size of household, income, and other demographics.

About two to six weeks after move-in, residents receive an envelope offering “housewarming gifts” such as gift certificates for a free pizza or haircut to entice them to drop by and check out the neighborhood businesses.

When people move in, they’re still searching for those business,” Plummer explains. “They want to know where to go.”

Our Town America disseminates about half a million envelopes every month -- or more than 8 million each year. With some 63 franchises nationwide, they focus primarily on neighborhoods rather than zipcodes.

A lot of it is designed ... to get you off the couch and into those locations,” he says.

Once the initial contact is made, businesses may choose to follow up with another offer, a simple thank you, or a request for feedback.

Our Town America moved last week from smaller rented space in Pinellas Park to its own headquarters at 13900 U.S. Highway 19 N. Clearwater. Built by local contractor Mike Sinwelski, the facility features a 2,700-square-foot, high-tech conference room, a huge breakroom, and LED lights, plus a roof with solar power options.

The company, which employees about 58 locally, was founded by Plummer’s father in Des Moines, IA. After relocating to Omaha and Houston, the company moved to the Tampa Bay Area in 1990. It began selling franchises in 2005, and sold a record-breaking 12 this year. Despite its growth, it continues to be a family-based business with a welcoming atmosphere, which includes catered lunches, potluck dinners, company cruises and other perks.

“The vast majority of our folks have been here for a very long time,” he adds.

Our Town America is hiring for both part-time and full-time positions, with openings in customer service, appointment setting, inside sales and possibly production help for mailouts. Learn more by visiting the OTA website or calling 1-800-497-8360.

Here are more job opportunities in the Tampa Bay area.

Meopta U.S.A. will be opening a new facility in western Pasco County and hiring for 47 new advanced manufacturing positions. Headquartered in Hauppauge, NY, Meopta U.S.A. specializes in the manufacture of and distribution of precision optics such as binoculars and spotting and rifle scopes. It also makes prisms, optical mirrors, aerospace and medical assemblies, and tank periscopes. The jobs will be in the Trinity area and pay an average of about $49,000 annually.

• With all the jockeying by communities seeking Amazon’s second headquarters, the major online retailer is certainly on people’s minds. If you’re wondering about job prospects, read on. Brenda Alfred, Amazon’s Regional Operations PR Manager, says the retailers will be hiring 5,000 employees in Florida, most of them for the holiday season. She did not provide specifics for the Tampa Bay region.

“We employ temporary employees as a way of finding high-quality talent while managing variation in customer demand,” she says. “Following last year’s holiday season, thousands of seasonal employees found regular, full-time roles with Amazon.”

Interested individuals should visit the Amazon website.

Heart Gallery of Pinellas & Pasco, an agency working to increase the number of foster children who are successfully adopted, is looking for an Executive Director in St. Petersburg.

Read more articles by Cheryl Rogers.

Cheryl Rogers is a freelance writer and editor who enjoys writing about careers. An ebook author, she also writes Bible Camp Mystery series that shares her faith. She is publisher of New Christian Books Online Magazine and founder of the Mentor Me Career Network, a free online community, offering career consulting, coaching and career information. As a wife and mother, Cheryl is around town at open houses and job fairs toting her laptop and camera. She discovered her love of writing as a child when she became enthralled with Nancy Drew mysteries. She earned her bachelor's degree in Journalism and Sociology from Loyola University in New Orleans. While working at Loyola's Personnel Office, she discovered her passion for helping others find jobs. A Miami native, Cheryl moved to the Temple Terrace area in 1985 to work for the former Tampa Tribune.
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