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Aqua Marketing positions Bradenton as top travel destination for sports enthusiasts, pet owners

St. Petersburg-based Aqua Marketing & Communications recently received international recognition for promoting unique aspects of the Bradenton area for tourists.

Founded in 2011, the company is a full service firm specializing in the tourism and economic development industries within the State of Florida. Current and past clients include Collier County, the City of Dunedin, Manatee County and the St. Petersburg/Clearwater Convention & Visitors Bureau.

The company’s recent projects for the Bradenton area helped them win international recognition from the Hospitality Sales & Marketing International (HSMAI), the lead international association for the hospitality industry.  

The company put together a sports marketing campaign to position the area as a destination for athletes, coaches and tournament directors to come for training and competitions. The campaign included a virtual “Sports Playbook,” which provided highlights of the region as a destination, facilities available for tournaments and other events, and resources such as medical rehab and therapy, dining and entertainment.

The second piece targeted men’s travel, an often untapped market for the tourism and travel industry, where marketing if often focused on women. They offered a 3-night, 4-day “guys’ getaway,” which included boating, fishing and cigar bars. The promotion is believed to be the first of its kind in the travel and hospitality industry.

A third piece for the Bradenton area was a sweepstakes targeting pet travel. Bradenton is already well-positioned in this area, with several beaches, cafes and restaurants that allow dogs, as well as a high percentage of pet-friendly accommodations. Aqua Marketing created a Pet Owners’ guide to the Bradenton area, which included a list of all of pet-friendly hotels and resorts, activities that can be done with dogs and dog boutiques and bakeries.  

The judges were impressed with the innovation displayed in the campaigns, as well as the results achieved.

The company has nine full-time employees, in addition to part-time employees and freelancers and recently hired several new employees to meet demand. They intend to remain in St Petersburg for the long term.

"Downtown St. Petersburg is a very robust, great place to have a business," says Dave Di Maggio, the company’s Founder and President, noting the central location, robust restaurants and events and the accessibility and attractiveness for clients.

Read more articles by Megan Hendricks.

Megan Hendricks is a feature writer at 83 Degrees Media in the Tampa Bay region of Florida.
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