Baby travel accessory designer BambinOz of Tampa is growing steadily, adding a new three-member sales team to grow retail partnerships, drive brand awareness and increase market penetration for existing product distribution.
The company’s first product was the PortaChair
, a lightweight fabric portable high chair with fully adjustable shoulder straps, fit for children from age 5 months to 2½ years. Soon after, BambinOz designed the Instant Heat Bottle Warmer Pack
with a reusable heat source for warming bottles in any scenario.
"We recognized the need to have safe, practical, well-designed portable feeding products that got the job done. Our products and company serves a really important need; parents really want something that they know is going to work, is functional, looks nice and is innovative," says Tampa Entrepreneur Carren Rieger-Friess.
Since its launch, BambinOz
has seen tremendous growth, recently expanding distribution and products into Canada and Indonesia. In late 2012, the company launched the Anywhere Chair
, a version of the PortaChair developed for mass market appeal and market penetration.
"We have grown into the markets that we serve, and we’ve really expanded the types of stores that we’re selling at within the U.S.," says Rieger-Friess.
A former Wall Street strategy consultant and Tampa native, Rieger-Friess launched BambinOz
in 2007 after moving to Brisbane, Australia with her husband and encountering difficulty finding safe, clean and suitable high chairs and feeding products that would accommodate traveling families and babies on-the-go.
BambinOz began selling its products in the U.S. in 2010, and within three years developed stateside partnerships with Seedlings
and Uncommon Goods
. The company was also recently featured in SkyMall
, with exposure to more than 40 million travelers.
BambinOz’ long-term growth plan includes further increasing market presence, capitalizing upon geographic expansion opportunities and driving product awareness to traveling and on-the-go families as well as the broader consumer market.
The company has additionally linked up with United Cerebral Palsy
to provide solutions for special needs children requiring core support.
"We’re looking for opportunities to show families that this is very useful and something that everyone can have. We get a lot of parents who are looking for things that are just a little bit unique and a little bit different, and that’s what we’re really hoping to serve," says Rieger-Friess.
For more information on open positions, contact Rieger-Friess at this email address
Writer: Kaye Brown
Source: Carren Rieger-Friess, BambinOz