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How to design a street banner for Clearwater



As the city of Clearwater continues its redevelopment plans, it has put out a call to artists to design a banner that will run the length of Cleveland Street between North Lincoln Avenue and North Betty Lane, along the fence that borders a “thriving community garden.” The winning artist will be compensated with an honorarium of $500 for the design.  Artist proposals are due by Friday, Oct. 7, 2016. 

“Our mission is to revitalize the downtown area. So this particular project helps us fulfill our mission as it is beautifying a stretch of Cleveland Street that is right now lacking in any sort of visual interest,” says Seth Taylor, Director of the Community Redevelopment Agency. “We saw this as an opportunity to have a big impact on the streetscape.”

Public art is just one facet of the plans “to help lift up the community,” notes Taylor. 

“We are working with our engineering and planning department to improve the entire streetscape along Cleveland Street,” says Taylor. Among other things a “road diet” is planned -- reducing the current five lanes to three, incorporating bicycle lanes, pedestrian walkways, landscaping and horticulture as well as space for retail. Conceptual design is underway and Taylor hopes that after community presentations, construction will begin by late 2017.

“Bright and Beautiful • Bay to Beach” is the city of Clearwater’s new brand and tagline and thus the theme of the artwork. Artists are to submit designs that would be rendered to a scale of approximately 400 linear feet by about six feet tall (click here for specifics), connecting visually to the neighborhood and also to “what bright and beautiful means to them,” Taylor says. Artists are strongly encouraged to visit the site “to get a feel for the landscape of the neighborhood.” He says it is a terrific opportunity for artist’s work to be showcased in the public realm.

Read more articles by Kendra Langlie.

Kendra Langlie is a feature writer at 83 Degrees Media in the Tampa Bay region of Florida.
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