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Innovation & Job News

Attention Gen X, Gen Y: Want To Make Money? Capitalize On Boomers

Reinventing Life After 50, the second annual Florida Boomer Lifestyle Conference, will be held on April 15 at Ruth Eckerd Hall in Clearwater.

The conference is geared toward Baby Boomers, those born between 1946-1964, and anyone who wants to gain greater insight and capitalize on this huge demographic market that consists of 78 million people.

"In the wake of the recession, Boomers have really been hit on multiple fronts: personally, physically, professionally and spiritually. Our conference will address all of those aspects of reinvention," says Michelle Bauer, founder and chief strategist at Common Language.

Attendees will have an opportunity to learn about research trends in healthcare, marketing, employment and entrepreneurship, and hear more from 33 speakers from across the country. Bauer says that Boomer entrepreneurship and franchise ownership are two hot trends for the next decade that will help jumpstart the economy.

This year's conference also ]will unveil a study conducted by Schwartz Research in March 2010 asking Boomers about the economy and their impact on it. 

Among the findings:

• 72% of the respondents purchased vitamins or nutritional supplements in the last year
• 40% purchased organic food
• 25% purchased diet books and exercise DVDs.

"If you are a 25-year-old entrepreneur and you are looking for a business to get into that is recession proof and that is going to continually grow over the next two decades, looking at the Boomers and what they are facing is going to be your ticket to getting rich," says Bauer.

The conference will also address issues facing Boomers, such as caring for elderly parents, helping adult children and working with multiple generations of co-workers.

Registration information for the conference, which is being produced by ChappellRoberts and Common Language, is available online by visiting Florida Boomer Lifestyle Conference.

Writer: Nancy Vaughn
Source: Michelle Bauer, Common Language
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