Life After 50
, the second annual Florida Boomer Lifestyle
Conference, will be held on
April 15 at Ruth Eckerd Hall in Clearwater.
geared toward Baby Boomers, those born between 1946-1964, and anyone
who wants to gain greater insight and capitalize on this huge
demographic market that consists of 78 million people.
wake of the recession, Boomers
have really been hit on multiple fronts: personally, physically,
professionally and spiritually. Our conference will address all of those
aspects of reinvention," says Michelle Bauer, founder and chief
strategist at Common Language.
Attendees will have an opportunity
to learn about research trends in healthcare, marketing, employment and
entrepreneurship, and hear more from 33 speakers from across the
Bauer says that Boomer entrepreneurship and franchise ownership are two
hot trends for the next decade that will help jumpstart the economy.
year's conference also ]will unveil a study conducted by Schwartz
in March 2010 asking Boomers about the economy and their
impact on it.
Among the findings:
• 72% of the
vitamins or nutritional supplements in the last year
• 40% purchased
• 25% purchased diet books and exercise DVDs.
you are a 25-year-old entrepreneur and
you are looking for a business to get into that is recession proof and
that is going to continually grow over the next two decades, looking at
the Boomers and what they are facing is going to be your ticket to
getting rich," says Bauer.
The conference will also address
issues facing Boomers, such as caring for elderly parents, helping adult
children and working with multiple generations of co-workers.
information for the
conference, which is being produced by ChappellRoberts
and Common Language
is available online by visiting Florida
Boomer Lifestyle Conference
Source: Michelle Bauer, Common Language