Boomer Lifestyle Conference: Reinventing Life After 50

The second annual Boomer Lifestyle Conference will be at Ruth Eckerd Hall in Clearwater on April 15, 2010. The conference theme is: Reinventing Life After 50. The conference will explore key trends that are influencing the reinvention in four intersecting aspects of their lives: personal, professional, physical and spiritual; and how these trends impact companies who market to this demographic.

The conference was launched in 2009 by ChappellRoberts and Common Language at the Tampa Convention Center. Recognizing the need to address this large population of influencers, the two communications firms created the conference to provide resources and materials for Boomers experiencing reinvention after the loss of a job, caring for aging parents, raising children, going through a divorce, etc.

According to statistics on the Boomer Lifestyle website, Boomers include 78 million people born between 1946 and 1964. They will play a large role in Florida's economic future as more than 30 percent of the state's population by 2015.

"Successfully engaging today's boomer customer is all about niches and life stages, not a one-size-fits-all approach," says Colleen Chappell, CEO of ChappellRoberts and co-producer of the Conference. "This year's program will show marketers how to weave messages that zero in on their target customers' unmet needs together with the most effective mix of traditional media, online media, and other vehicles for reaching them.''

"Today, every penny counts – from both the marketers' perspective and the consumers," Chappell adds. "We'll showcase the people who are achieving maximum return on investment for their companies and the greatest satisfaction for their customers."

Early registration for the conference is available now through January 30. Click here for more information.

Writer: Nancy Vaughn
Source: Colleen Chappell, ChappellRoberts; Michelle Bauer, Common Language