24 straight hours of branding, marketing, strategizing, design and community service. That’s what Lakeland-based Madden Brand Agency is planning for its 2nd Annual Brandathon, November 8 at 8 am.
The company's entire team of eight employees will work through the night to provide pro bono services for selected nonprofit organizations in Polk County. Deliverables will include logo redesign, branded collateral, strategic development or advertising campaigns.
"We really have a culture here about giving back,'' says Michelle Ledford, director of client services for Madden Brand Agency
. "We get requests for pro bono work quite often, and this gives us an opportunity to go all in with a focused effort.''
Fourteen projects were completed during last year's inaugural event, with overall donations valued at $54,000. Projects included a brochure design for Volunteers in Service to the Elderly (VISTE), which provides meals and visits to seniors, and a logo design for Achievement Academy, which assists children with special needs. They also developed a donor development strategy for SPCA Florida in Lakeland.
The company will provide a live feed with a web cam on their website and will also be posting updates to their blog and Facebook page to keep people up to date during the event.
Interested nonprofit organizations can submit an application by Wednesday, October 17, at 5 pm. Organizations must be a 501(c)3 located in Polk County and have an active Board of Directors who meets on a quarterly basis.
For more information or to submit an application, visit: http://brandmadden.com/brandathon
Writer: Megan Hendricks
Source: Michelle Ledford, Madden Brand Agency