Award-winning fast-casual dining chain Burger 21 is expanding to include on-going franchise development, which will create up to 50 new jobs per restaurant. The company is also adding operations as well as research and development positions to support the company’s continued growth.
There's no doubt that Americans love burgers -- especially a better, livelier experience that serves a fresh burger with style. With fast-casual dining and the better burger concept rolling in $75 billion per year within the overall burger industry, fast-casual dining represents less than 3 percent of that number.
serves a variety of high-quality, fresh made-to-order gourmet burgers, fries, salads and shakes to people of all ages in a modern environment.
"It's a very small sliver of the burger business, but it’s growing at a rate of double digits. Clearly, there's enormous potential there. We are capitalizing on the need and desire for consumers to have higher quality burger options. At Burger 21, we focus on variety," says Dan Stone, VP of franchise development.
Founded by the owners of The Melting Pot Restaurants, Inc.
, Burger 21 opened its first location in Westchase in November 2010 and sold its first franchise in early 2012. The company has since sold more than 20 franchises across nine states and plans to sell 20 new franchises this year.
The Burger 21 brand experienced significant growth in 2013, opening five new franchise restaurants and generating $12.4 million in systemwide revenue. The company’s strategic growth goal also includes the addition of 10 new franchise units this year, which is expected to generate more than $24.5 million in total systemwide revenue.
"The more we sell, it has a trickling effect of us being able to provide increased support to our restaurants. The more we open, the more support we will need at our home office. Much of what will happen this year is a result of activity and sales that happened last year," says Stone.
Since 2010, Burger 21 has added more than 150 new jobs to the Tampa Bay region. The company is targeting expansion in Pinellas County by 2015.
"We definitely have a strong interest in bringing the brand to Pinellas. We are franchising all other areas," says Stone.
The company is hosting a February 13 webinar
on franchise development. To register for the live webinar, visit the company’s franchise website
. For career development opportunities, visit the company online
Writer: Kaye Brown
Source: Dan Stone, Burger 21