Imagine that it’s 5 o’clock and you just remembered that today is a friend’s birthday. What do you do other than admit you forgot? You could call, post on Facebook, send her a text, or do something really cool, like buy her a martini at a local restaurant. You don’t even have to be at the venue to make it happen. And neither does she.
Thanks to BuzzMe, a new startup by Tampa entrepreneurs Nathaniel Waring and Philippe Theodore, users can browse a venue’s drink list or menu (pre-loaded on the app) from anywhere in the world, select and pay for the item they want, and then send or “buzz” the surprise to a friend. The recipient can redeem the gift whenever they happen to be at the venue. BuzzMe takes a small commission on each order.
What’s in it for the venue? “It doesn’t cost the restaurant or bar anything to participate, it gives them great visibility and they’re getting a sale from someone not even in their place of business,” says Waring. “It’s absolutely risk free.”
BuzzMe launched in June and so far, says Waring, about 15 local places are participating as are several national liquor brands.
“I get pitched every day about different marketing ideas and this is one of the best,” says Alex Steppacher, Florida sales manager for Russian Standard Vodka. “People ages 25 to 35 are very social media-oriented. The brand exposure for us could be tremendous.”
Waring’s goal is to sign up 100 bars and restaurants in the Tampa region by fall, eventually expanding to Orlando and Gainesville and then to other areas around the country.
Writer: Janan Talafer
Sources: Nathaniel Waring, BuzzMe; Alex Steppacher, Russian Standard