New App Captures Real-Life Recommendations From Friends

Like many newcomers, when Justin Davis and his wife moved to Tampa two and a half years ago, they didn’t know many good restaurants, entertainment venues or things to do. As they met people, they would ask for recommendations, only to forget them when it came time to actually go out and try a new place.

A new app named Drawer meets this need by allowing users to capture and track recommendations from people they know and trust.

"Think of it as Twitter meets Foursquare meets Pinterest," says Davis, Drawer’s founder.  

Users create virtual "drawers," giving each one a descriptive name such as "On the beach" or "Cuban restaurants." As they receive recommendations from others, they can add the location to the appropriate drawer. Other information can be added as well, such as who provided the recommendation or maybe a specific dish to try. Users can also create their own lists of places they want to recommend to others.

In a Twitter-style feature, users can also follow others to see their favorites.

The app was launched last week by Davis’s company, Madera Labs, a user experience firm based in Tampa. Although initially marketed in Tampa, the app can be used globally.

Drawer was part of Tampa Bay WaVE’s inaugural FirstWaVE Accelerator class, which provides entrepreneurs with resources such as mentoring and networking.

Next steps include expanding to allow businesses to deliver more customized experiences for their customers.

The app is available on iPhone and should be launched for Android and the web soon.

Writer: Megan Hendricks
Source: Justin Davis, Madera Labs

Read more articles by Megan Hendricks.

Megan Hendricks is a feature writer at 83 Degrees Media in the Tampa Bay region of Florida.
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