Visual Alliance Media, Moonstruck Marketing Group and Good Dog/Bad Dog Creative Design will be merging to create Exakt Marketing, a full service marketing agency in Tampa. As part of the merger, the newly created company plans to create seven jobs.
"There are two overarching reasons to why we decided to merge,'' says Kerek Lee, CEO and partner of Exakt Marketing. "The first stemmed from the realization that we couldn't be experts in every aspect of marketing whether we wanted to or not. Also, coming together allowed us to bring together three organizations that were experts in their own respective areas of marketing. We can’t begin to stresss enough the importance of cohesive marketing strategy as it relates to a brand and an organization’s success.''
Visual Alliance Media specialized in social media marketing, while Moonstruck Marketing and Good Dog/Bad Dog specialized in creative design. Lee says that the merger will allow Exakt the ability to offer clients a full range of services including branding, graphic design, website development, search engine optimization and social media marketing.
In order to give clients the array of services Exakt plans to offer, Lee says the new company will need to expand right away.
"We are anticipating bringing on two sales positions prior to the end of this year,'' Lee says. "We’re also expecting to add two to three additional positions in the realm of social media management, web development and design. The remaining positions will be filled over an approximate 18 month period.''
plans to serve several different market sectors; with an emphasis on hospitality, health/wellness and conference planning.
Writer: Kimberly Patterson
Source: Derek Lee, Exakt Mareting