A new model for getting fit has arrived in the Tampa Bay region that combines a small group feel with high-intensity exercises for maximum impact.
Founded in 2013, Tampa-based First Fit Health and Fitness Studio
was created by Co-Owners Jim White and Joey Graham.
A lifetime fitness buff, White worked at several big box fitness studios before realizing he wanted to provide something different. At most larger studios, customers are given an initial orientation and then left on their own. Some may hire a private trainer, but for others affordability and the intimidation factor make this out of reach. White wanted to provide a community feeling, taking the quality of functional training and coupling it with equipment that’s easy to operate. A mutual friend introduced White to Tampa native and NBA professional Graham, and the two took the concept to market.
First Fit delivers high intensity interval training, or HIIT. Customers perform a specific exercise at a high intensity for 30 seconds. They then take a short 15 – 25 second break and then start another exercise. This process drives up metabolic rates and keeps them higher for approximately 12 hours after completing the workout, allowing for more calorie burning. Customers work out in groups of 14 people, providing a community effect.
"When people are in a group setting, they’re much more supportive, much more secure and have a whole lot more fun," says White.
Graham has a particular interest in using the gyms for summer camps for youth. Having done several camps in the Tampa Bay area, Graham always found it difficult to find gym space. He also has an interest in the nutrition side, which goes hand in hand with fitness.
"We want to promote health and wellness for all the young kids in the Hillsborough area, and everywhere." says Graham.
Another unique aspect of the studio is its location. The first branch of First Fit opened February15 inside Westfield Citrus Park in Tampa. The mall location provides convenience as well as ample parking.
The company hopes to open more mall-based locations in the near future. They intend to hire Fitness Instructors and Assistant Management positions within the next 60 days.
A grand opening will be held March 29 from 11 am to 3 pm.
Writer: Megan Hendricks
Source: Jim White, Joey Graham, First Fit Health and Fitness Studio