The first official Foursquare Day was launched in Tampa and recognized
in cities all over the world on April 16, 2010. What began with a small
idea from Dr. Nate Bonilla-Warford of Bright Eyes Vision Care
a Tampa optometrist, and a small group of friends
international social media history.
Selecting the date for this
official holiday event was fairly simple. The number four when squared
is 16. So 4/16 seemed to be the ideal date to host Foursquare Day
and a badge was even
created for participants to earn.
More than 872 Facebook
confirmed attendance to Tampa Bay's foursquare social gathering
held on 4/16 at the Hyatt
. A celebration for social media around the world, the
event had food and drink specials, free appetizers and, of course, free
While Bonilla-Warford is the originator of this worldwide
event, he is reluctant to take too much credit. Noting Jessica
as one of the key players, Bonilla-Warford says that it was
truly a group effort that made Foursquare Day possible and successful.
"We assembled a group
of about a dozen
people who all have relatively different skillsets and networks, and
they've all just contributed and it all fell in place the right way."
know the good doctor as Nate. Social media friends call him Dr. Nate.
And his social media handle for most things is NateBW
said it's assumed that Foursquare Day will be an annual event, but they
will sort through everything to ensure that the event remains meaningful
and moves along intelligently.
While Bonilla-Warford is an
active social media user, understands its value and is the reason people
will say, "Happy Foursquare Day!," his real passion is improving
children's lives who have visual problems that affect reading and
Still a little shocked, yet equally thrilled about it
all, Bonilla-Warford said, "My original goal was to help promote my
business, like I do everyday and try to get a few more check-ins on
Foursquare. That's literally what I was trying to do. I wasn't trying to
change the world. I was trying to be a business owner."
Dr. Nate Bonilla-Warford, Bright Eyes Vision Care