Almost everyone can agree on the desire to live healthier, better and
longer. Taking care of ourselves and the environment can help us
succeed, and now a sustainable company based in St. Petersburg is trying
make it easier, too.
is a new online resource that connects green businesses across
the country with people who are looking for them. With the help of
Haneke Design, the online resource was developed to help people get in touch with eco-friendly businesses quickly.
"We're proud of how easy it is for
anyone looking to share or find information on local green products and
services to search the site and are confident that this resource will
achieve its objective of efficiently connecting buyers and sellers
within a community, " says Jody Haneke, president of Haneke Design
green has become popular and many companies have jumped on the green
marketing bandwagon. Sometimes the companies who tout their "greenness," Haneke says,
are only greenwashing. Nearby Green attempts to eliminate the
greenwashing effect by allowing consumers to get involved in rating the
company's green practices. As noted on Nearby Green, "We do not believe
that businesses themselves are the best source of information on green
practices or products. The consumer is."
There are guidelines
for businesses to be added to the database, but once added the listed
businesses have the opportunity to respond anonymously to user reviews.
This allows them to further engage their customer by providing thank
notes, coupons and discounts.
Writer: Nancy Vaughn
Source: Jody Haneke, Nearby Green