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Innovation & Job News

Kobie Marketing in St. Petersburg grows, adds 55 jobs

Kobie Marketing is experiencing tremendous growth and as a result adding jobs in all departments.

The loyalty marketing firm will be 25 years old this coming April. Founded in St. Petersburg, Kobie Marketing helps companies bring customers closer to their brand and increase revenue through marketing programs. The company uses touch points and communication tools such as point of sale, email and social media to keep customers informed and engaged with the products and services they love. They also provide research, data analytics, brand management and creative services to support the loyalty marketing programs.  

The company’s growth has been trending for several years, going from 30 employees in 2007 to 138 today. 35 new hires were made in 2014, and 55 are expected in 2015. The company attributes its growth to new clients both nationally and globally, particularly those with large branding needs such as a recent partnership formed with Synchrony Financial. Other industries the company works with include consumer package goods, retail, entertainment and lifestyle.

Current open positions include: IT Developers, Project Managers, Account Managers, Senior Data Analyst, Director of Business Intelligence, Director of Loyalty Strategy, Loyalty Consultant, Email Specialist and Email Marketing Manager.

"It’s an amazing organization with huge potential for growth," says Selena McLaughlin, director of human resources and administration. "It’s small enough that it feels like a small company, and the impact that anybody has coming into the organization can be huge. You really do have a voice here."

Read more articles by Megan Hendricks.

Megan Hendricks is a feature writer at 83 Degrees Media in the Tampa Bay region of Florida.
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