Children's Fantasy Legoland In Winter Haven To Create 1,000 Jobs

Legoland, the children's fantasy park replacing Cypress Gardens in Winter Haven, is starting to hire professional staff and is expected to bring more than 1,000 jobs to the region by the end of 2011.

Spokesperson Julie Estrada says jobs currently being filled include: public relations representative, director of sales and marketing, and systems administrator.

The interactive theme park, geared toward families with children between the ages of 2 and 12, will operate year-round and will offer a full day of activity for those who visit more than 50 rides, shows and attractions.

Merlin Entertainments also operates Legoland California (launched in 1999), and was recently voted the nation's best children's theme park for the sixth year in a row by Amusement Today.

Merlin is also Europe's number one visitor attraction operator and the second largest in the world with Legoland Billund in Denmark and Legoland Windsor near London. A Legoland under development in Malaysia is slated to open in 2012.

The Cypress Gardens location was selected because renovating the pre-existing theme park space will allow the park to be developed and ready to go in less than two years.

Polk County will provide Merlin with $5 million in incentives over a 10-year period, which includes funding for job creation and marketing support.

Writer: Nancy Vaughn
Source: Julie Estrada, Legoland
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