Air taxi service takes off from Sarasota-Bradenton airport

Statewide travel from the Sarasota area just got a little easier with the emergence of Lift Air, a new air charter and taxi service that elevates intra-state travel above the cloud of rush hour traffic congestion on Florida’s notoriously busy highways.

Based out of the Rectrix Aerodome at the Sarasota International Airport (KSRQ), Lift Air is an outgrowth of SRQ Aviation, a Cirrus Aircraft Training Center that expanded from a pilot’s training facility into a fully-operational air charter service this year. Lift Air currently flies in and out of every airport in the state, offering affordable air travel from Tallahassee to Key West.

“Simply put, air charter is the business of renting the entire aircraft to our customers and their itinerary, as opposed to purchasing individual seats through a traditional airline. Air taxi is air charter operating on an on­-demand basis,” explains Lift Air Consultant Bill Russini.  

Russini says that the air charter and taxi service was created to fill a need that emerged in the wake of the recession, when Census reports documented a nearly 2 percent growth in the populations of Sarasota, Manatee and Charlotte counties. 

“The demographic potential of offering Florida's Gulf Coast an alternative means of personal air travel gave birth to Lift Air. … The economic impact is immediate in Sarasota and Manatee counties, and extends further to our main maintainence facility located at the Tampa Executive Airport in Hillsborough County,”  Russini says. 

Lift Air currently consists of seven full and part-time employees who maintain operations at the Rectrix Aerodome at KSRQ, as well as in Lift Air’s Hillsborough-based maintenance facility.

The fleet consists of new 2014 Cirrus SR20 and SR22 aircrafts. These lightweight, single engine piston aircrafts provide a convenient, cost-efficient alternative to jet travel, and are equipped with state-of-the-art emergency technology. Each Lift Air aircraft is equipped with Cirrus Airframe Parachute System (CAPS) technology, a system that launches a 55-foot diameter parachute that lowers the plane to the ground when activated in the instance of in-flight emergency. 

Although Lift Air currently operates solely within the state lines of Florida, Russin says that the company its working to expand its operations in the near future. 

“As to our future, Lift Air plans further inter­state and international (Bahama) certification next year,” Russini says. “One only needs to contemplate the domino effect we have in advertising and destination service support to Florida's economy.”

Read more articles by Jessi Smith.

 Jessi Smith is a feature writer for 83 Degrees Media in the Tampa Bay region of Florida.
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