Marlow’s Tavern, a neighborhood-style tavern known for its low employee turnover, is making its first foray into the Tampa Bay area with a new restaurant in Tampa’s Carrollwood community.
Although the company eventually expects to open several restaurants in the region, opening first in Carrollwood in September made good business sense, says Harold Phillips, local operating partner for the restaurant.
“Carrollwood is an established community with a diverse, fairly affluent residential base and a significant number of homes are within a five mile radius of our location,” says Phillips.
The restaurant will be located in the Village Center (13164 N Dale Mabry Highway), a high-traffic area that has seen substantial investment in the last few years.
In 2014, the shopping and dining destination completed a multi-million dollar renovation project that resulted in an updated courtyard, a reconfigured entryway and a major remodel for anchor tenants, including an expanded, 49,000-square-foot Publix grocery store.
Marlow’s Tavern opened its first location in Alpharetta, GA, in 2014 and now has restaurants throughout Georgia, as well as locations in Orlando and Winter Park.
In an industry known for its high turnover – the average restaurant has a 100-to-150 percent annual turnover – Marlow’s Tavern
has been averaging 18-to-20 percent, perhaps attributed to the company’s rigorous employee screening process.
“We’re looking for people who fit with our culture, what we call Marlow’s Magic,” says Phillips. “It’s a set of principles, beliefs and promises we make to our stakeholders, which includes everyone from our guests to vendors, the neighborhood and our employees.”
Sixty-two employees were hired for the new Carrollwood restaurant from an initial applicant pool of nearly 1,000 online applicants, says Phillips. Personality tests, an interview with the management team, pre-orientation and then a two-week training program are all part of the hiring process.