Tampa-based MobAdWin offers a new type of advertising medium that uses a mobile app to benefit both customers and businesses.
Users open the app on their smartphones and view ads based on their pre-determined preferences. They then provide feedback about the ads and earn cash and other perks based on their activity. The user maintains complete control over their information, with no cookies to download, monitoring of Internet traffic or other lead-building devices. Participation is voluntary, and contact information remains private.
"We wanted to find a way to advertise with less money and better results, and to track responses and ROI," says Alex Dammous, co-founder of MobAdWin
. Originally from Belgium, Dammous moved to Tampa Bay after vacationing in the area, and earned a masters degree in International Law from Stetson.
The users provide feedback about the ads they view, which businesses use to measure the impact of their advertising. Ultimately, the ads also drive traffic to the businesses, presenting a win-win. Current clients include retail establishments, bars, restaurants and small businesses.
MobAdWin recently hired advertising students from the University of South Florida to help grow the business. Originally brought on to assist with promotions at events, the students quickly learned the product and contributed ideas. Dammous responded by moving them into leadership roles. The company plans to continue sourcing local hires as the business grows.
The app is available for iphone or Android.
Writer: Megan Hendricks
Source: Alex Dammous, MobAdWin