Startup Aims To Increase Connections, Community With Micro Experiences

In today’s digital world, we often lose the ability or desire to connect on a personal level or try new experiences. A new start-up hopes to change this by giving millennials (defined as ages 21 – 33) and others a chance to network and engage in a whole new way.

Tampa-based Outeraction encourages people to step outside of their comfort zone by participating in micro experiences such as rock climbing, kayaking, paddle boarding, cooking classes and brewery tours. In order to facilitate interaction, the experiences are limited to 30 people, cost $30 each and last no longer than three hours.

"Social media drowns everything out. I wanted to change the way people interact." says founder Matt Rutkovitz, University of Tampa graduate.

Rutkovitz formed the company out of a need to help people and make their lives better. He wanted to create a consistent and trustworthy environment that would make people comfortable with trying something different.  

The intention of the events is not business networking or dating. The goal is to create experiences that will get people connected with their community and their peers.

Outeraction also works with local companies to provide an outsourced employee benefit called a "Fun for Businesses" package. These events are not limited by age or quantity and are aimed at increasing employee team building, communication skills and productivity.

Some events also have a philanthropic component, such as an upcoming Habitat for Humanity event.

"Community is the capstone of growth," says Rutkovitz "We have to connect with each other as much as possible."

Writer: Megan Hendricks
Source: Matt Rutkovitz, Outeraction

Read more articles by Megan Hendricks.

Megan Hendricks is a feature writer at 83 Degrees Media in the Tampa Bay region of Florida.
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