Mexican-inspired Salsarita’s Fresh Cantina is rapidly expanding throughout Florida, and plans to bring up to 500 new jobs to the Tampa Bay region over the next three to five years.
With two locations already existing in Florida, Salsarita’s
has more than 80 locations across the United States. The brand has targeted the Tampa and St. Petersburg area as a prime location to plant 20 new locations.
"Growth of the brand is happening in two ways: we are going to continue to build company restaurants in the Carolinas. Outside of the Carolina’s we’re going to be growing through franchising," says Chris Bailey, head of franchise development.
After settling the sale of McAlister’s Deli two years ago, the former owners began to seek out brands having significant growth opportunities. The team identified and purchased Salsarita’s, immediately beginning plans for long-term growth development.
The company’s expansion in Florida is a part of a tailored approach to franchise development that will begin operational investments in Tampa Bay in early 2014. The brand is committed to protecting the market territory of franchisees, adding one or more new locations per franchisee per year.
Each new Salsarita’s location would add between 15 and 22 new positions, including full-time restaurant managers, shift managers and servers.
Franchising has become a source of professional re-birth and a second career investment opportunity for many seasoned professionals seeking solid entrepreneurial opportunities.
"There is a growing appreciation and eagerness to work with franchises. Of all of the areas in industry and business that have been impacted adversely by the last several years of economic challenges, franchising has been the least impacted and the most consistent. It is, by nature, designed to give that go-getter entrepreneurial spirit the engine in which they can execute a good business," says Bailey.
For information on franchising and career opportunities, visit Salsarita’s Fresh Cantina online
Writer: Kaye Brown
Source: Chris Bailey, Salsarita’s Fresh Cantina