Save a limb for around $50.
That’s the idea behind OMNA Inc, a St. Pete-based startup company that has developed water-friendly tourniquets, which can be used in a sticky situation.
Inc. Founder and CEO Carson Henderson devised the combination product as a way to help safeguard surfers and swimmers against bleeding injuries from shark attacks or other water hazards.
The idea of an amphibious tourniquet leash, or tourniquet leg rope, came to Henderson after a close encounter with crocodiles and other predators during a 2012 Costa Rican vacation.
Henderson, who was working as a security contractor for the U.S. military in Iraq at the time, explains, “I went surfing with some friends I made there, and we took a boat across a river to get to a surf break. The surf ended up being so good that day that we surfed until it was dark out. When we got back to the river to take a boat back, all the boats were gone.”
No problem – except for the sharks and crocodiles that are known to linger near the mouth of the river. So the group took a chance, gathered their boards into a tight formation, and paddled to safety as quickly as possible.
Although nothing happened, it got Henderson thinking: How many people in the water had run into trouble due to shark attacks or other hazards that cause massive bleeding injuries? As it turned out, enough to warrant a fresh new solution: a surfboard leash with a built-in tourniquet.
“I started researching and identified a recurring problem of people in the water needing tourniquets. I subsequently sketched, filed patents, and began prototyping,” Henderson says.
Along with a tourniquet leash aimed at surfers, Henderson devised an amphibious tourniquet leg rope, which could be used for water-related activities from diving and spear fishing to performing lifeguard or first responder duties.
OMNA “is in the business of saving lives,” Henderson says.
A former recon Marine who was selected as the June Commander’s Call award recipient from veteran business funding organization Street Shares
, Henderson earned an AA from Florida State College in Jacksonville and a BS in Organizational Leadership online course work from National University of La Jolla, CA.
“I did the majority of my online coursework from Iraq and Afghanistan in my off-times, when I was not running missions,” he explains. “I was doing coursework chipping away at my BS degree.”
After completing a Certificate in Business Administration from Bond University, Gold Coast in Australia, Henderson left his MBA studies to pursue business fulltime.
The term OMNA comes from Henderson’s days as a recon Marine; it stands for “One Man National Asset” and refers to “people who could do everything. Recon Marines also identify with the jack-of-all-trades slogan, and the company name pays homage to that heritage.”
The startup company has a Prefundia page and may launch a Kickstater campaign. Currently, the bootstrapped company consists solely of Henderson and the occasional freelancer.
Pricing for the Omna Tourniquet leash ranges from $34.99-$59.99. Pre-orders for the leash are now available, with general sales set to begin in fall 2015.
“Our pricing strategy is by price and not volume,” Henderson says. “We are offering two products for one, so we believe this price is fair for the value and quality we provide for our customers.”
Henderson anticipates that product delivery to customers who pre-order will begin in September. Post-general sales launch, Henderson plans to develop partnerships with retailers and wholesalers to sell the leash in stores.
While the tourniquet leash fulfills a niche market role for water board sports, Henderson would like to see OMNA’s amphibious tourniquet stocked by “traditional sporting goods and hunting stores.”
“We want to get these products to people to help enhance life-saving capabilities, in and out of the water,” Henderson says. “A person can bleed out in as little as three minutes. A tourniquet can be worn for roughly one to three hours without the loss of limb. You will not lose a limb if you use a tourniquet.”