The Snapback Wallet was designed with minimalists in mind. With space for 10 credit cards, as well as receipts and cash, the wallet is made of stretchy elastic that can be carried on a wrist or in a pocket or purse.
The concept was developed by Nick Augeri, a Tampa native and University of South Florida
graduate, who was frustrated with the lack of quality wallets in a slim size that would hold cards, cash and receipts. After Internet and retail searches came up blank, he decided to start sewing. "I had some terrible prototypes at first," laughs Augeri.
The product development involved a great deal of searching for the perfect elastic, as well as enlisting the help of his mother, an experienced seamstress. Once the design was perfected, he found a manufacturer located in Melbourne. All in all, the process took approximately five months from idea to final execution.
"There’s a lot that goes into making a product that I had no idea about," says Augeri. He learned, for instance, that the country of origin has to be on every product, as well as the nuances involved with shipping.
Augeri launched a campaign on Kickstarter
to raise funds to make the first products. The campaign recently exceeded the initial $10,000 goal. He plans to launch two new colors if $15,000 is raised by the end of the campaign on September 27.
He contributes social media channels with helping him spread the word, as well as USF marketing professor Bob Pecoraro for giving him the guidance and direction needed to get the business started.
Augeri hopes to eventually turn the company into a full-time job, selling the wallets both online and in retail establishments.
Writer: Megan Hendricks
Source: Nick Augeri, University of South Florida