It seems an investment in time rather than money is really all you need to market your products these days.
Tony Duda, founder and CEO of online recruiting platform Talent Sprocket
, has not only proven this to be true, but has been nominated for an award for doing so. His company is nominated for a 2012 BizTech Innovation Summit Award in social media at the BizTech Innovation Summit and Expo
hosted by the Tampa Bay Technology Forum
and The Tampa Bay Business Journal
on March 13, 2012 at the Tampa Convention Center
Duda's approach to social media has garnered him not only customers, but the attention of venture capitalists. But as Duda explains, his success on social media channels was accomplished by simply joining in the conversation. And he invested very little of his time.
"I tried to do about an hour on social media each day," explains Duda. "A little in the morning and a little in the evening. A lot of people think it's a full time job. But it's really not. It's a good solution to kind of stay current with what people are talking about and stay relevant to the conversation. When someone has something to say that's interesting to you, engaging with them. That's all I really did."
Duda says his budget doesn't allow for content generation of his own just yet, but that by simply joining in the conversation he was able to generate the buzz he's currently enjoying.
"It's probably better to create your own content," he explains, "But that takes a lot of time and there's no guarantee that people will look at it. But if you're responding to other people's content, at least you know someone will look at it. It's mostly just engaging other people with what they're already writing and talking about. We haven't had the time or resources to generate our own content. It's been about just commenting on other people's articles and blogs. Trying to help others promote their content. Maybe they'll return the favor some day."
Writer: Missy Kavanaugh
Source: Tony Duda, Talent Sprocket