As a result of strategic business development objectives, Universal Window Solutions (UWS) has successfully expanded their operations, staff and facilities to accommodate their continuous growth. The company recently hired six new employees, invested in new service equipment, and is adding six more team members within the next six months.
After brothers Bob and Rocky Smith purchased UWS in 2000, the Sarasota-based company grew from exclusive windows and doors installation experts to a full-service distributor of windows, doors, store fronts, window films and hurricane protection products for builders, architects and homeowners.
UWS recently expanded its facility space, transitioning from a 10,000-square-foot space to a 25,000-square-foot space complete with a brand new 10,000-square-foot customer design center. The company’s original design center was a showroom where builders sent homeowners to make product selections on windows and doors for new construction projects.
"We felt like if we increased the number of products that we showed, we can enhance the experience even further," says CEO Bob Smith.
Five years ago, the company started a retail division targeting homeowners and strategically focused their efforts on growing the new line of business.
"It was a natural fit. We already had the products and services in place and started gearing our efforts toward that business. It was extremely successful and is now about 40 percent of our total sales," says Smith.
As a result of creating the design center, coupled with calculated development objectives, business grew tremendously, and the company added additional lines of business including a door shop to focus on making doors instead of purchasing them,'' Smith says. "It gave us control over quality and lead time while improving our margin."
The firm has expanded to offer exterior and interior door solutions as well as windows and pre-finished siding for homeowners and builders, extending a cost-savings to customers and allowing clients to make the majority of their project selections in one place.
"We’ve been fortunate that the products we’ve selected have been well-received by our existing customers, and it’s also drawing new customers."
Several of UWS’ manufacturers and trade partners are anticipating and encourage the company’s additional growth. "They are seeing their market share increase as we have success," says Smith.
The company is now eyeing Tampa and Naples as possible marketplaces to focus their newest expansion initiatives.
"We are having more fun with this business model than we’ve ever had before. The methodology is applicable as a business model to pick to up and drop it in a new location."
For information on hiring, products and services, visit UWS’ website
Writer: Kaye Brown
Source: Bob Smith, Universal Window Solutions