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Innovation & Job News

Valpak ventures to St. Pete, adds jobs and an app

If you’ve saved money recently by using a coupon from one of the seemingly ubiquitous blue envelopes that appear in your mailbox monthly, it’s thanks to Valpak. But did you know that you could get the same coupons for local and national businesses online -- and even through your smartphone?

For modern shoppers, the company has developed an array of up-to-the-minute digital advertising products and online services to complement its traditional direct mail campaigns. 

Most innovative is Valpak’s Local Savings smartphone app, where customers can search for coupons for local businesses like restaurants, spa services and auto care. Those coupons can then be automatically integrated into the Samsung Wallet, iOS Passbook, Google Wallet and Windows Phone Wallet. 

“We are in an exciting time here!” says Valpak’s PR Manager Marsha Strickhouser.

The company is currently hiring for a number of new jobs in the Tampa Bay area, including positions like Senior Computer Operator and Digital Process Planner. 

At Valpak’s new North St. Pete offices, collaboration and a fun atmosphere -- with perks like ping-pong tables, cushy beanbag chairs and even scooters -- are all part of the design.

Strickhouser credits Valpak president Michael Vivio for the changing company culture, which includes a focus on community. An emphasis on volunteering through the employee-led “Blue Crew” has helped Valpak sponsor volunteer activities like the United Way Day of Caring, Habitat for Humanity, PACE, Big Brothers/Big Sisters, and Boys and Girls Club. 

Valpak was listed #37 on United Way Suncoast’s 2014 list of Tampa Bay’s most generous workplaces.

In Dec. 2014, the coupon aggregator moved to new corporate offices located at 805 Executive Center Drive West in St. Petersburg, Fl. The move places the company’s headquarters closer to their manufacturing center, an automated facility that prints Valpak coupons and envelopes for the almost 170 Valpak franchises around North America. Between the two facilities, Valpak has around 700 local employees, along with another 1,000 franchise employees throughout the US and Canada.  

Valpak is owned by Cox Target Media, whose parent company, Cox Enterprises, is based in Atlanta.

Read more articles by Justine Benstead.

Justine Benstead is a feature writer and editor for 83 Degrees Media in the Tampa Bay region of Florida.
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