If you have a mailbox, you've probably received a thick, blue envelope stuffed with glossy coupons and ads promoting everything from new floors to Chinese restaurants. It's called direct marketing and one of the biggest players in the industry is Valpak Direct Marketing Systems, Inc. Their headquarters is located in Largo and they have a production facility in St. Petersburg as well as some operations in Tampa.
Valpak combines the talents of market researchers, analysts, graphic artists, print production workers, online media professionals and salespersons to create, produce and market the money-saving coupons. The company was founded in 1968 and operates as a subsidiary of Cox Target Media, Inc. Indications of how Valpak is adapting its business model and practices include its presence on Twitter and Facebook, where people can find digital coupons and career opportunities.
Jeff Friend, a member of Valpak's human resources team, often visits job fairs to recruit new employees. He says the types of careers Valpak offers is changing with the times.
"It's not just the blue envelopes full of coupons anymore," he says. "We're doing a lot now with online coupons and marketing." He suggests people check the company's website for the latest information on available jobs. Some recent listings include openings for a manufacturing engineer, a digital media sales support specialist, national sales manager and account executives. Valpak also offers franchise opportunities.
Writer: Brad Stager
Source: Jeff Friend, Valpak