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New Partnership Makes Digital Signage More Accessible, User-Friendly

Wondersign and IAdea recently announced a partnership that will enhance the flexibility and user-friendliness of the digital signage world.

Wondersign is a cloud-based content delivery system for digital signage. Customers purchase the signage hardware for restaurants, stores or other areas and use Wondersign’s product to manage the content design and development. The drag and drop interface works with any web browser and doesn’t require advanced technical knowledge. Based out of Switzerland, Wondersign runs its North American operations from its Tampa office.

Taiwan-based IAdea provides media players and sign boards to power large-scale, commercial grade digital signage projects. The partnership offers customers a way to manage their devices out of the box, simplifying their deployment and operation.

"The fact that [IAdea] has identified a cloud-based software-as-a-service like Wondersign as a strategic partner for the future shows where the industry is going,” says Casper Fopp, director of marketing and public relations for Wondersign.

The partnership is particularly useful for small- to medium-sized businesses that may be new to the world of digital signage and overwhelmed with the prospect of managing multiple signage locations. The cloud-based nature of the software is attractive to businesses that have different locations and are not able to have a physical presence everywhere their signage is placed.

"The partnership helps a lot of people get into the digital signage world with easier access," says Alvin Kuo, senior sales manager for IAdea.

Writer: Megan Hendricks
Sources: Casper Fopp, Wondersign; Alvin Luo, IAdea

Read more articles by Megan Hendricks.

Megan Hendricks is a feature writer at 83 Degrees Media in the Tampa Bay region of Florida.
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